Serbia Colour Cosmetics

Serbia Colour Cosmetics


In 2023, the sales trajectory of colour cosmetics in Serbia was propelled by a resurgence in pre-pandemic lifestyle patterns and the pervasive influence of social media. Platforms like TikTok and Instagram emerged as powerful catalysts, with influencers leveraging their reach to inspire consumption, particularly among young girls. Players in the product area capitalised on this trend by actively promoting their colour cosmetics via social media channels, partnering with influencers to offer tuto...

Euromonitor International's Colour Cosmetics in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Colour Cosmetics in Serbia
Euromonitor International
April 2024
List Of Contents And Tables
COLOUR COSMETICS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Social media influence fuels colour cosmetics sales
Growing concern for skin health among young women
Early adoption of colour cosmetics driven by social media
PROSPECTS AND OPPORTUNITIES
Continued growth driven by enhanced consumer awareness
Strengthening demand for skin care-infused colour cosmetics
Persistent price sensitivity and emphasis on brand loyalty
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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