Serbia Alcoholic Drinks

Alcoholic Drinks in Serbia


Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023. The economising trend also led to a greater emphasis on price comparisons and a willingness to explore multiple retailers in search of the most affordable...

Euromonitor International's Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Serbia
Euromonitor International
July 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN SERBIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022-2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Upbeat performance in beer consumption spurred by discounts
Health concerns prompt focus on non-alcoholic beer
Local players address issue of sustainability
PROSPECTS AND OPPORTUNITIES
Positive outlook for beer category
Heavy emphasis on marketing and promotions
Non-alcoholic beer shows promising growth potential
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade recovery spurs overall wine consumption
Rising competition elevates marketing efforts
Wine tourism and events support local brands and producers
PROSPECTS AND OPPORTUNITIES
Consumer price sensitivity to remain high
Focus on education and promotion
Sustainability trend to gain traction
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price inflation weakens consumption of spirits
Foreign brands lead in terms of visibility and share
Local brands are gaining appeal
PROSPECTS AND OPPORTUNITIES
Economic conditions will spur improvements in off-trade as period progresses
Domestic spirits production to become more competitive
Price sensitivity to remain high in 2024
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady performance of cider/perry in 2023
Competition from RTDs and beer
Somersby extends its non-alcoholic cider range
PROSPECTS AND OPPORTUNITIES
Rosy outlook for cider/perry
Carlsberg Srbija to retain its dominant lead
Price sensitivity to remain strong in 2024
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2018-2023
Table 60 Sales of Cider/Perry: Total Value 2018-2023
Table 61 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 62 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 63 Sales of Cider/Perry: Total Volume 2019-2023
Table 64 Sales of Cider/Perry: Total Value 2019-2023
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 74 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 75 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy performance in RTDs
Discounts help fuel off-trade volume growth
Economising trend weighs on demand in the on-trade
PROSPECTS AND OPPORTUNITIES
RTDs to experience consistent demand
Product development to centre on healthier options
Price inflation will dampen consumption to an extent
CATEGORY DATA
Table 78 Sales of RTDs by Category: Total Volume 2018-2023
Table 79 Sales of RTDs by Category: Total Value 2018-2023
Table 80 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 81 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 86 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 87 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 88 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 89 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 90 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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