Self-service cafeterias is a relatively niche category in Thailand, with Ikano (Thailand) Co Ltd being the only player. During 2023, the company registered healthy growth in current value terms, thanks to the revival of normal shopping behaviour in the aftermath of the pandemic. Ikano (Thailand) Co Ltd owes its success to its Ikea Restaurant brand, whose offer of Swedish-style food remained a distinctive selling point, with some consumers travelling to its outlets in Bangkok specifically to samp...
Euromonitor International's Self-Service Cafeterias in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Self-Service Cafeterias market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Self-Service Cafeterias in Thailand
Euromonitor International
March 2024
List Of Contents And Tables
SELF-SERVICE CAFETERIAS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Self-service cafeterias remain a niche category, with Ikea Restaurant leading the way
Focus on local Thai tastes
Ikea’s new outlet unveils largest restaurant in the country
PROSPECTS AND OPPORTUNITIES
Ikea Restaurant will implement strategic promotions to offer greater value to consumers
Introduction of seasonal menus will generate consumer interest
Self-service cafeterias could gain from increased price sensitivity of consumers by offering affordable menu options