Savoury snacks recorded robust retail volume and current value growth throughout the review period, and this is set to continue in 2023, driven by the strong performance of potato chips. This is being driven by the youth population, especially children. The full reopening of the country following the lockdown, and the resumption of the normal routines of children is set to boost demand for potato chips and puffed snacks in 2023. These products are widely available in and around school districts.
Euromonitor International's Savoury Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Savoury Snacks in Kenya
Euromonitor International
July 2023
List Of Contents And Tables
SAVOURY SNACKS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Potato chips drives sales and growth due to popularity amongst younger consumers
Local brand maintains its lead with wide distribution, local flavours and small packs
Savoury home-made options compete with packaged savoury snacks
PROSPECTS AND OPPORTUNITIES
Retail expansion set to drive continued growth, but challenge from informal market
Products containing high saturated fat likely to come under government scrutiny
Challenges of climate change set to impact potato chips
CATEGORY DATA
Summary 1 Other Savoury Snacks by Product Type: 2023
Table 1 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 2 Sales of Savoury Snacks by Category: Value 2018-2023
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 7 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2018-2023
Table 13 Sales of Snacks by Category: Value 2018-2023
Table 14 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 15 Sales of Snacks by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Snacks: % Value 2019-2023
Table 17 LBN Brand Shares of Snacks: % Value 2020-2023
Table 18 Distribution of Snacks by Format: % Value 2018-2023
Table 19 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 20 Forecast Sales of Snacks by Category: Value 2023-2028
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2023-2028