Consumer Values and Behaviour in Saudi Arabia
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
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- Scope
- Consumer values and behaviour in Saudi Arabia
- Consumers in Saudi Arabia prioritise safety measures when leaving their homes
- Spiritual beliefs greatly impact the life journey of millenials
- Saudi Arabian consumers like to try new products and services
- Younger generations enjoy being actively engaged with brands
- Saudi Arabian consumers believe they will experience greater happiness in the future
- Millennials foresee that their financial situation will deteriorate
- While at home, Saudi consumers frequently connect virtually with friends or family
- Safe location remains the most desired home feature
- Saudi consumers prefer to cook or bake dishes themselves
- Meals are typically prepared by someone else in Saudi households
- Younger generations confirm that ordering food for delivery is more convenient
- Saudi consumers are less concerned about healthy ingredients compared to the global average
- Younger generations show greater demand to work from home
- Saudi consumers primarily desire to receive a generous income
- Saudis say they maintain a clear separation between their professional and personal lives
- Virtual interactions with friends are preferred over in-person socialising
- Baby boomers are the least likely to go to a concert or the theatre
- Consumers' top travel motivation - relaxation
- Immersion in local customs and traditions is more important for older generations
- Less strenuous exercise such as walking or hiking is the most popular training routine
- Millennials are most active in running or jogging
- Saudi consumers prefer massages as a stress-reduction activity
- Consumers aim to make a beneficial contribution to the environment
- Consumers are actively working towards greener and more sustainable practices
- Consumers are motivated to choose products that are designed to use energy more efficiently
- Companies' social and political values have a big influence on purchasing decisions
- Saudis love exploring shopping malls, more than the global average
- Younger generations are most interested in loyalty programmes
- Brand loyalty remains strong among Saudi consumers
- Gen Z are most interested in shopping experiences that are customised to their preferences
- Consumers in Saudi Arabia are drawn to digital platforms for streaming content
- Consumers are set to increase spending on education
- Millennials are set to increase spending on travel/holidays the most
- Consumers in Saudi Arabia feel at ease with their present financial situation
- Gen Z are most likely to save a portion of their income
- Older generations expect to save more and spend less in the future
- Saudi consumers proactively oversee the sharing of data and privacy preferences
- Millennials are most adept at using technology for online activities
- Saudi consumers employ a range of messaging or communication apps
- Millennials regularly employ messaging or communication apps
- Younger generations are most likely to provide feedback on products and services
- Saudi consumers engage with businesses' social media content
- Millennials help promote companies' social media
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