Consumer Lifestyles in Saudi Arabia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Saudi Arabia 2024
- Personal traits and values
- Majority of Saudi Arabians take health and safety precautions when they leave home
- Gen Z more likely to prioritise time for themselves than all other generations
- Saudi Arabian consumers are open to experiencing cultures other than their own
- Consumers in Saudi Arabia enjoy exploring and trying new offerings
- Baby boomers are Saudi Arabia’s most optimistic generation
- Personal traits and values survey highlights
- Home life and leisure time
- Saudi Arabians most regularly use their time at home to connect virtually
- Millennials are the most active in their leisure time spent online
- Baby boomers least interested in smart home features
- Access to green spaces most desired by millennials and Gen X
- Saudi Arabian consumers seek to relax and unwind when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Older generations are more prone to allergies or food intolerances
- Baby boomers most likely to avoid cooking because they simply do not enjoy it
- Millennials often snack during the day in between meals
- Millennials are focused on finding healthy ingredients in food and beverages
- Millennials most willing to pay a premium for better tasting food
- Eating and dietary habits survey highlights
- Working life
- Companies with high ethical and social responsibilities preferred by Saudi Arabian employees
- Saudi Arabian consumers seek jobs that allow for a strong work-life balance
- Gen Z most driven by higher salaries, while baby boomers are worried the least
- Baby boomers value flexible working hours
- Working life survey highlights
- Health and wellness
- Saudi Arabians enjoy walking or hiking a few times a week for exercise
- Meditation remains most popular stress-reliever among all but Gen X, who prefer a massage
- Saudi Arabians consider “all natural” to be the most influential product feature
- Baby boomers most frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Private label and low-cost offerings growing in appeal amongst Saudi Arabian consumers
- Baby boomers enjoy window-shopping more than other generations do
- Gen Z most interested in niche and exclusive brands
- Baby boomers most ardent supporters of locally-owned stores
- Gen X steadfast in supporting sustainably sourced offerings
- Millennials most active in engaging and connecting with brands online
- Online shopping second nature to younger consumers
- Saudi Arabians expect to increase spending on education the most
- Millennials most confident in their current financial standing
- Shopping and spending survey highlights
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