Sanitary Protection in Italy

Sanitary Protection in Italy

Italy has seen growth in the use of reusable sanitary protection products, especially among younger generations, with these consumers keen to reduce the amount of waste going into landfills. More pragmatically, however, even older generations have started to increase their use of reusable and washable products as this has helped them to reduce their spending at a time when inflation has led to a sharp rise in the cost of living. Thanks to the rapid rise of e-commerce consumers now also have acce...

Euromonitor International's Sanitary Protection in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.