Sanitary Protection in Canada

Sanitary Protection in Canada

In 2022, retail value sales of sanitary protection products recorded strong growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales saw only marginal growth. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy led to substantial price increases in all tissue and hygiene product areas, including sanitary protection. On top of existing period poverty, financial pinch and worsening inequality due to inflation and d...

Euromonitor International's Sanitary Protection in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sanitary Protection in Canada
Euromonitor International
March 2023
List Of Contents And Tables
SANITARY PROTECTION IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Financial pinch weighs on consumption growth despite recovering demand
Pantyliners leads growth, while tampons lags
New launches reinforce the shift towards cleaner ingredients and purpose-driven branding
PROSPECTS AND OPPORTUNITIES
Population gain, income recovery and awareness-building underpin long-term growth
Further innovations should fasten the function-sustainability tie, with clear value proposition
Digital space offers opportunities for customer engagement and brand-building, yet bricks-and-mortar rules the day
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN CANADA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings