Sanitary Protection in the US

Sanitary Protection in the US

Although inflation-induced price increases largely supported value sales of sanitary protection in 2022, they also reinforced consumers’ price sensitivity and hence forced many budget-constrained shoppers to reduce their purchases to a basic necessity, as demonstrated by the switch to either more affordable options or priority spending on items that are more difficult to substitute, such as high-absorbency towels for heavy days. While sanitary protection declined marginally in retail volume term...

Euromonitor International's Sanitary Protection in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.