Category: Rum
Rum market research reports by Euromonitor International
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Rtds in India
Rtds in India India boasts a young, urban population that is keen to reduce its alcohol consumption and explore beyond traditional beverage categories. To cater to this demand, brands have introduced a diverse range of lower alcohol content Ready-to-Drink (RTD) options with an emphasis on flavour. Y ... Read More
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Germany Spirits
Spirits in Germany A modest decline in total volume sales of spirits in Germany was evident in 2023, as the small gains via on-trade driven by the continued post-pandemic recovery failed to offset the drop in demand through the off-trade channel. Spirits are increasingly undermined by competition fr ... Read More
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Ecuador Spirits
Spirits in Ecuador The year 2023 began with a surplus of imported spirits due to the global logistics crisis in Ecuador in 2022. Fearing stock shortages, companies over-ordered, leading to an oversupply situation. This, coupled with a decline in demand from the previous year, resulted in companies r ... Read More
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Mexico Spirits
Spirits in Mexico Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national drinks tequila and mezcal, along ... Read More
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The US Alcoholic Drinks
Alcoholic Drinks in the US In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories across the spectrum, but c ... Read More
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Spirits in Dominican Republic
Spirits in Dominican Republic Overall, spirits registered a slight increase in volume sales in 2022, but performance varied widely across different products. Spirits that registered healthy growth were premium offerings of tequila (and mezcal), as well as whiskeys, with some consumers shifting from ... Read More
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Spirits in Greece
Spirits in Greece Bars were more affected by COVID-19 measures, such as bans on indoor sitting, people not allowed to stand and music prohibited in indoor spaces. Pandemic-related measures were more favourable to traditional on-trade outlets. Therefore, in general, the on-trade volume sales losses i ... Read More
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Rtds in India
Rtds in India During the pandemic, there was a paradigm shift in drinking behaviour as consumers spent greater time at home. As on-trade was inaccessible for most of 2020 and some of 2021, consumers wanted to replicate the mixology experience offered by bars at home. However, some lacked the knowled ... Read More
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