Rtds in South Korea

Rtds in South Korea

RTDs used to be considered exotic and a “lighter” alcoholic drink in South Korea among younger generations of adults. However, beer has now replaced this positioning. While the leading RTD players, such as Independent Liquor Korea and Lotte Asahi Liquor, only launched several new products and invested minimum marketing in 2022, they reviewed their portfolios and ran aggressive marketing campaigns for reduced sugar drinks.

Euromonitor International's RTDs in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.