RTDs saw exceptional growth in total volume terms in 2021, which allowed the category to see a full recovery from the pandemic-induced decline in 2020. However, due to the negative economic conditions in 2022, particularly high inflation, which impacted consumers’ spending power, a slight decline was seen in this year. RTDs is particularly vulnerable to economic shocks, as during hard economic times, price-sensitive local consumers tend to turn to cheaper alternatives such as spirits mixed with...
Euromonitor International's RTDs in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTDs market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Rtds in Nigeria
Euromonitor International
July 2023
List Of Contents And Tables
RTDS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic conditions prevent growth, but RTDs remain popular
Guinness Nigeria continues to dominate, and launches new products
Wine-based RTDs struggles with low availability and awareness, and substitution
PROSPECTS AND OPPORTUNITIES
On-trade expected to drive growth
Wine-based RTDs set to rebound to growth
More new entrants expected in the forecast period, driven by recent successes
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2017-2022
Table 2 Sales of RTDs by Category: Total Value 2017-2022
Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027