Rtds in India

Rtds in India

During the pandemic, there was a paradigm shift in drinking behaviour as consumers spent greater time at home. As on-trade was inaccessible for most of 2020 and some of 2021, consumers wanted to replicate the mixology experience offered by bars at home. However, some lacked the knowledge or the means to achieve this. Some producers identified this gap and started to expand their offer of RTD products through off-trade.

Euromonitor International's RTDs in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.