Romania Premium Beauty and Personal Care
Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories within premium beauty and personal care, and therefore represented a focal point for maj...
Euromonitor International's Premium Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Premium Beauty and Personal Care in Romania
- Euromonitor International
- May 2024
- List Of Contents And Tables
- PREMIUM BEAUTY AND PERSONAL CARE IN ROMANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Dynamic value growth is maintained due to customer loyalty
- Accessibly priced premium products, including dermocosmetics, increasingly favoured
- Ingredients becoming more important than claims in premium products
- PROSPECTS AND OPPORTUNITIES
- Continued dynamism, with premium fragrances and skin care remaining dominant
- Some upgrading from mass beauty and personal care expected
- Efficacy will be critical in consumer choice
- CATEGORY DATA
- Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
- Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
- Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN ROMANIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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