Romania Oral Care
While oral care saw little movement in Romania in retail volume terms in 2023, it demonstrated a significant current value growth trajectory, similar to that seen in 2022, due to continued price rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater to evolving consumer needs and preferences. This dive...
Euromonitor International's Oral Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Romania
- Euromonitor International
- May 2024
- List Of Contents And Tables
- ORAL CARE IN ROMANIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Basic products lead sales, but some non-essential products see stronger growth
- Greater consumer understanding of the importance of oral health
- Multinationals maintain their lead, but local players seize growth opportunities
- PROSPECTS AND OPPORTUNITIES
- Steady growth as consumer awareness rises and players continue to invest
- Continued strength for the leader, but also opportunities for smaller players
- Shifts in preference set to drive continued growth for electric toothbrushes
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2018-2023
- Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
- Table 3 Sales of Toothbrushes by Category: Value 2018-2023
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
- Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
- Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
- Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
- Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN ROMANIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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