Consumer Values and Behaviour in Romania
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Romania
- Consumers in Romania are most concerned about the cost of everyday items going up
- Baby boomers are most concerned about rising prices
- Romanian consumers prefer to explore innovative products and services
- Millennials prefer branded products over their non-branded counterparts
- Consumers' future expectations are that they will be happier
- Younger generations foresee an increase in the amount of work beyond their current workload
- While at home, Romanian consumers frequently connect virtually with friends or family
- Energy efficiency remains the most desired home feature
- Consumers in Romania prefer to cook or bake dishes themselves
- Meals are typically prepared by someone else in Romanian households
- Superior flavours at restaurants are more desirable to younger consumers
- Romanian consumers are more focused on healthy ingredients compared to the global average
- Younger generations expect to be in charge of their own careers
- Romanians primarily desire to receive a generous income
- Romanians say they maintain a clear separation between their professional and personal lives
- Online social interactions with friends are preferred over in-person socialising
- Older generations enjoy shopping for leisure
- Consumers' top travel motivation - getting the best return on money spent
- Baby boomers are most concerned about safe destinations when travelling
- Less strenuous exercise such as walking or hiking is the preferred training activity
- Younger generations are most likely to attend a group fitness class
- Herbal remedies remain a high priority for health and wellness in Romania
- Consumers in Romania are concerned about climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- Romanian consumers are motivated to use products designed for energy efficiency
- Consumers utilise social and political media to voice their perspective on current issues
- Romanian consumers are less interested in bargains compared to the global average
- Gen X like to explore shops even if they have no intension of purchasing anything
- Consumers try to lead a minimalist lifestyle and do not buy new items unless necessary
- Baby boomers are most inclined to seek products with easy to understand labels
- Consumers in Romania are drawn to digital platforms for streaming content
- Romanians want to increase spending on health and wellness
- Spending on education is more likely among younger generations
- Romanian consumers' financial situation is less desirable than the global average
- Millennials are best positioned to set aside a portion of their earnings
- Gen Z are not expected to maintain a balance between saving and spending in the near future
- Consumers actively manage data sharing and privacy settings
- Younger generations are most adept at using technology for online activities
- Romanian consumers employ a range of messaging and communication apps
- Younger generations maintain regular access to their financial accounts
- Younger consumers most frequently write reviews for products and services
- Consumers in Romania share opinions about companies' products online
- Companies' social media platforms are most actively utilised by younger generations
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