Consumer Lifestyles in Romania
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Romania 2024
- Personal traits and values
- Romanians are concerned about the rising unit prices of essential goods
- Older generations focused on spending time with their partners and children
- Millennials most likely to give back to those in need
- Romanians like to try new products and services
- Baby boomers most pessimistic generation in Romania
- Personal traits and values survey highlights
- Home life and leisure time
- Gen Z exercises at home more often than other generations
- In Romania, millennials are the most active generation on social media
- Older generations, especially baby boomers , much prefer energy efficient homes
- Younger generations in Romania are more likely to prefer rural living
- Romanian travellers seek value for money
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations more actively monitor what they eat to manage their weight
- Younger generations don’t have as much time to cook
- Consumers in Romania like to prepare their own meals at least weekly, if not daily
- Gen Z most likely to have allergies or food intolerances
- Gen Z most willing to pay more for well-established brands
- Eating and dietary habits survey highlights
- Working life
- Millennials place emphasis on employee health and safety over like-minded colleagues
- Romanians want a job that allows for a strong work-life balance
- Gen X and millennials most enticed by a high salary
- Consumers in Romania expect to have flexible working hours in the future
- Working life survey highlights
- Health and wellness
- Romanians prefer to walk or hike for exercise
- Older generations turn to herbal remedies for stress-relief
- Romanians consider health and nutritional properties the most influential product feature
- Millennials most likely to own a wearable or health tracking device
- Health and wellness survey highlights
- Shopping and spending
- Romanians love finding a good deal
- Older generations enjoy visiting shopping malls more
- Gen X seeks out products with unambiguous labels
- Older generations more prone to fix broken items instead of replacing them
- Romanians often donate used items to a charity or non-profit
- Gen Z more inclined to write reviews for products or services
- Romanians place the most value in recommendations from friends and family
- Consumers in Romania expect to spend more on health and wellness in future
- Gen X least comfortable with their current financial standing
- Shopping and spending survey highlights
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook