Instant noodles have become a staple snack and quick meal option in Pakistan in 2024, driven by their affordability, ease of preparation, and the variety of flavours available. This trend is particularly prominent among students, young professionals, and urban households seeking convenience in their busy lives. The market has seen notable growth with new product introductions, such as Shan Foods’ launch of Korean-style noodles under the Shoop brand to cater to evolving consumer tastes. Imported...
Euromonitor International's Rice, Pasta and Noodles in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Noodles, Pasta, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Rice, Pasta and Noodles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Rice, Pasta and Noodles in Pakistan
Euromonitor International
December 2024
List Of Contents And Tables
RICE, PASTA AND NOODLES IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise in popularity of instant noodles
Engro Corporation leads the rice market
A saturated pasta market
PROSPECTS AND OPPORTUNITIES
Projected growth in rice consumption
A stable competitive landscape
Enhancing retail presence for growth
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 8 NBO Company Shares of Rice: % Value 2020-2024
Table 9 LBN Brand Shares of Rice: % Value 2021-2024
Table 10 NBO Company Shares of Pasta: % Value 2020-2024
Table 11 LBN Brand Shares of Pasta: % Value 2021-2024
Table 12 NBO Company Shares of Noodles: % Value 2020-2024
Table 13 LBN Brand Shares of Noodles: % Value 2021-2024
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 15 Distribution of Rice by Format: % Value 2019-2024
Table 16 Distribution of Pasta by Format: % Value 2019-2024
Table 17 Distribution of Noodles by Format: % Value 2019-2024
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2019-2024
Table 23 Sales of Staple Foods by Category: Value 2019-2024
Table 24 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 25 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 27 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 28 Penetration of Private Label by Category: % Value 2020-2024
Table 29 Distribution of Staple Foods by Format: % Value 2019-2024
Table 30 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 31 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029