Retailing in Tunisia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	77 Pages	Euromonitor International	April, 2022	EP17095667

Best Price Guarantee
Price	from $2,100
Length	77 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17095667

Retailing in Tunisia

COVID-19 continued to have an impact on the performance of retailing in Tunisia in 2021, especially during the first half of the year. With restrictions on movement and curfews being applied from January to July 2021, people were forced to stay at home and tended to consume more grocery products, with this continuing to drive healthy growth for grocery retailers. Furthermore, in general, Tunisian consumers became accustomed to the new opening hours of modern retailing outlets during this period...

Euromonitor International's Retailing in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Tunisia
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN TUNISIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Aziza’s successful expansion strategy fuelling dynamic growth in discounters
E-commerce growing rapidly as consumers pushed online
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Summer Sales
Winter Sales
Payments
Delivery and collections
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 15 Retailing GBO Company Shares: % Value 2017-2021; Table 16 Retailing GBN Brand Shares: % Value 2018-2021; Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
MODERN GROCERY RETAILERS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home confinement boosts sales through modern grocery retailers
Discounters compete traditional grocery retailers
Tunisia facing significant economic threat
PROSPECTS AND OPPORTUNITIES
Aziza set to continue with its ambitious expansion plans
New hypermarkets set to open
New highway should present opportunities for forecourt retailers
CHANNEL DATA: Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021; Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021; Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021; Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026; Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026; Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026; Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailers continue to see growth as players adapt to the challenges created by COVID-19
Trusting relationships with neighbourhood stores favours sales through traditional grocery retailers
Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers will continue to dominate grocery retailing thanks to well-established relationships with locals
Tobacco sales expected to shift towards modern grocery retailers
New government measures could limit the opening of new corner shops over the forecast period
CHANNEL DATA: Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Purchasing power suffering due to economic crisis
Informal market a major threat to apparel and footwear specialist retailers
High demand for second-hand products as consumers feel the pinch, while local players continue to lead apparel and footwear specialist retailers
PROSPECTS AND OPPORTUNITIES
Long-term improvement
Growth likely to be influenced by the strength of the Tunisian dinar
Tunisia remains an attractive market for international brands
CHANNEL DATA: Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improved performances seen in 2021 despite the ongoing economic crisis
Competition remains fragmented while also being challenged by the presence of a strong informal market
Need for updated prescriptions benefits optical goods stores while beauty specialist retailers benefit from easing of restrictions
PROSPECTS AND OPPORTUNITIES
Rising health awareness bodes well for health and beauty specialist retailers
A significant presence of informal retailers likely to undermine growth
Further devaluation of the Tunisian dinar a threat to growth
CHANNEL DATA: Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed retailers on the path to recovery in 2021 as restrictions are eased
Variety stores expand their reach
Home-made and artisanal products in high demand, while Carrefour continues to lead thanks to strong offer
PROSPECTS AND OPPORTUNITIES
Variety stores fit well with the current demand for value and convenience
Warehouse clubs set for stable performance but with no plans for expansion
Mixed retailers likely to see challenges and opportunities in a turbulent period for Tunisia
CHANNEL DATA: Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Arvea Nature retains lead in 2021
Increase in demand as players adapt to the COVID-19 crisis by embracing social media platforms
Direct selling an attractive option for investment as sales rise
PROSPECTS AND OPPORTUNITIES
Rising unemployment could lead to more opportunities to attract direct selling agents
Arvea eyes further expansion opportunities with direct selling on the rise
Consumer health direct selling in demand
CHANNEL DATA: Table 100 Direct Selling by Category: Value 2016-2021; Table 101 Direct Selling by Category: % Value Growth 2016-2021; Table 102 Direct Selling GBO Company Shares: % Value 2017-2021; Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 104 Direct Selling Forecasts by Category: Value 2021-2026; Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social media platforms present challenges and opportunities for the expansion of e-commerce
COVID-19 key to the shift to e-commerce as consumers look for safety and convenience
E-commerce creating new job opportunities
PROSPECTS AND OPPORTUNITIES
A bright outlook for e-commerce
International players waiting on proposed change in regulation
Government expected to play a key role in tackling illicit trade
CHANNEL DATA: Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 108 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 109 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 110 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 111 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile devices enable more consumers to access e-commerce
A new generation of tech-savvy consumers helping to drive uptake of mobile e-commerce
Chinese brands helping to make smartphones more affordable
PROSPECTS AND OPPORTUNITIES
More players expected to invest in developing mobile apps as competition heats up
New innovation in online and mobile payment solutions key to the growth of mobile e-commerce
Expected entrance of Amazon and eBay
CHANNEL DATA: Table 112 Mobile E-Commerce (Goods): Value 2016-2021; Table 113 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 114 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 115 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026