Retailing in Switzerland

Retailing in Switzerland

The Swiss economy weathered the COVID-19 pandemic relatively well and swiftly recovered to pre-pandemic levels in 2021. Overall, there was an increase in value sales, though growth was lower than in 2020, with inflation rising slightly in 2021.

Euromonitor International's Retailing in Switzerland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retailing in Switzerland
Euromonitor International
June 2022
List Of Contents And Tables
RETAILING IN SWITZERLAND
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Seismic shift in e-commerce
Further focus on organic and sustainable manufacturing
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Easter
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modest recovery in 2021
No change in status quo in 2021
Convenience stores using technology in inventive ways
PROSPECTS AND OPPORTUNITIES
Full return of commuters benefits convenience stores
Prepared food increasingly popular
Omnichannel strategy gains momentum
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight drop in value sales after bumper 2020
Competitive landscape stable
German discounters embracing technology
PROSPECTS AND OPPORTUNITIES
Higher inflation could benefit discounters
Discounters’ expansion continues
E-commerce potential threat to discounters
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Current value decline in 2021
Stagnant competitive landscape
Continued focus on developing private label ranges
PROSPECTS AND OPPORTUNITIES
Hypermarkets in decline
Hypermarkets will seek to increase profits through non-food products and e-commerce
Inflation could stem cross-border shopping and benefit hypermarkets
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight drop in value sales after bumper 2020
Supermarkets focus on value-added rather than expansion
Consumers even more environmentally conscious
PROSPECTS AND OPPORTUNITIES
Negative constant value growth over forecast period
Supermarkets face growing competition from other formats
Continued focus on developing private label ranges
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
With society opening up again, traditional grocery retailers lose out
Landscape continues to be hugely fragmented
Traditional grocery retailers need to embrace digital
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers face mounting pressure from modern grocery retailers
Specialisation key to survival
Consolidation likely over forecast period
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Much improved picture in 2021
Continued shift to online
Several retailers forced to close
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Fast-fashion could pose a threat
Consumers increasingly looking for sustainable options
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery starts in 2021
Brick-and-mortar still key channel
Most retailers offer omnichannel strategy
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Brick-and-mortar sees changing role
Players up their online presence
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight decline in value sales, as consumers less concerned about COVID-19
Healthy performance from smaller channels
Rebound for beauty specialist retailers helped by minimal overseas travel
PROSPECTS AND OPPORTUNITIES
Mixed performance over forecast period
Players develop omnichannel features to remain connected to consumers
The health and wellness trend continues to drive sales of organic products with a natural profile
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in value sales as society opens up
Ikea continued to hold on to top spot
E-commerce continues to gain value share
PROSPECTS AND OPPORTUNITIES
Fall in constant value sales over forecast period
Retailers adopt an omnichannel strategy
Further shake-up of competitive landscape over forecast period
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery starts in 2021
Globus closes a store
Online key battleground
PROSPECTS AND OPPORTUNITIES
Fall in constant value sales over forecast period
Omnichannel channel strategy key to survival
Some opportunities for growth remain
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued current value growth in 2021
Sector leader expands further
Retailers invest in omnichannel strategy
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Novelty remains key to success
Online global competitors a threat
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN SWITZERLAND
2021 DEVELOPMENTS
DIRECT SELLING IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued value growth in 2021
Direct sellers increasingly focus on online space
Key players recruit millennials to stay relevant
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Direct sellers adjust to the online space
Tough economic conditions could spur an increase in sales consultants
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2016-2021
Table 170 Direct Selling by Category: % Value Growth 2016-2021
Table 171 Direct Selling GBO Company Shares: % Value 2017-2021
Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 173 Direct Selling Forecasts by Category: Value 2021-2026
Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping continues its decline
Homeshopping looks to integrate with online channels
Food and drink only sector to register growth
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
To survive, players must adopt omnichannel strategy
Retailers will look to discourage homeshopping
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2016-2021
Table 176 Homeshopping by Category: % Value Growth 2016-2021
Table 177 Homeshopping GBO Company Shares: % Value 2017-2021
Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 179 Homeshopping Forecasts by Category: Value 2021-2026
Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021, as society opens up
New direct competitor for Selecta
Technology improving vending experience
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Vending represents significant cost saving for retailers
Increased competition could spur further innovation
CHANNEL DATA
Table 181 Vending by Category: Value 2016-2021
Table 182 Vending by Category: % Value Growth 2016-2021
Table 183 Vending GBO Company Shares: % Value 2017-2021
Table 184 Vending GBN Brand Shares: % Value 2018-2021
Table 185 Vending Forecasts by Category: Value 2021-2026
Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued healthy growth in 2021
No change in status quo in 2021
Companies continue driving online sales
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Efficient delivery key differentiator in online space
Apparel and footwear remains best-selling sector via e-commerce
CHANNEL DATA
Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued healthy growth in 2021
Increased contactless threshold spurs mobile payment growth
Social commerce a growing payment option
PROSPECTS AND OPPORTUNITIES
Fastest growing retail channel over forecast period
Companies to reach out to millennials through social media
Incentivise customers to use mobile payments
CHANNEL DATA
Table 193 Mobile E-Commerce (Goods): Value 2016-2021
Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales still significantly higher than before pandemic
Competitive landscape increasingly varied
Emerging business models
PROSPECTS AND OPPORTUNITIES
Continued healthy constant value growth over forecast period
Significant potential for further food and drink e-commerce growth
Consumers expect a seamless experience
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2016-2021
Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

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