Retailing in Spain

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	150 Pages	Euromonitor International	February, 2022	EP16981222

Best Price Guarantee
Price	from $2,100
Length	150 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16981222

Retailing in Spain

Having declined during 2020 due to a combination of the economic shock of the pandemic and the disruption to everyday life it engendered, retailing current value sales rebounded only partially in 2021, with demand continuing to shift from physical stores to e-commerce – albeit at a much slower pace than in the previous year.

Euromonitor International's Retailing in Spain report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Spain
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN SPAIN
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
January Sales
Summer Sales
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience store sales decline as grocery shopping habits begin to normalise
Convenience stores face increased competition from e-commerce
Convenience stores respond to increased price sensitivity and heightened interest in health and wellness
PROSPECTS AND OPPORTUNITIES
Convenience stores will seek to burnish their green credentials
E-commerce represents both an opportunity and a threat
Ready-to-eat food will grow in importance to convenience stores
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Russian hard discounter Mere sets ambitious goals for the Spanish market
Lidl and Aldi continue to expand, while Día is focused on restructuring
In a difficult economic environment, private label continues to gain ground
PROSPECTS AND OPPORTUNITIES
Lidl, Aldi and Mere will continue to expand their store networks
Mounting inflationary pressure will drive private label growth
Discounters will pay more attention to sustainability
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight recovery in sales for hypermarkets in 2021
Some players shrink their hypermarkets
Spanish consumers are losing interest in destination shopping
PROSPECTS AND OPPORTUNITIES
Hypermarkets will offer a wider array of products and services
Shop-in-shop agreements are likely to become more commonplace
Store size will shrink, and hypermarkets will pivot towards e-commerce
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boost provided by the pandemic begins to fade
Supermarkets pivot towards e-commerce, while ‘dark’ supermarkets are an emerging trend
Strong reputation for quality and value and expanding store network underpins Mercadona’s deepening dominance
PROSPECTS AND OPPORTUNITIES
Supermarkets will focus on proximity and convenience
E-commerce will continue to grow in importance
More supermarkets will offer ready-to-eat food
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic continues to boost the performance of traditional grocery retailers
Bakeries continue to thrive in the face of competition from modern grocery retail outlets
Number of traditional grocery retail outlets continued to decline
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers will be squeezed by growth in the number of modern grocery retail outlets
E-commerce offers an opportunity for growth
Organic products offer possibility for growth
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Having been pounded by the pandemic during 2020, retail current value sales recover only partially in 2021
The pandemic has brought e-commerce into the mainstream
Local player Inditex continues to lead, but its Zara brand is eclipsed by Amazon.com online
PROSPECTS AND OPPORTUNITIES
Fast fashion faces a challenge from growing consumer interest in sustainability
Pandemic induced shift towards e-commerce will not be reversed
Social media will grow in importance as a marketing tool
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing popularity of e-commerce undermines recovery in the sales of specialist retailers
Leader Media Markt experiments with different store formats
Specialists seek partnerships with modern grocery retail chains
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to cannibalise physical store sales
Chains like Media Markt will explore new business models like renting appliances and electronics
EU funds recovery plan measures to support the sales of electronics and appliances in short term
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies continue to benefit from COVID-19
Pandemic accelerates online shift
Consumers indulge themselves with luxury perfumes and make up
PROSPECTS AND OPPORTUNITIES
Retailers will seek to blend the physical and digital experiences
Online channel to increase gaining share
Local consumers will increasingly look for quality and be prepared to pay for it
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increase in home renovations boosts demand
Retail chains pivot towards omnichannel strategy
In the wake of the pandemic, consumers increasingly favour smaller, more convenient, outlets
PROSPECTS AND OPPORTUNITIES
An economic rebound and government support for home renovations that boost energy efficiency will drive moderate growth
Retail chains will continue to pivot towards an omnichannel model
Tool rental could appeal to younger consumers interested in sustainability
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
El Corte Inglés accelerates its omnichannel shift
Department stores struggle to rebound from online shift arising from the pandemic
Demand from international tourists remains subdued
PROSPECTS AND OPPORTUNITIES
El Corte Inglés will double down on its omnichannel strategy and seek to diversify
El Corte Inglés steps up its effort to woo international tourists
El Corte Inglés will pay more attention to food
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales rebound but remain below their pre-pandemic level, with the growing popularity of e-commerce a significant factor in this
Competitive landscape remains highly fragmented
Leaders Ale-Hop and Flying Tiger Copenhagen focus on city centre locations and tourist hot spots
PROSPECTS AND OPPORTUNITIES
E-commerce expansion will continue to weigh on growth
Chinese family-owned stores will remain the backbone of variety stores
AliExpress and Dealz will continue to expand
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores GBO Company Shares: % Value 2017-2021; Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Costco remains the only representative of warehouse clubs in Spain
PROSPECTS AND OPPORTUNITIES
Costco has ambitious growth plans, but they will largely remain on paper during the forecast period
CHANNEL DATA: Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 171 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 172 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling continues to expand despite COVID-19 disruption
Direct sellers turn to social media to communicate with customers
Economic shock of pandemic swells the salesforce
PROSPECTS AND OPPORTUNITIES
Relatively low per capita spending indicates growth potential
E-commerce and social media will continue to grow in importance
Elevated youth unemployment rate provides a large pool of potential recruits
CHANNEL DATA: Table 177 Direct Selling by Category: Value 2016-2021; Table 178 Direct Selling by Category: % Value Growth 2016-2021; Table 179 Direct Selling GBO Company Shares: % Value 2017-2021; Table 180 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 181 Direct Selling Forecasts by Category: Value 2021-2026; Table 182 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic-driven boost to demand runs out of steam
Food and drink homeshopping the biggest beneficiary from the pandemic
Homeshopping audience is shrinking and ageing
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to cannibalise homeshopping
As pandemic eases, many will revert to their pre-pandemic food shopping habits
Frozen food will continue to perform well
CHANNEL DATA: Table 183 Homeshopping by Category: Value 2016-2021; Table 184 Homeshopping by Category: % Value Growth 2016-2021; Table 185 Homeshopping GBO Company Shares: % Value 2017-2021; Table 186 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 187 Homeshopping Forecasts by Category: Value 2021-2026; Table 188 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a pandemic-hit 2020, vending sees no more than a marginal recovery recovered in 2021
Personal hygiene products grow in popularity
Pandemic drives shift to contactless payments
PROSPECTS AND OPPORTUNITIES
In a saturated market, retail current value sales growth will be marginal
Food and drinks will grow in importance at the expense of tobacco
Contactless and remote payments will become increasingly commonplace
CHANNEL DATA: Table 189 Vending by Category: Value 2016-2021; Table 190 Vending by Category: % Value Growth 2016-2021; Table 191 Vending GBO Company Shares: % Value 2017-2021; Table 192 Vending GBN Brand Shares: % Value 2018-2021; Table 193 Vending Forecasts by Category: Value 2021-2026; Table 194 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to expand rapidly
Omnichannel strategies pay off for retail chains
Fast delivery and a high level of trust help Amazon.com reinforce its leadership position
PROSPECTS AND OPPORTUNITIES
Marketplaces and social media will be growth engines
Third-party delivery app Glovo will drive growth in q commerce
Retail chains will continue to shift towards an omnichannel model
CHANNEL DATA: Table 195 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 196 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 197 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 198 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 199 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 200 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce now accounts for close to half of all e-commerce
Most local consumers use apps to make mobile purchases
Social media plays an increasingly important role in driving mobile e-commerce sales
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce will account for almost half of all e-commerce by 2026
More e-commerce apps will utilise voice interfaces
Social networks will increasingly be used for sales, as well as marketing
CHANNEL DATA: Table 201 Mobile E-Commerce (Goods): Value 2016-2021; Table 202 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 203 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 204 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SPAIN
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a surge in demand due to the pandemic, retail current value sales growth slows significantly
Third-party delivery app Glovo branches out from foodservice delivery into food and drink
Investment in logistics pays off for supermarket chain Mercadona
PROSPECTS AND OPPORTUNITIES
Maturing infrastructure will be the main driver of growth
Click and collect services will proliferate
Delivery times will shorten
CHANNEL DATA: Table 205 Food and Drink E-Commerce: Value 2016-2021; Table 206 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 207 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026