Retailing in South Korea

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	135 Pages	Euromonitor International	February, 2022	EP17012272

Best Price Guarantee
Price	from $2,100
Length	135 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP17012272

Retailing in South Korea

In 2021, social distancing measures enforced by the government to prevent the further spread of COVID-19 continued to affect channel dynamics in South Korea. E-commerce was a particular beneficiary of ongoing home seclusion, recording another year of double-digit current value growth in 2021, while store-based retailing witnessed marginal growth, failing to recover to pre-pandemic levels due to the accelerated digital shift.

Euromonitor International's Retailing in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in South Korea
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN SOUTH KOREA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Competition within food and drink e-commerce intensifies
Mergers and acquisitions heat up retailing landscape
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Summer Sale
Korea Sale Festa
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 27 Retailing GBO Company Shares: % Value 2017-2021; Table 28 Retailing GBN Brand Shares: % Value 2018-2021; Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores benefit from changes in shopping patterns and the COVID-19 emergency fund
Competition between GS25 and CU intensifies
emart24 gains share as it leverages Shinsegae’s capabilities to strengthen its positioning
PROSPECTS AND OPPORTUNITIES
Channel growth expected to slow as consumers return to pre-pandemic habits
Sales through mobile apps on the rise as hyperlocal delivery service expands
Convenience store players seek to diversify outlet formats
CHANNEL DATA: Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-Mart stops halts expansion plan for No Brand
No Brand ventures into consumer foodservice
No Brand experiments with sports marketing
PROSPECTS AND OPPORTUNITIES
High barriers hinder new players from entering the channel
Private label gains in popularity as consumers search for unique products
Collaboration with SMEs is the key to sustain business
CHANNEL DATA: Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 82 Discounters GBO Company Shares: % Value 2017-2021; Table 83 Discounters GBN Brand Shares: % Value 2018-2021; Table 84 Discounters LBN Brand Shares: Outlets 2018-2021; Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets lose ground in grocery retailing
E-Mart strengthen leadership of hypermarkets
Homeplus and Lotte Mart seek to improve efficiency
PROSPECTS AND OPPORTUNITIES
Hypermarkets to function as fulfilment centres for online shopping
Successful private label strategy supports consumer awareness
Players seek creative strategies to appeal to the young adult population
CHANNEL DATA: Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shift to online accelerates in supermarkets as quick commerce gains in popularity
Top Mart strengthens leadership due to its strong offline presence
Players focus on offering quick delivery and expanding grocery shelves
PROSPECTS AND OPPORTUNITIES
Competition with pure online players set to intensify
Fresh food remains an opportunity for supermarkets
E-Mart Everyday enhances last mile delivery service
CHANNEL DATA: Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 98 Supermarkets GBO Company Shares: % Value 2017-2021; Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another difficult year for traditional grocery retailers
Online grocery shopping takes a share of wallet from traditional grocery retailers
The rise of unmanned food specialist stores disrupts the channel
PROSPECTS AND OPPORTUNITIES
Pessimistic outlook for traditional grocery retailers despite government-led support
Alcoholic drinks specialist stores lose ground to modern grocery retailers
Unmanned stores set to enjoy growth in a post-pandemic world
CHANNEL DATA: Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear specialists see partial recovery in 2021
Local fast fashion brands register growth despite diminishing demand for apparel
Retro fashion trending in apparel
PROSPECTS AND OPPORTUNITIES
Shift towards e-commerce will continue to impact channel’s growth trajectory
Foreign direct investment increases in apparel and footwear
Brands explore new platforms to approach future customers
CHANNEL DATA: Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for consumer appliances and electronics booted by heatwave and home seclusion
Shift to e-commerce accelerates while offline stores still play a key role in supporting consumers’ purchasing decisions
Lotte Hi Mart retains leadership, while Samsung’s Digital Plaza strengthens second position
PROSPECTS AND OPPORTUNITIES
Increasing e-commerce penetration affects physical store performance
Manufacturers focus on premiumisation to achieve growth in value sales
Retailers expand private label offers to target price-sensitive consumers
CHANNEL DATA: Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beauty specialist retailers lose significant share within the channel
Olive Young consolidates its dominance of drugstores/parapharmacies
Optical goods stores partially recover as consumers prepare for a post-pandemic world
PROSPECTS AND OPPORTUNITIES
Experiential stores to help beauty specialist retailers engage with younger consumers
Regulation on vision correction eyewear may impact optical goods stores
Onnuri H&C focuses on private label as a growth driver
CHANNEL DATA: Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home and garden specialist retailers maintain stable performance despite the rapid shift towards e-commerce
Home improvement players target younger generations
Home furnishing companies expand home remodelling business
PROSPECTS AND OPPORTUNITIES
Shortage of new apartments set to fuel demand for home improvement services and home furnishings
Popularity of foreign brands expected to grow
C2C market flourishes as budget-conscious customers search for second-hand items
CHANNEL DATA: Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores experience strong rebound
Lotte maintains leadership despite losing significant share
Shinsegae narrows the gap with Hyundai
PROSPECTS AND OPPORTUNITIES
Growing importance of e-commerce fuels digital shift in department stores
Luxury brands approach young consumers through pop-up stores
Players should provide a unique experience to differentiate
CHANNEL DATA: Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 154 Department Stores GBO Company Shares: % Value 2017-2021; Table 155 Department Stores GBN Brand Shares: % Value 2018-2021; Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel benefits from increasing mobility in 2021
Players expand product categories to attract consumers
Daiso maintains leadership due to continual product innovation
PROSPECTS AND OPPORTUNITIES
Variety stores to thrive as consumers become increasingly price-sensitive
Expansion of local players continues
Muji seeks to recover share through a low pricing strategy
CHANNEL DATA: Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 162 Variety Stores GBO Company Shares: % Value 2017-2021; Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Warehouse clubs rise as strong competitors to e-commerce players
Costco solidifies expansion plans
E-Mart Traders gains further substantial share in 2021
PROSPECTS AND OPPORTUNITIES
Consumers’ spending habits provide further growth opportunity for warehouse clubs
Bright prospects for warehouse clubs despite the shift to online
Lotte plans to turn some hypermarkets into warehouse clubs
CHANNEL DATA: Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 170 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 171 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price competition with e-commerce negatively affects direct selling
Atomy threatens Amway’s long-held leadership
USANA records further double-digit growth despite restrictions on sales activities
PROSPECTS AND OPPORTUNITIES
Heavy competition with e-commerce players casts a shadow over direct selling
South Korean ODMs attract global players
Ageing population presents opportunities for consumer health brands
CHANNEL DATA: Table 176 Direct Selling by Category: Value 2016-2021; Table 177 Direct Selling by Category: % Value Growth 2016-2021; Table 178 Direct Selling GBO Company Shares: % Value 2017-2021; Table 179 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 180 Direct Selling Forecasts by Category: Value 2021-2026; Table 181 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping records stable performance
Players receive warnings due to exaggerated advertisements
Hyundai Homeshopping maintains overall leadership of the channel
PROSPECTS AND OPPORTUNITIES
Live commerce offers competition to homeshopping players
Premium apparel attracts consumers seeking value for money
Product diversification is key to remaining competitive
CHANNEL DATA: Table 182 Homeshopping by Category: Value 2016-2021; Table 183 Homeshopping by Category: % Value Growth 2016-2021; Table 184 Homeshopping GBO Company Shares: % Value 2017-2021; Table 185 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 186 Homeshopping Forecasts by Category: Value 2021-2026; Table 187 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vaccine rollout boosts partial recovery of vending
Snacks vending most affected by the pandemic
Häagen-Dazs expands into vending
PROSPECTS AND OPPORTUNITIES
Vending becomes an alternative to store-based outlets
Alcoholic drinks emerge in vending
Extension of product offer boosts growth potential of vending
CHANNEL DATA: Table 188 Vending by Category: Value 2016-2021; Table 189 Vending by Category: % Value Growth 2016-2021; Table 190 Vending GBO Company Shares: % Value 2017-2021; Table 191 Vending GBN Brand Shares: % Value 2018-2021; Table 192 Vending Forecasts by Category: Value 2021-2026; Table 193 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering impact of COVID-19 drives further impressive growth of e-commerce
Consolidation accelerates as players actively participate in mergers and acquisitions
Coupang is leading player in e-commerce
PROSPECTS AND OPPORTUNITIES
E-commerce’s penetration of total retailing expected to reach record high levels
Direct-to-consumer model becomes a priority for brands
Foreign e-commerce remains an opportunity
CHANNEL DATA: Table 194 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 195 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 196 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 197 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 198 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 199 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce benefits from increasing usage of smartphones during pandemic
Livestreaming welcomed by bargain-hunting customers
Kakao Gift reshapes South Koreans’ gifting culture
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce should retain older consumers
Social media platforms emerge as a new retail channel
Optimising user experience is key to remaining competitive in mobile e-commerce
CHANNEL DATA: Table 200 Mobile E-Commerce (Goods): Value 2016-2021; Table 201 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 202 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 203 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another dynamic year for food and drink e-commerce
Online channel gains share of fresh food sales
Kurly and Coupang the major players in food and drink e-commerce
PROSPECTS AND OPPORTUNITIES
Bright prospects for online grocery shopping expected
Supermarkets hold a competitive advantage in Q-commerce
E-commerce is the new opportunity for traditional markets
CHANNEL DATA: Table 204 Food and Drink E-Commerce: Value 2016-2021; Table 205 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 206 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026