Retailing in Singapore

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	148 Pages	Euromonitor International	March, 2022	EP17032114

Best Price Guarantee
Price	from $2,100
Length	148 Pages
Publisher	Euromonitor International
Published Date	March, 2022
SKU	EP17032114

Retailing in Singapore

The impact of restrictions was not consistent across all channels within retailing in Singapore. In 2021, strict movement restrictions resulted in a decline in retail salespeople. Malaysian staff members are commonplace in several retailing channels, including traditional grocery retailers. Singapore is also highly dependent on tourists, and it is common to see retail outlets employing native Japanese and Korean speakers.

Euromonitor International's Retailing in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Singapore
Euromonitor International
March 2022
List Of Contents And Tables
RETAILING IN SINGAPORE
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Alongside calls for omnichannel strategies, tailored online and offline promotions appeal to consumers
To drive retail sales, specialist retailers are expanding product lines and packaging products as experiences
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Chinese Lunar New Year
Christmas and New Year
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 27 Retailing GBO Company Shares: % Value 2017-2021; Table 28 Retailing GBN Brand Shares: % Value 2018-2021; Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Capitalising on remote working arrangements with the introduction of home meal kits
Japanese packaged goods are growing in popularity and a centrepiece in local convenience stores
Focus on stamp systems and loyalty programmes for a captive and recurring consumer base
PROSPECTS AND OPPORTUNITIES
Well-designed and relevant rewards programmes target remote workers
Limited editions and introduction of exclusive blind box merchandise to capitalise on popularity of licensed goods
Flexible working arrangements present opportunities to expand convenience stores in suburban areas
Strategic partnerships with electronics and mid-market consumer brands to drive a perception of quality
CHANNEL DATA: Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SINGAPORE
2021 DEVELOPMENTS
HYPERMARKETS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Experimental experiences and extensive product selection through in-store partnerships are crucial for brand recognition
Further growth in outlet numbers unlikely due to space constraints in Singapore
Offering transportation options to encourage consumers to visit hypermarkets in remote locations
PROSPECTS AND OPPORTUNITIES
Hypermarkets to explore various experimental shopping concepts and innovative store layouts
Complimentary services such as food portioning and delivery could encourage consumers to stock up on staples
Consistent pricing throughout multiple formats could potentially attract consumers keen to try novelties
CHANNEL DATA: Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Store closures and lower demand for sustainable produce highlight vocal minority
Existing affluence of a neighbourhood is one of the determinants of a store format
Festive promotions, fresh produce, and familiar faces are no longer a mainstay of traditional supermarkets
PROSPECTS AND OPPORTUNITIES
New retail spaces for supermarkets are expected to open in HDB residences over forecast period
Price perception drives the adoption of local and international private label lines
Shifting reliance to local produce may result in more sustainable supply for retailers
CHANNEL DATA: Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 90 Supermarkets GBO Company Shares: % Value 2017-2021; Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional bakeries seek expansion due to higher demands but face labour and ingredient constraints
Uneven impact from lockdowns and closures mostly affects wet markets and hawker stores
Flouting of regulations leads to closure of bakery chain due to unsanitary conditions
PROSPECTS AND OPPORTUNITIES
Bakeries experiment with flat delivery fees and introducing food with longer shelf life
Despite a global focus on wellness, speciality health food stores face fierce competition from multiple retailers
Declining expatriate population and increasing affluence among residents translate into promotion and pricing strategies
CHANNEL DATA: Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth driven by pent-up consumer demand arising from store closures in 2020
Retailers redesign seasonal collections and scheduled offerings to account for lack of travel
Revitalisation of loyalty programmes to retain consumers
PROSPECTS AND OPPORTUNITIES
Does the winner take all? Further consolidation to become standard over forecast period
Varying pricing and promotional strategies in retail and e-commerce prompt a review of omnichannel efforts
Local brands and regional retailers mainly catering for local body types are gaining traction
CHANNEL DATA: Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery exceeds expectations due to home seclusion's impact on entertainment options and sustained remote working measures
High-end home appliances and basic charging cables drive growth at both ends of the spectrum
PROSPECTS AND OPPORTUNITIES
Retailers enter sustainability space through clearance products, disposal services, and trade-in offers
Brands experiment with multiple formats offering varying degrees of control in the distribution space
Competition from specialist retailers expanding their product selection is present and significantly threatens share
CHANNEL DATA: Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of product sampling drives innovation by both beauty specialist retailers and brand owners
Retailers seek to capitalise on burgeoning health and wellness trend with dietary supplements
Companies eschew horizontal integration strategies in favour of vertical integration in their distribution channels
PROSPECTS AND OPPORTUNITIES
Purchasing multiples and magnification of price sensitivity will persist as consumers seek cost-effective product offers
Deluxe samples and sale of miniatures gaining traction due to affordability constraints
Retailers eschew mid-range bracket and eye a share of mass and premium segments
CHANNEL DATA: Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retailers seek to capitalise on locations in suburbia in their bid to drive footfall
Consolidation is unlikely as retailers pursue a different form of branding to drive sales
Despite the proliferation of e-commerce, a craving for tactile experiences is evident
PROSPECTS AND OPPORTUNITIES
Increasing popularity and familiarity with cross-border and third party e-commerce translate into slow growth over forecast period
Support local as home furnishing retailers and “mom-and-pop” businesses gain greater visibility from time-strapped individuals
Mass furniture customisation through modular design may prove to be popular over the forecast period
CHANNEL DATA: Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal recovery due to overall increase in luxury sales and a lack of travel
Physical departure and resulting reappearance of Robinsons as an online retailer
With surprising resilience, department stores and e-commerce are not exclusively a “David and Goliath” scenario
PROSPECTS AND OPPORTUNITIES
Outlook is relatively bleak with sluggish sales growth and impending closure of several stores
Intensive segmentation is key to attracting and retaining consumer interest in local brands
Finding a balance between key trends and concepts with a renewed focus on service-focused touchpoints
CHANNEL DATA: Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 146 Department Stores GBO Company Shares: % Value 2017-2021; Table 147 Department Stores GBN Brand Shares: % Value 2018-2021; Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Addressing perception that variety stores are a mainstay of lower-income consumers
Daiso's expansion to offer higher-priced items, including food and pet goods, proves timely
Don Don Donki is only variety store brand with an established loyalty programme
PROSPECTS AND OPPORTUNITIES
Despite low value of goods, e-commerce is profitable for retailers due to basket size
Line is blurring with other retail channels
Physical in-store demonstrations can be beneficial to addressing existing language barriers on packaging
CHANNEL DATA: Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 154 Variety Stores GBO Company Shares: % Value 2017-2021; Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Warehouse Club improves efforts to attract consumers with open houses and complimentary memberships
Alongside regular buyers and stockpiling consumers, proximity to retailers and transport options translate into footfall
PROSPECTS AND OPPORTUNITIES
Cost and space constraints deter similar grocery chains and players from venturing into warehouse clubs
Existing supply chain woes and novel concepts in industrial food preparation provide an unexplored audience
CHANNEL DATA: Table 160 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 161 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 162 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 163 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 164 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 165 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 166 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 167 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing number of consultants due to perceptions of low barriers to entry
Social media utilisation and the need for connection among peers drive value sales growth
Rising demand from older and dialect-speaking population drives sales of dietary supplements
PROSPECTS AND OPPORTUNITIES
Subdued performance driven by departure of non-performing sales consultants
Embracing new payment and financing options will be crucial to attract and retain younger consumers
Increasing stigma linked to direct selling consultants in mass media could dampen future growth and recruitment
CHANNEL DATA: Table 168 Direct Selling by Category: Value 2016-2021; Table 169 Direct Selling by Category: % Value Growth 2016-2021; Table 170 Direct Selling GBO Company Shares: % Value 2017-2021; Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 172 Direct Selling Forecasts by Category: Value 2021-2026; Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
JML Singapore retains leadership of homeshopping through a joint venture with national broadcaster Mediacorp
Affordable options and private label lines of conventional household goods are a mainstay in the line-up
Alongside an e-commerce presence, homeshopping brands adopt BNPL financial payment plans
PROSPECTS AND OPPORTUNITIES
Homeshopping that targets non-Mandarin Chinese-speaking audiences lacking in the broadcasting space
Homeshopping is emerging platform for brands that are relatively unknown to effectively market themselves
CHANNEL DATA: Table 174 Homeshopping by Category: Value 2016-2021; Table 175 Homeshopping by Category: % Value Growth 2016-2021; Table 176 Homeshopping GBO Company Shares: % Value 2017-2021; Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 178 Homeshopping Forecasts by Category: Value 2021-2026; Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Various competing forces drive major players to embark on extensive marketing campaigns
Blind boxes offered by vending machines in high-traffic commercial areas are growing in popularity
Growing competition from smaller players with inclusion of fresh orange juice and coconut water
PROSPECTS AND OPPORTUNITIES
Personalisation through the collection of personal information is crucial to understanding consumer behaviour and sales
High-profit margins and low cost of entry accelerate the diversification of vending product offerings
Increasing focus on sustainability and wellness could drive growth of premium and healthier offerings
CHANNEL DATA: Table 180 Vending by Category: Value 2016-2021; Table 181 Vending by Category: % Value Growth 2016-2021; Table 182 Vending GBO Company Shares: % Value 2017-2021; Table 183 Vending GBN Brand Shares: % Value 2018-2021; Table 184 Vending Forecasts by Category: Value 2021-2026; Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Building consumer trust through the existence of authenticated products and official stores on e-commerce platforms
E-commerce aggregators Rainforest and Una Brands secure venture capital funding to purchase and scale up brands
Telemedicine practitioners, teleconsulting services and importers of medical devices are establishing an online presence
PROSPECTS AND OPPORTUNITIES
Establishing paid membership clubs and creating a one-stop shop to capitalise on customer behaviour and loyalty
BNPL financial arrangements and services prove popular with consumers
Lack of advertising material and marketing efforts targeting older consumers by e-commerce players
CHANNEL DATA: Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retailers opt for in-store marketing to drive up adoption of mobile apps
Rise of social commerce driven by livestreaming e-commerce content creators offering sales and product demonstrations
Contactless payment options drive increase in digital payments through the usage of mobile wallets
PROSPECTS AND OPPORTUNITIES
Expectations of mobile-first strategies due to increasing adoption of mobile e-commerce transactions by consumers
Cross-border e-commerce highlights a need for brands to pursue a consistent pricing strategy across regions
Brands are gaining additional traction through the rise of short-form video advertising and marketing content
CHANNEL DATA: Table 192 Mobile E-Commerce (Goods): Value 2016-2021; Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shortage of last mile food delivery riders drives greater adoption of autonomous robots and collection options
Restaurants experiment with novel concepts and virtual brands through the adoption of cloud kitchens
Travel restrictions lead to an increase in community group purchases for overseas food items
PROSPECTS AND OPPORTUNITIES
Restaurateurs are leveraging their brand names and reputations to bypass food delivery mobile apps
Food and drink merchants pursue sustainable delivery offers through the use of reusable containers and refills
Increasing adoption of subscription services for pantry staples and local produce
CHANNEL DATA: Table 196 Food and Drink E-Commerce: Value 2016-2021; Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026