Retailing in Serbia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	77 Pages	Euromonitor International	April, 2022	EP17138441

Best Price Guarantee
Price	from $2,100
Length	77 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17138441

Retailing in Serbia

Growth in value sales in retailing was slightly lower in 2021 than in 2020, as consumers felt their finances being squeezed due to the fallout of the pandemic and there was also inflationary pressure. All the same, certain retailers performed better than others. For instance, though growth was lower than in 2020, e-commerce and mobile e-commerce continued to post double-digit value growth. Also, though growth was lower for modern grocery retailers in 2021, they continued to steal value share fro...

Euromonitor International's Retailing in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Serbia
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN SERBIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Online space continues to gain value share
Modern grocery retailers surpass traditional grocery retailers for first time in terms of value sales
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve/Christmas
First Day of School
Patron Saint Celebration
Easter
Women’s Day
Payments
Delivery and collections
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 14 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 16 Retailing GBO Company Shares: % Value 2017-2021; Table 17 Retailing GBN Brand Shares: % Value 2018-2021; Table 18 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 19 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 20 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 21 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 22 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
MODERN GROCERY RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth than 2020, but still solid
Discounter Lidl gains further value share
Leading players create goodwill through charitable activities
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Private label key tool for leading retailers over forecast period
Hypermarkets in decline
CHANNEL DATA: Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 43 Sales in Modern Grocery Retailers by Channel: Value 2016-2021; Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021; Table 45 Modern Grocery Retailers Outlets by Channel: Units 2016-2021; Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026; Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026; Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026; Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in constant value sales in 2021
Futura Plus leads in highly fragmented landscape
Private label products from larger retailers being sold in some neighbourhood stores
PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
Kiosks, bakeries and butchers expected to be unimpacted by the modernisation trend
Degree of market concentration expected over forecast period
CHANNEL DATA: Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in value sales in 2021
LC Waikiki strengthens its lead thanks to its expansion strategy and accessible pricing
Increased offering of loyalty cards
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
E-commerce becomes even more of a focus of the leading players
Consolidation over forecast period
CHANNEL DATA: Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth in 2021, due to decline in growth of chemists/pharmacies
Apotekarska Ustanova continued to lose value share to its nearest competitors
Rebound for beauty specialist retailers in 2021
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Optical goods fastest growing channel
Potential growth opportunity for vitamins and dietary supplements speciality retailers
CHANNEL DATA: Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modest recovery in 2021
Department stores, mass merchandisers and warehouse clubs remain non-existent in Serbia
Studio Moderna intensifies its discounting of brand Top Shop
PROSPECTS AND OPPORTUNITIES
Sluggish growth over forecast period
Variety stores appeals to cash-strapped consumers
Other formats unlikely to appear in Serbia
CHANNEL DATA: Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 87 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 89 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 91 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 92 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 93 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery after severe drop in value sales during 2020 lockdowns.
Bigger players lose value share to smaller players in 2021
Changes in society means job more difficult for direct sellers
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
E-commerce a growing threat to direct selling
No significant new player over forecast period
CHANNEL DATA: Table 101 Direct Selling by Category: Value 2016-2021; Table 102 Direct Selling by Category: % Value Growth 2016-2021; Table 103 Direct Selling GBO Company Shares: % Value 2017-2021; Table 104 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 105 Direct Selling Forecasts by Category: Value 2021-2026; Table 106 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021
Wider availability of internet and development of payment infrastructure leading to increased sales
Delivery platforms benefitting from increased e-commerce
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Resistance from older generations and cost of broadband challenges the expansion of e-commerce
Retailers focus on generating sales via e-commerce
CHANNEL DATA: Table 107 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 108 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 109 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 110 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 111 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 112 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021
Increasing number of proprietary apps
Next step is development in mobile wallets
PROSPECTS AND OPPORTUNITIES
Fastest growing retail channel over forecast period
Domestic players need to improve the mobile experience
Incentivise customers to use mobile payments
CHANNEL DATA: Table 113 Mobile E-Commerce (Goods): Value 2016-2021; Table 114 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 115 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 116 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026