Retailing in Russia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	152 Pages	Euromonitor International	February, 2022	EP17012255

Best Price Guarantee
Price	from $2,100
Length	152 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP17012255

Retailing in Russia

There was polarisation being observed within grocery retailing in Russia in 2021. On the one hand, there was increased consumer demand for high-quality groceries, a high level of service and modern technologies, as seen in Perekrestok, Magnit and Lenta outlets. On the other hand, discounters with wide ranges of economy products, such as Svetofor and Da!, gained in popularity. Discounters are becoming increasingly popular in Moscow and other big cities in Russia, with consumers attracted to the g...

Euromonitor International's Retailing in Russia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Russia
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN RUSSIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Entertainment versus rationality
COVID-19 still affecting retailing
Digitalisation and modern technologies
E-commerce remains driving force in retailing in Russia
Challenging retail forecast due to economic uncertainty
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Day
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Magnit PAO acquires Diksi in 2021
Avokado blurs lines between traditional grocery retailers and convenience stores
Easing of restrictions puts a dampener on the growth of convenience stores
PROSPECTS AND OPPORTUNITIES
The renovation of convenience stores should continue to support growth over the forecast period
Food/drink/tobacco specialists could challenge convenience stores
Convenience stores could reach maturity in Russia limiting further growth opportunities
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters benefiting from low prices
Discounters in the early stages of development in Russia
Market leaders put efforts to enter discounters
PROSPECTS AND OPPORTUNITIES
Consumer demand for the best value for money brings opportunities in future
Plenty of room for expansion as leading retailers look to invest
Large land mass creates significant supply challenges for discounters
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets lose advantage as consumers shop local
Lenta OOO still leads hypermarkets with key competitors shifting direction
E-commerce and specialist retailers take share from hypermarkets
PROSPECTS AND OPPORTUNITIES
Hypermarkets faces a bleak future as key retailers see opportunities elsewhere
Consumer demand for entertainment could present new opportunities for hypermarkets
Hypermarkets could still attract consumers through the diversity of their product assortment
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets continue to deliver growth thanks to convenience and competitive prices, among other factors
X5 Retail Group NV strengthens the leadership
Competition intensifies in supermarkets with Lenta and Spar investing in expansion
PROSPECTS AND OPPORTUNITIES
Category leaders will likely continue to prioritise supermarkets
Consumer demand for premium products expected to support sales through supermarkets
X5 Retail Group NV set to cement its leadership thanks to strong investment in the channel
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Open markets rebranded as part of government plan to get greater control over tax collection
Traditional grocery retailers putting the human element back in shopping
Alcohol and tobacco specialist retailers remain key to traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
Stricter controls expected to put pressure on the profit margins of traditional grocery retailers
Traditional grocery retailers will remain highly fragmented
Modern grocery retailers offering franchise opportunities to traditional grocery retailers
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Partial recovery seen as COVID-19 restrictions are eased
Consumers remain price-sensitive, but revenge purchasing boosts sales
Consumers continue to shift towards e-commerce when shopping for apparel and footwear
PROSPECTS AND OPPORTUNITIES
Hybrid sales model expected to become the most popular
Fashion retail likely to remain volatile until fears around COVID-19 pass
Possible shift from fast fashion to slow fashion as Russians become more responsible shoppers
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online platforms on the rise as retailers adopt omnichannel strategies
Sales stabilise in 2021
Retailers looking for new ways to attract shoppers into their stores
PROSPECTS AND OPPORTUNITIES
Continued growth of e-commerce
Omnichannel model expected to hold the key to growth
Smart home devices and real estate purchases offer growth potential
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
In-store sales see improvement but e-commerce receiving significant attention from retailers
Drugstores/parapharmacies sees improvement as restrictions ease and leading players invest in the channel
Consumers remain health conscious boosting sales in chemists/pharmacies
PROSPECTS AND OPPORTUNITIES
Retailers investing in a digital future when it comes to health and beauty
E-commerce set to win further share from store-based retailers
Convenience and price likely to remain key priorities
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce further strengthens its positions
Retailers look to add value to the shopping experience to fend off competition from e-commerce marketplaces
Price rises pose a threat to growth
PROSPECTS AND OPPORTUNITIES
Real estate growth expected to boost sales
Magnit enters the fray with new retailing concept
Stores will need to invest in the customer experience to stay ahead of the competition
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifting of COVID-19 restrictions benefits in-store sales
Trend two
Demand for luxury goods supports the recovery of department stores in 2021
PROSPECTS AND OPPORTUNITIES
Department stores to keep one eye on e-commerce
TD TSUM expected to retain a strong lead in department stores
Department stores facing up to the growing challenge from e-commerce
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores bounce back as restrictions are lifted with low price promise
Financial pressures push consumers towards variety stores
Fix Price cements its dominance with further store openings seen in 2021
PROSPECTS AND OPPORTUNITIES
Healthy growth projected for variety stores
E-commerce players exploring opportunities in variety stores
New players could be attracted to the channel
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores GBO Company Shares: % Value 2017-2021; Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Metro Cash & Carry now supporting B2C sales
Metro expands its consumer base through the offer of a unique product assortment
Premium products help attract wealthier consumers looking for indulgence
PROSPECTS AND OPPORTUNITIES
Metro’s cooperation with Michelin presents new opportunities
Warehouse clubs is far from maturity but growth potential looks limited for the foreseeable future
Warehouse clubs will continue to benefit from the unique offer
DIRECT SELLING IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The leading players investing in the digitalisation of direct selling
Direct selling receives glowing reviews from shoppers
Digital solutions open up new opportunities for direct selling
PROSPECTS AND OPPORTUNITIES
Faberlic expected to maintain its lead thanks to its successful business model
Leading players likely to continue investing in new business models
Personalisation and health and wellness expected to drive demand for direct selling over the forecast period
CHANNEL DATA: Table 169 Direct Selling by Category: Value 2016-2021; Table 170 Direct Selling by Category: % Value Growth 2016-2021; Table 171 Direct Selling GBO Company Shares: % Value 2017-2021; Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 173 Direct Selling Forecasts by Category: Value 2021-2026; Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping players shift to e-commerce with mounting competition putting pressure on sales
Older consumers remain the kay target audience for homeshopping
Competition becoming more consolidated as more players exit homeshopping
PROSPECTS AND OPPORTUNITIES
Digital technologies will continue to influence homeshopping during the forecast period
Declining TV audiences likely to contribute to the ongoing decline in homeshopping
Category leaders continue to record growth despite the decline of homeshopping
CHANNEL DATA: Table 175 Homeshopping by Category: Value 2016-2021; Table 176 Homeshopping by Category: % Value Growth 2016-2021; Table 177 Homeshopping GBO Company Shares: % Value 2017-2021; Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 179 Homeshopping Forecasts by Category: Value 2021-2026; Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modernisation and expansion to the regions of Russia supports the growth of vending
Increasing popularity of domestic travel positively impacts vending in Russia
Post-pandemic recovery of on-the go consumption brings opportunities for vending
PROSPECTS AND OPPORTUNITIES
Vending will remain highly fragmented in 2022-2026
Expansion of vending in Russia set to continue with Uvenco benefiting from new partnerships
Modernisation of vending key to growth
CHANNEL DATA: Table 181 Vending by Category: Value 2016-2021; Table 182 Vending by Category: % Value Growth 2016-2021; Table 183 Vending GBO Company Shares: % Value 2017-2021; Table 184 Vending GBN Brand Shares: % Value 2018-2021; Table 185 Vending Forecasts by Category: Value 2021-2026; Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continuing digitalization and expansion to regions drive e-commerce in Russia
Express delivery and pick-up points developing areas in the evolution of e-commerce in Russia
Online marketplaces booming in Russia in 2021
PROSPECTS AND OPPORTUNITIES
Marketplaces set to become the beating heart of e-commerce
E-commerce still full of untapped potential
Cross-border e-commerce expected to continue losing share due to rising costs and logistical challenges
CHANNEL DATA: Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce generates more than half of e-commerce in 2021
Mobile shopping apps continue to gain popularity
New technology driving shift to mobile e-commerce
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce remains full of opportunity with 5G on the horizon
Cashless transactions support the growth of mobile e-commerce
Improvement and simplification of apps and websites should help draw in a wider audience
CHANNEL DATA: Table 193 Mobile E-Commerce (Goods): Value 2016-2021; Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink driving sales through e-commerce in Russia
Modern grocery retailers help deliver huge gains for food and drink e-commerce
Vkusvill continues on its upward trajectory in 2021
PROSPECTS AND OPPORTUNITIES
Food and drink e-commerce on an upward trajectory with private label range expanding
Express delivery services expected drive growth in larger cities
Alcoholic drinks on the agenda as parliament ponders lifting the ban on online sales
CHANNEL DATA: Table 197 Food and Drink E-Commerce: Value 2016-2021; Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026