Retailing in Pakistan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	74 Pages	Euromonitor International	April, 2022	EP17095648

Best Price Guarantee
Price	from $2,100
Length	74 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17095648

Retailing in Pakistan

The COVID-19 pandemic had a markedly divergent impact on channels across retailing in 2020. Grocery retailers maintained strong current value sales growth, benefiting from stockpiling that led to a surge in demand in early-2020 amid the global pandemic for grocery retailers.

Euromonitor International's Retailing in Pakistan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Pakistan
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN PAKISTAN
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Further investments in e-commerce seen in 2021
Leading brands within apparel and footwear focus on expansion
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Eid-al-Fitr
Ramadan
Black Friday
Payments and delivery
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 15 Retailing GBO Company Shares: % Value 2017-2021; Table 16 Retailing GBN Brand Shares: % Value 2018-2021; Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
MODERN GROCERY RETAILERS IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modern grocery retailers sees improved current value sales, however, remains limited to certain cities in 2021
Imtiaz Supermarket continues to lead in 2021 and focuses on expansion
Modern grocers limited to big cities while forecourt retailers thrive in rural areas
PROSPECTS AND OPPORTUNITIES
Increased economic challenges and inflation force players to readdress their strategies in 2022 and beyond
Opportunity for international modern grocery chains
Players explore their e-commerce options over the forecast period
CHANNEL DATA: Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021; Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021; Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021; Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026; Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026; Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026; Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased inflation impacts traditional grocery retailers in 2021
Confectionaries and bakeries set to suffer as a result of increased sales tax
Meat sellers see opportunities in new modern formats
PROSPECTS AND OPPORTUNITIES
Traditional grocery retails continues to perform well despite the expansion of the modern channel
Home delivery likely to be offered by growing number of stores in forecast period
Traditional grocery retailers remains the key channel for fresh products
CHANNEL DATA: Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear specialist retailers returns to growth driven by the ready to wear segment
Leading brands launch new luxury lines for celebrations and weddings
Apparel and footwear specialist retailers remains a highly fragmented competitive channel in 2021
PROSPECTS AND OPPORTUNITIES
Apparel and footwear specialist retailers tap into the digital world
Ongoing gas crisis to cause supply chain issues and increased prices
E-commerce will offer strong sales growth for many players
CHANNEL DATA: Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online pharmacies and healthcare platforms gain investments in 2021
Beauty specialist retailers remains fragmented as well in 2021
Younger consumers purchase international products from e-commerce
PROSPECTS AND OPPORTUNITIES
Telehealth to offer a better consumers experience in 2022 and beyond
Designer brands and celebrities to enter beauty specialist retailers
E-commerce likely to attract growing number of retailers and customers in forecast period
CHANNEL DATA: Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed retailers begins to recover in 2021 following the COVID-19 pandemic
Department store concepts on the rise in Pakistan
In 2021, Miniso acquires Tosharing to improve e-commerce operations in Pakistan
PROSPECTS AND OPPORTUNITIES
Department stores benefit from increased consumer awareness in 2022 and beyond
Variety stores benefit from changing product designs
Growth may be constrained by limited number of strong players
CHANNEL DATA: Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct sellers performs better in 2021, however, still faces the impact of COVID-19
The rise of e-commerce and social media threatens the position of direct sellers
Oriflame continues to lead direct selling in 2021
PROSPECTS AND OPPORTUNITIES
Potential partnership with health coaches and nutritionists
E-commerce continues to pose a threat to direct selling in 2022 and beyond
Few product categories for direct sellers
Leaders likely to remain strong, with fraud concerns hindering new entries
CHANNEL DATA: Table 100 Direct Selling by Category: Value 2016-2021; Table 101 Direct Selling by Category: % Value Growth 2016-2021; Table 102 Direct Selling GBO Company Shares: % Value 2017-2021; Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 104 Direct Selling Forecasts by Category: Value 2021-2026; Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce emerges as the clear winner during and post pandemic
E-commerce start-ups attract investments to improve operations
Consumer electronics become increasingly popular via e-commerce
PROSPECTS AND OPPORTUNITIES
Strong growth ahead as expanding mid-income group seeks convenient shopping
Consumers gain trust in digital payments in 2022 and beyond
Improving delivery services is key to the success of e-commerce
CHANNEL DATA: Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 108 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 109 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 110 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 111 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce continues to perform well in 2021, albeit at a slower rate than in 2020
Mobile e-commerce dominates e-commerce thanks to growing penetration of smartphone users
More entrepreneurs launch businesses via social media
PROSPECTS AND OPPORTUNITIES
Infrastructure improvements likely to attract growing number of consumers and retailers to mobile e-commerce in forecast period
Mobile e-commerce continues to benefit from businesses on social media
Chinese companies set to improve digital payments in Pakistan in 2022 and beyond
CHANNEL DATA: Table 112 Mobile E-Commerce (Goods): Value 2016-2021; Table 113 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 114 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 115 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026