Retailing in Kenya

Retailing in Kenya

Lockdown measures and restrictions on movement disrupted economic activity in Kenya in 2020 resulting in increased unemployment and a reduction in the disposable income of many households. This led many consumers to reduce their discretionary spending. The sales of grocery retailers fell, as many consumers cut back on non-essential purchases. However, modern grocery retailers were harder hit than their traditional counterparts: The latter tend to be located closer to where consumers live, so the...

Euromonitor International's Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.