Retailing in Kazakhstan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	81 Pages	Euromonitor International	April, 2022	EP17138385

Best Price Guarantee
Price	from $2,100
Length	81 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17138385

Retailing in Kazakhstan

After the slowdown in 2020, value sales in retailing in Kazakhstan returned to double-digit growth in 2021. This was facilitated by the easing of COVID-19 restrictions, including the removal of the quarantine, which allowed people to freely visit and make purchases in both grocery and non-grocery channels. Grocery retailers are showing strong growth, especially thanks to the efforts of leading brands to continue their expansion plans, mainly in major cities. These leaders are primarily within mo...

Euromonitor International's Retailing in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Kazakhstan
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN KAZAKHSTAN
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Continued optimisation of selling space
E-commerce continues to see strong growth thanks to demand for convenience and increasing penetration of smartphones
Protests and strikes in Kazakhstan may somewhat restrict retailing outlet numbers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Back to School
New Year
Women’s Day
Payments
Delivery and collections
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 15 Retailing GBO Company Shares: % Value 2017-2021; Table 16 Retailing GBN Brand Shares: % Value 2018-2021; Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
MODERN GROCERY RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel continues to show strong potential with double-digit growth in both value sales and outlet numbers
Consumers are showing preference for smaller shopping formats during pandemic
Arzan Mart launches in convenience stores to cater for those in rural areas
PROSPECTS AND OPPORTUNITIES
Steady growth expected although price sensitivity will restrict performance
Smaller shopping formats gain momentum thanks to increased need for convenience
Logistical challenges hamper expansion to regions
CHANNEL DATA: Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021; Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021; Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021; Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026; Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026; Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026; Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailers struggle to keep up with growth of modern channel
Individualised approach is not enough to prevent outlet closures during pandemic
Government plans to stop tax evasion mostly fail
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers continue to face challenges from modern channels
Eastern-style bazaars and small family shops will retain strong presence in some regions of Kazakhstan
Traditional grocery retailers face decline due to inefficiency of operations
CHANNEL DATA: Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth restricted by reduced disposable incomes and little need for new clothes
Apparel and footwear specialist retailers go omnichannel to maximise potential
Economy and mid-priced brands gain momentum due to increased price sensitivity
PROSPECTS AND OPPORTUNITIES
Full recovery expected by 2022 despite consumers shifting to cheaper brands
E-commerce continues to rise thanks to convenience and pandemic trends
Trends for healthy lifestyles and eco-thinking to shape customers’ preferences
CHANNEL DATA: Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies drive category growth as beauty specialist retailers struggle
Product offer and customer experience gain importance due to growing competition
Social media presence becomes increasingly important to attract customers
PROSPECTS AND OPPORTUNITIES
Strong overall growth to continue, despite beauty specialists increasingly being challenged by offerings from modern grocery retailers
Increased consumer awareness of beauty products to be driven by digitalisation
Emerging trends include offering eco-friendly products and cosmetic procedures
CHANNEL DATA: Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for variety stores from price sensitive consumers drives overall growth
Variety stores continue to expand to smaller towns to tap into demand from low-income consumers
Viled Fashion represents department stores with unique offer of luxury brands
PROSPECTS AND OPPORTUNITIES
Lower value growth than prior to COVID-19, as price sensitivity hits channels such as department stores
Overall price sensitivity of population benefits variety stores
Return of foreign visitors will underpin value growth in department stores
CHANNEL DATA: Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic revives strong direct selling growth thanks to personal and flexible touch
Consumer-centric services are key to success during pandemic
Large international companies dominate the channel
PROSPECTS AND OPPORTUNITIES
Strong potential exists thanks to demand for health-focused products and increasing number of selling agents
Personalisation is set to be the top strategic focus for channel players
Social media and influencers will drive consumer awareness and purchases
CHANNEL DATA: Table 100 Direct Selling by Category: Value 2016-2021; Table 101 Direct Selling by Category: % Value Growth 2016-2021; Table 102 Direct Selling GBO Company Shares: % Value 2017-2021; Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 104 Direct Selling Forecasts by Category: Value 2021-2026; Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Huge boost in e-commerce as people shift online to prevent exposure to COVID-19
Grocery e-commerce remains a niche as consumers prefer to buy in-person
E-commerce develops to cover wider audience and broader product range
PROSPECTS AND OPPORTUNITIES
Despite predicted healthy growth trajectory, channel will remain relatively niche
E-commerce players focus on online customer experience
Foreign internet retailers have good prospects in Kazakhstan
CHANNEL DATA: Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 108 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 109 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 110 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 111 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile-e-commerce booms thanks to high penetration and use of smartphones
Convenience is the main factor encouraging consumers to use mobile e-commerce
Mobile apps proving to be more valuable than mobile-friendly websites
PROSPECTS AND OPPORTUNITIES
Double-digit value growth expected as consumers seek convenience
Mobile e-commerce players focus on customer experience
International competition pushes local companies to improve service
CHANNEL DATA: Table 112 Mobile E-Commerce (Goods): Value 2016-2021; Table 113 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 114 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 115 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026