Retailing in Japan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	149 Pages	Euromonitor International	February, 2022	EP16981164

Best Price Guarantee
Price	from $2,100
Length	149 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16981164

Retailing in Japan

In 2021, COVID-19 continued to impact the overall retailing landscape in Japan. In areas in which the number of COVID-19 cases was high, such Tokyo and Osaka, a state of emergency was declared by the government for most of the year, and August 2021 recorded the highest number of COVID-19 cases ever in the country. After a slowdown of the spread of COVID-19, the state of emergency was lifted at the end of September 2021 nationwide, when the country enjoyed some relief, and people were more open t...

Euromonitor International's Retailing in Japan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Japan
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN JAPAN
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce shows healthy growth
Sustainability concepts accelerate
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargain
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargain
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 27 Retailing GBO Company Shares: % Value 2017-2021; Table 28 Retailing GBN Brand Shares: % Value 2018-2021; Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Need for delivery services continues in response to prolonged impact of COVID-19
Increase of sustainability-related concepts echoes global movement
Capability to offer health and wellness and medical support increases
PROSPECTS AND OPPORTUNITIES
Incorporating new business models key to maintaining a strong presence
Development of private label remains crucial
Digitalisation will be utilised as way to tackle labour shortages
CHANNEL DATA: Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN JAPAN
2021 DEVELOPMENTS
HYPERMARKETS IN JAPAN
2021 DEVELOPMENTS
SUPERMARKETS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shift to online accelerates under COVID-19
Spotlight on sustainability initiatives
Range of payment methods increases
PROSPECTS AND OPPORTUNITIES
Online “Net Super” presence key to maintaining a presence
Competition from other retailers a threat for supermarkets
Experience-focused supermarkets could change consumers’ perceptions
CHANNEL DATA: Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 82 Supermarkets GBO Company Shares: % Value 2017-2021; Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Channel continues to show decline due to prolonged impact of COVID-19
Government support announced to save businesses
Online marketplaces show potential for online presence
PROSPECTS AND OPPORTUNITIES
Selective and speciality stores key to maintaining a presence
Urgent push for digitalisation
Nostalgia trend may interest young consumers
CHANNEL DATA: Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shift to e-commerce is a threat for physical outlets
Experience-focused outlets emerge to offer a unique shopping experience
Outlet closures and business downsizing observed
PROSPECTS AND OPPORTUNITIES
Showrooming key for physical outlets
Shop staff to utilise technology to build personal relationship with consumers
Sustainability to play an important role in the industry
CHANNEL DATA: Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued benefits from COVID-19-related appliances
Liquor sections show momentum
Yamada Denki introduces a new concept store
PROSPECTS AND OPPORTUNITIES
Shift to e-commerce accelerating
Customer service key for physical outlets to survive
Rental, subscription and outsourcing services could be a potential threat to growth
CHANNEL DATA: Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beauty specialist retailers shows signs of recovery
M&A activity in drugstores/parapharmacies creates new opportunities
Physical outlets become a showcase for sustainability
PROSPECTS AND OPPORTUNITIES
Drugstores/parapharmacies will continue to be a threat for grocery retailers
Ageing population likely to lead to more demand for prescription collection
Medication pick-up lockers to emerge due to the growing need for convenience
CHANNEL DATA: Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
DIY trend continues during COVID-19
Pick-up services gain attention for their safety
Urban outlets key to gaining awareness
PROSPECTS AND OPPORTUNITIES
Sustainability initiatives begin
Growth of C2C channels a potential threat to growth
Change in business culture could impact the industry
CHANNEL DATA: Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores continues to struggle
Experience-focused outlets emerge
Continued efforts observed to establish an online presence
PROSPECTS AND OPPORTUNITIES
Core category shifting away from apparel
Various sustainability initiatives introduced
Major players seek new business opportunities
CHANNEL DATA: Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 138 Department Stores GBO Company Shares: % Value 2017-2021; Table 139 Department Stores GBN Brand Shares: % Value 2018-2021; Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
100 yen shops continue to thrive under COVID-19
Sustainability-themed outlets emerge
Don Quijote renews its private label line
PROSPECTS AND OPPORTUNITIES
Blurring boundaries with other retail channels
Omnichannel strategy essential to maintain a presence
Loyalty programmes and effective campaigns key to attract consumers
CHANNEL DATA: Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 146 Variety Stores GBO Company Shares: % Value 2017-2021; Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sole player Costco continues to show growth
Bulk purchase gradually taking root in Japan
Partnerships with third party delivery services create further demand
PROSPECTS AND OPPORTUNITIES
Costco has aggressive plans for outlet expansion
Increased product offering to meet Japanese tastes
Retailers increase Costco offering, which is a possible threat to wholesale business
CHANNEL DATA: Table 152 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 153 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 154 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 155 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 156 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 157 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 158 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 159 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Prolonged impact of COVID-19 harms direct selling
Consumers have problems with new selling approaches
New law enforced to protect consumers
PROSPECTS AND OPPORTUNITIES
Beauty and personal care direct selling shows potential
Effective use of online platforms to build a strong network
Consumer literacy and caution necessary for safe and fair business
CHANNEL DATA: Table 160 Direct Selling by Category: Value 2016-2021; Table 161 Direct Selling by Category: % Value Growth 2016-2021; Table 162 Direct Selling GBO Company Shares: % Value 2017-2021; Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 164 Direct Selling Forecasts by Category: Value 2021-2026; Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Co-op continues to lead homeshopping, showing growth during COVID-19
TV commercials, run effectively, can raise brand awareness
Business restructuring and M&A focused on e-commerce observed
PROSPECTS AND OPPORTUNITIES
Paper-based catalogues still have traction amongst older consumers
Sustainability concepts will enter the spotlight
Inclusivity and niche offerings effective to differentiate from general marketplaces
CHANNEL DATA: Table 166 Homeshopping by Category: Value 2016-2021; Table 167 Homeshopping by Category: % Value Growth 2016-2021; Table 168 Homeshopping GBO Company Shares: % Value 2017-2021; Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 170 Homeshopping Forecasts by Category: Value 2021-2026; Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spotlight on vending machine innovation during COVID-19
Installation of disaster-responsive vending machines increases
New concepts introduced to bring back office demand
PROSPECTS AND OPPORTUNITIES
Convenient payment methods increase, supported by technology
Sustainability initiatives move into the spotlight
Return of inbound tourists expected to help recover growth momentum
CHANNEL DATA: Table 172 Vending by Category: Value 2016-2021; Table 173 Vending by Category: % Value Growth 2016-2021; Table 174 Vending GBO Company Shares: % Value 2017-2021; Table 175 Vending GBN Brand Shares: % Value 2018-2021; Table 176 Vending Forecasts by Category: Value 2021-2026; Table 177 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce further accelerates as impact of COVID-19 continues
Diversification of delivery options helps last-mile delivery, but challenges remain in overall logistics
Smartphones become a norm for online purchases
PROSPECTS AND OPPORTUNITIES
Further acceleration expected for e-commerce thanks to new shopping experiences
Direct to consumer model becoming more mainstream
Information literacy and online ethics need to be discussed
CHANNEL DATA: Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing ownership of smartphones contributes to growth
Effective app release to gain traction and consumer loyalty
LINE becomes a key platform to engage with consumers
PROSPECTS AND OPPORTUNITIES
Stronger connection with social media will drive mobile e-commerce sales
Smartphone camera becomes a tool for personalisation
Differentiation key to maintain a presence amongst smartphone apps
CHANNEL DATA: Table 184 Mobile E-Commerce (Goods): Value 2016-2021; Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online orders continue to show momentum as COVID-19 cases surge
New players continue to enter the e-commerce space
Spotlight on sustainability concepts, mirroring the overall food and drink industry
PROSPECTS AND OPPORTUNITIES
Support businesses gain traction for successful e-commerce launch
Development of freezing technology allows endless possibilities for food and drink delivery
Logistics remains a key challenge for food and drink e-commerce
CHANNEL DATA: Table 188 Food and Drink E-Commerce: Value 2016-2021; Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026