Retailing in Indonesia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	145 Pages	Euromonitor International	February, 2022	EP17012172

Best Price Guarantee
Price	from $2,100
Length	145 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP17012172

Retailing in Indonesia

The COVID-19 vaccination programme accelerated in 2021 and there was also some loosening of movement restrictions in the first half of the year. However, the emergence of the delta variant and many people violating the lockdown imposed for the Eid holiday period led to skyrocketing case numbers for around two months in July and August. From late August, the situation improved and vaccination rates continued to rise. However, low to middle income families, already the hardest hit by the crisis, s...

Euromonitor International's Retailing in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Indonesia
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN INDONESIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Changes in opening hours of shopping centres affect grocery retailers in particular
Continued shift to online platforms
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Eid al-Fitr/Lebaran
School holidays
Harbolnas (national online shopping day)
Christmas
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 27 Retailing GBO Company Shares: % Value 2017-2021; Table 28 Retailing GBN Brand Shares: % Value 2018-2021; Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores network expansion faces obstacles
Affordability and loyalty are key to sustaining sales
Focus on digital payments
PROSPECTS AND OPPORTUNITIES
Convenient location of small stores contributes to quicker recovery compared with large format grocers
Longevity of newly opened outlets challenged by intense competition
Competitive pricing is essential not only for the industry but also for players to stand out from one another
CHANNEL DATA: Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN INDONESIA
2021 DEVELOPMENTS
HYPERMARKETS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Giant shuts its last doors in Indonesia
Fall in shopping centre traffic significantly impacts hypermarkets
Growing focus on omni-channel strategies
PROSPECTS AND OPPORTUNITIES
Unpromising outlook for hypermarkets
Hyper-local strategies necessary for hypermarkets to survive
Larger format stores expected to scale down
CHANNEL DATA: Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarket sales negatively impacted by stricter lockdown regulations
Convenience stores the main competitor to supermarkets
Product offer must suit target consumers switching from traditional markets
PROSPECTS AND OPPORTUNITIES
Promotions and complementary services can continue to attract a wider range of consumers
New outlets expected as supermarkets adjust location strategies
Interesting new concepts and supermarket formats expected to develop
CHANNEL DATA: Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 90 Supermarkets GBO Company Shares: % Value 2017-2021; Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reined in spending from the lower to middle income segment greatly affects traditional grocery retailers
Nationwide outlet closures force business owners to seek alternatives
Bakery specialist grocers face the steepest drop
PROSPECTS AND OPPORTUNITIES
A long road to restore the confidence of the lower income segment
Outlets offering fresh products will likely attract patrons more quickly than packaged food warungs
Lack of innovation will stall growth of traditional grocery retailers
CHANNEL DATA: Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bleak performance in 2021 due to continued movement restrictions
MAPCLUB helps to retain consumer loyalty to leader’s brands
Clothing less likely to be compromised amongst non-essentials
PROSPECTS AND OPPORTUNITIES
Indonesia expected to be an attractive market for imported brands
Physical outlets threatened by the shift to digital and pop-up stores
Creative alternatives to reach out to consumers during the pandemic will likely stick
CHANNEL DATA: Table 100 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 101 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 102 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 103 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 104 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 105 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 106 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 107 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in purchasing power severely impacts electronics and appliance specialist retailers
Leading player retains its position thanks in part to government policies
Store network expansion key strategy to provide accessibility to consumers
PROSPECTS AND OPPORTUNITIES
Recovery of purchasing power will determine performance of stores
Pricing strategies will be an increasingly important focus for players
New products featured in store will help to encourage patronage
CHANNEL DATA: Table 108 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 109 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 110 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 111 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 112 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 113 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 114 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 115 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supplements and vitamins the only survivors
Kimia Farma Apotek continues to lead due to outlets located in the suburbs
Value-added services provided during pandemic months
PROSPECTS AND OPPORTUNITIES
Government focus on key industries offers hope for health and beauty retailers
Chemists/pharmacies to drive growth
Younger consumers to play key role in driving growth
CHANNEL DATA: Table 116 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 117 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 118 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 119 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 120 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 121 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 122 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 123 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 124 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 125 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 126 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 127 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining purchasing power affects home and garden specialist retailers
Remote working boosts sales through home improvement and garden stores
Leading player continues to attract consumers
PROSPECTS AND OPPORTUNITIES
High value sales from middle to high income expected to boost recovery
IKEA expected to expand store network
Intensified challenges coming from e-commerce
CHANNEL DATA: Table 128 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 129 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 130 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 131 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 132 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 133 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 134 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 135 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 136 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 137 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 138 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 139 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores hit hard by the COVID-19 crisis
All-inclusive promotions help to attract some sales
Pivot to e-commerce will continue to shrink the market
PROSPECTS AND OPPORTUNITIES
Easing of regulations will increase traffic but not likely to make up for losses
Contraction in outlet numbers
Increased collaboration expected with third party e-commerce players
CHANNEL DATA: Table 140 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 141 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 142 Department Stores GBO Company Shares: % Value 2017-2021; Table 143 Department Stores GBN Brand Shares: % Value 2018-2021; Table 144 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 145 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 146 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 147 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mass market positioning and locations outside shopping centres help to ensure survival
Japanese aesthetic supports leader’s sales
Attractive to the younger crowd
PROSPECTS AND OPPORTUNITIES
Gradual recovery ahead
Country of origin will play a defining role in sales growth
Partnerships with online platforms and ongoing store network expansion
CHANNEL DATA: Table 148 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 149 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 150 Variety Stores GBO Company Shares: % Value 2017-2021; Table 151 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 152 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 153 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 154 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 155 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN INDONESIA
2021 DEVELOPMENTS
DIRECT SELLING IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling growth slows in 2021
E-commerce products continue to challenge direct selling
Economic challenges boost sales agent networks
PROSPECTS AND OPPORTUNITIES
Direct selling will struggle in the forecast period
Premium positioning expected to be reinforced for direct sellers
Population growth and added value provide strong base for growth
CHANNEL DATA: Table 156 Direct Selling by Category: Value 2016-2021; Table 157 Direct Selling by Category: % Value Growth 2016-2021; Table 158 Direct Selling GBO Company Shares: % Value 2017-2021; Table 159 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 160 Direct Selling Forecasts by Category: Value 2021-2026; Table 161 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Non-essential nature of homeshopping products undermines channel’s performance
Homeshopping leader exploring online channels
Limited lifestyle and cultural ties make homeshopping quickly outdated
PROSPECTS AND OPPORTUNITIES
Homeshopping on a downward trajectory and unlikely to change
Recovery of purchasing power important
MNC Shop set to remain channel leader
CHANNEL DATA: Table 162 Homeshopping by Category: Value 2016-2021; Table 163 Homeshopping by Category: % Value Growth 2016-2021; Table 164 Homeshopping GBO Company Shares: % Value 2017-2021; Table 165 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 166 Homeshopping Forecasts by Category: Value 2021-2026; Table 167 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN INDONESIA
2021 DEVELOPMENTS
E-COMMERCE (GOODS) IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to balloon in sales
Aggressive competition in the e-commerce space
Marketplaces dominate e-commerce, with Korean trend playing a growing role in marketing
PROSPECTS AND OPPORTUNITIES
Expansion of e-commerce beyond Java
Continued digital improvements key to remaining competitive
Strong investment from global names expected to further boost growth
CHANNEL DATA: Table 168 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 169 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 170 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 171 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 172 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 173 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile phone penetration is high in Indonesia
Mobile payments have developed greatly
Cyber risk is high, and regulations are still limited
PROSPECTS AND OPPORTUNITIES
Strengthening penetration of mobile use amongst teenagers will secure growth in future
Growth of MSMEs drives mobile e-commerce
Increasing use of mobile payment technology set to benefit mobile e-commerce
CHANNEL DATA: Table 174 Mobile E-Commerce (Goods): Value 2016-2021; Table 175 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 176 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 177 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surge in food and drink e-commerce sales
Logistics for food and drink e-commerce leave much room for improvement
Social commerce (s-commerce) gains relevance during pandemic
PROSPECTS AND OPPORTUNITIES
Continued gradual improvement of food and beverage e-commerce sales
More investment in e-commerce may address issues of shelf life for perishable items
Potential for greater variety of food and beverages through e-commerce in future
CHANNEL DATA: Table 178 Food and Drink E-Commerce: Value 2016-2021; Table 179 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 180 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 181 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026