Retailing in Hungary

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	136 Pages	Euromonitor International	April, 2022	EP17113134

Best Price Guarantee
Price	from $2,100
Length	136 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17113134

Retailing in Hungary

COVID-19 and the resultant immediate adjustments to retailers’ daily operations remained the key driver of most changes in retailing in Hungary at the end of the review period. In 2020, retailers learned how to adapt quickly to sudden changes, such as new regulations on opening hours, lockdowns, and inventory management during stockpiling and panic-buying. These skills came in very useful for navigating their businesses through the further waves of the pandemic in 2021. Although customers felt m...

Euromonitor International's Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Hungary
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN HUNGARY
EXECUTIVE SUMMARY
Retailing in 2021: COVID-19 still determines all aspects of retailing
E-commerce keeps retailers afloat
2021 sees improved consumer sentiment and better household financial position, driving a rebound
What next for retailing? – Uncertainties are here to stay
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Black Friday
Christmas
Back-to-school
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Erosion of outlet numbers continues as shopping habits change
Poor foot traffic in urban areas hampers sales
Forecourt retailers become more active – teaming up with grocery retail brands
PROSPECTS AND OPPORTUNITIES
Convenience stores could move into e-commerce
Franchising likely to be the easiest route to growth
Hungarian Village Program aims to prevent the closure of convenience stores
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters continues to see dynamic value growth and gains share
Aldi and Penny Market move into grocery e-commerce
New outlet openings cover new locations
PROSPECTS AND OPPORTUNITIES
Discounters will remain popular shopping destinations
Share of products from domestic sources to grow
No new entrants in discounters
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets are popular outlets – large sales area remains an advantage
Grocery the focus of the product assortment
Share of products from domestic sources grows
PROSPECTS AND OPPORTUNITIES
Hypermarkets in busy retail environments likely to be better-positioned
Stable competitive landscape with no new entrants expected
Hypermarkets as click-and-collect locations for grocery e-commerce
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets withstands the test of the COVID-19 pandemic
Outlet renovation programme continues
Focus on groceries, and some supermarkets evolve into hubs for grocery e-commerce
PROSPECTS AND OPPORTUNITIES
Supermarkets in smaller towns set to maintain their competitive edge
Discounters is the biggest threat to supermarkets
Limited potential for changes in the competitive landscape
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Many traditional grocery retailers suffer from the increasing competition
Alternative/new locations help drive growth
Changes in foot traffic and shopping habits bring new uncertainties
PROSPECTS AND OPPORTUNITIES
Hungarian Village Program attempts to save grocery retailers in small villages
Tobacco stores look for alternative sales drivers
Cluttered channel, no new significant chains to transform the competitive landscape
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another critical year for apparel and footwear specialist retailers
E-commerce/omnichannel sales keep retailers afloat
Leading chains maintain their positions – no significant changes in the competitive landscape
PROSPECTS AND OPPORTUNITIES
More emphasis on an omnichannel strategy
Store-based sales are at a mature stage, with few new entrants expected
Concerns about environmental issues and fair working conditions reach the Hungarian audience
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continuation of pandemic shifts store-based sales further towards e-commerce
Innovations and pent-up demand drive sales
Number of independent unchained outlets declines
PROSPECTS AND OPPORTUNITIES
E-commerce players becoming more active in store-based retailing
Further shift towards e-commerce
No major changes expected in the competitive landscape
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
The channel is still at the forefront of consumer attention
More chemists/pharmacies offer omnichannel retailing
Stable competitive landscape despite turbulent times
PROSPECTS AND OPPORTUNITIES
Doubts about the future of small chemists/pharmacies remain
Omnichannel sales strategies
Health and wellbeing will remain top priorities and drive sales
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home and garden specialist retailers boosted by government programmes and sudden price increases
Shift towards e-commerce – reaching out to new customer segments
The increasing concentration in home and garden specialist retailers continues
PROSPECTS AND OPPORTUNITIES
Positive sentiment remains for the forecast period
High hopes might be cooled down by hefty price tags and competition
No major entrants expected in home and garden specialist retailers
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
VARIETY STORES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed results for variety stores depending on product focus and location
COVID-19 accelerates the erosion of independent (and some chained) outlets
Euro Family rebrands as Ecofamily
PROSPECTS AND OPPORTUNITIES
Further decline in outlet numbers in lower-traffic locations
Differences between outlets and brands will remain
No new major retail brands expected in variety stores
CHANNEL DATA: Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Variety Stores GBO Company Shares: % Value 2017-2021; Table 156 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 157 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Transactions via e-mail and online platforms
Noticeable interest in health, hygiene and wellbeing products during turbulent times
New waves of the COVID-19 pandemic continue to limit group meetings
PROSPECTS AND OPPORTUNITIES
Online channels set to drive direct selling transactions
Beauty and personal care and health and wellness will keep driving direct selling
No new entrants to shake up the current competitive landscape in the short term
CHANNEL DATA: Table 161 Direct Selling by Category: Value 2016-2021; Table 162 Direct Selling by Category: % Value Growth 2016-2021; Table 163 Direct Selling GBO Company Shares: % Value 2017-2021; Table 164 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 165 Direct Selling Forecasts by Category: Value 2021-2026; Table 166 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping keeps losing relevance in the face of e-commerce
Cold calls and TV shopping are still used to try and reach new customers
Scepticism of homeshopping remains
PROSPECTS AND OPPORTUNITIES
Further erosion of homeshopping sales due to the rise of e-commerce
Catalogues will remain – but with a lower level of circulation
No new entrants expected
CHANNEL DATA: Table 167 Homeshopping by Category: Value 2016-2021; Table 168 Homeshopping by Category: % Value Growth 2016-2021; Table 169 Homeshopping GBO Company Shares: % Value 2017-2021; Table 170 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 171 Homeshopping Forecasts by Category: Value 2021-2026; Table 172 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending sees growth, but remains under pressure
Further cut in the number of machines, but the only way is up
Further improvements in quality/service
PROSPECTS AND OPPORTUNITIES
Vending sales expected to rapidly return to the pre-pandemic level
Status quo in the competitive landscape
Replacing single-use plastic cups with recyclable paper cups
CHANNEL DATA: Table 173 Vending by Category: Value 2016-2021; Table 174 Vending by Category: % Value Growth 2016-2021; Table 175 Vending GBO Company Shares: % Value 2017-2021; Table 176 Vending GBN Brand Shares: % Value 2018-2021; Table 177 Vending Forecasts by Category: Value 2021-2026; Table 178 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another record year for e-commerce
E-commerce manages to save store-based retailers
New customs clearance process makes non-EU cross-border purchases more expensive
PROSPECTS AND OPPORTUNITIES
COVID-19 pandemic has transformed the way in which people shop
Constant flow of new entrants to e-commerce
Multichannel approach to attract the widest range of consumers and meet all needs
CHANNEL DATA: Table 179 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 180 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 181 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 182 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 183 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 184 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
High smartphone penetration and more regular interaction drive mobile sales during the pandemic
Mobile wallets act as a catalyst to boost mobile e-commerce, but there is room to improve
Smartphones remain the leading devices when it comes to mobile e-commerce
PROSPECTS AND OPPORTUNITIES
The importance of smartphones and mobile e-commerce set to grow further
Smart and innovative solutions from payments and consumer foodservice to move into goods e-commerce
Rich data for retailers – active users are needed
CHANNEL DATA: Table 185 Mobile E-Commerce (Goods): Value 2016-2021; Table 186 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 187 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 188 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce increases significantly during the COVID-19 pandemic
New entrants in terms of both retailers and distributors/logistics operators
Kifli.hu launches new subscription-based programme with special benefits for loyal customers
PROSPECTS AND OPPORTUNITIES
Online superstores to be created by specialised distribution and logistics players
Operators widen their geographic coverage, but Budapest and its catchment will remain the focus
The loyalty of grocery shoppers gains importance as they are amongst the most valuable customers
CHANNEL DATA: Table 189 Food and Drink E-Commerce: Value 2016-2021; Table 190 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 191 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026