Retailing in Hong Kong, China

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	145 Pages	Euromonitor International	March, 2022	EP17057800

Best Price Guarantee
Price	from $2,100
Length	145 Pages
Publisher	Euromonitor International
Published Date	March, 2022
SKU	EP17057800

Retailing in Hong Kong, China

After a whole year of the COVID-19 pandemic in 2020, the overall pandemic situation continued over the first half of 2021. The fourth wave of the pandemic led to the immediate suspension of schools, and businesses once again allowed employees to work from home over the period, hence reducing overall foot traffic in the city before and after the Lunar New Year Holidays and negatively impacting the performance of retailing in Hong Kong.

Euromonitor International's Retailing in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Hong Kong, China
Euromonitor International
March 2022
List Of Contents And Tables
RETAILING IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce and delivery platforms help businesses to shift from offline to online
Direct from origin products gain traction during the travel lockdown period
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 27 Retailing GBO Company Shares: % Value 2017-2021; Table 28 Retailing GBN Brand Shares: % Value 2018-2021; Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The continuing COVID-19 pandemic favours the expansion of convenience stores
Customer rewards mobile applications encourage consumers to spend
“Direct from Japan” continues to gain popularity during the travel lockdown
PROSPECTS AND OPPORTUNITIES
The potential resumption of travel and competition from other grocery retailers could constrain future growth
Intensified competition is expected to further weaken the competitive position of VanGo
Massive offline networks continue to keep convenience stores away from e-commerce
CHANNEL DATA: Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets declines after Hong Kong gets more used to the COVID-19 pandemic
Dairy Farm’s rebranding and private label line as part of the new strategic focus
Rebranding of CR Vanguard Supermarket indicates the success of U select
PROSPECTS AND OPPORTUNITIES
Further transformation of the supermarkets retailing model is expected
New entries are a threat to supermarkets
The Northern Metropolis expansion opens new opportunities to supermarkets in the long run
CHANNEL DATA: Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 82 Supermarkets GBO Company Shares: % Value 2017-2021; Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online promotion continues to grow despite the sluggish development of e-commerce
Travel restrictions and COVID-19 lockdown measures continue to benefit traditional grocery retailers in residential areas
Higher demand for quality baked goods leads to the rise of premium bakery brands
PROSPECTS AND OPPORTUNITIES
Potential recovery of tourist flows expected to benefit stores in commercial areas
The rapid growth of e-commerce channels to constrain the increase in offline sales
Growing demand for “direct from origin” and premium products threaten traditional grocery retailers
CHANNEL DATA: Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online plus offline (O+O) to respond to the demand for experiential retailing
Pop-up stores an effective channel to promote sustainable fashion
Restructuring to reduce the reliance on in-store retailing to better face uncertainty brought about by the pandemic
PROSPECTS AND OPPORTUNITIES
The fifth wave of COVID-19 further accelerates the online transformation of specialist retailers
Physical stand-alone store (on-street) will transform into experiential hubs
The launch of EESE will further strengthen I.T.’s position in Hong Kong
CHANNEL DATA: Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The stabilised pandemic situation lights up the recovery of electronics and appliance retailers
The membership reward programme of MoneyBack brings competitive advantage to Fortress
Increasing demand for affordable products accelerates the expansion of ecHome
PROSPECTS AND OPPORTUNITIES
The outbreak of the fifth pandemic wave will maintain demand for affordable goods
ecHome expected to grow further over the forecast period
Tourists will remain important to electronics and appliance specialist retailers in the future
CHANNEL DATA: Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The stabilised COVID-19 situation in Hong Kong shows signs of recovery
Reliance on Chinese medicine drives the recovery of health specialist retailers
Beauty specialist retailers remains vulnerable due to the home living trend
PROSPECTS AND OPPORTUNITIES
Health and beauty specialist retailers face challenge caused by the fifth wave of pandemic
Rapid growth of e-commerce continues to threaten the survival of offline retailers
Health specialist retailers expected to show strong resilience against future uncertainties
CHANNEL DATA: Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home and garden specialist retailers starts to recover after the fourth wave of COVID-19
Local home improvement brand introduces customised bathroom solutions with affordable prices
IKEA stays connected with customers through mobile trucks and pop-up stores
PROSPECTS AND OPPORTUNITIES
Fifth wave of COVID-19 expected to delay recovery once again
Resumption of travel could draw local consumer spending away from home improvements and furnishing
Customisation and multifunctionality will be two key product trends leading future growth
CHANNEL DATA: Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Domestic consumption supports the sales of department stores
Seasonal sales lose popularity along with the absence of tourist spending
Department stores strengthen digital capabilities during the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Threat from e-commerce players and shopping centres remains before the border reopens
Customer loyalty key for future sustainable growth
AEON Group rides the “Direct from Japan” trend and speeds up its expansion plan
CHANNEL DATA: Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 138 Department Stores GBO Company Shares: % Value 2017-2021; Table 139 Department Stores GBN Brand Shares: % Value 2018-2021; Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homewares and lifestyle products are the big winners in 2021
MUJI expands its product assortment in ready meals in response to the new environment in Hong Kong
Japan Home Centre’s successful collaboration helps retain its lead in 2021
PROSPECTS AND OPPORTUNITIES
Japanese product assortment will continue to grow, with friendly designs for small living spaces
Don Don Donki expands its collaboration with local partners alongside its expansion plans
Importance of overseas grocery product assortment in variety stores expected to grow
CHANNEL DATA: Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 146 Variety Stores GBO Company Shares: % Value 2017-2021; Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adaptation to the “new normal” supports the recovery of direct selling
Healthcare and home care products drive the growth of Amway in 2021
Supply chain disruption and reduction of social interaction hampers Nu Skin’s performance
PROSPECTS AND OPPORTUNITIES
Outbreak of the Omicron variant creates further uncertainty in 2022
Healthcare products expected to remain resilient to market uncertainties
E-commerce will continue to hamper growth in direct selling in the future
CHANNEL DATA: Table 152 Direct Selling by Category: Value 2016-2021; Table 153 Direct Selling by Category: % Value Growth 2016-2021; Table 154 Direct Selling GBO Company Shares: % Value 2017-2021; Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 156 Direct Selling Forecasts by Category: Value 2021-2026; Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing home seclusion has limited impact on homeshopping
No new entries leaves TVB as the major player in this sluggish channel
Players continue to allocate resources to promote homeshopping in Hong Kong
PROSPECTS AND OPPORTUNITIES
The expected growth in e-commerce will continue to constrain growth in homeshopping
Potential recovery of tourist flows unlikely to have a positive impact
Technological innovation needed for future growth opportunities
CHANNEL DATA: Table 158 Homeshopping by Category: Value 2016-2021; Table 159 Homeshopping by Category: % Value Growth 2016-2021; Table 160 Homeshopping Forecasts by Category: Value 2021-2026; Table 161 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The sluggish recovery of foot traffic prevents the recovery of vending
Smart vending machines open up new growth opportunities with enhanced features
estoreshk expands its vending network by offering packaged food to suburban areas
PROSPECTS AND OPPORTUNITIES
A fifth wave of COVID-19 set to delay recovery of tourist flows
Product variety in vending machines expected to expand
New entrants will drive growth
CHANNEL DATA: Table 162 Vending by Category: Value 2016-2021; Table 163 Vending by Category: % Value Growth 2016-2021; Table 164 Vending GBO Company Shares: % Value 2017-2021; Table 165 Vending GBN Brand Shares: % Value 2018-2021; Table 166 Vending Forecasts by Category: Value 2021-2026; Table 167 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Travel restrictions and lockdown measures continue to drive e-commerce growth
E-commerce enrichment strategy helps HKTVmall to retain its leading position
Local digital identity of online retailers helps capture local consumers
PROSPECTS AND OPPORTUNITIES
I.T.’s e-commerce marketplace EESE marks the latest new entry to the market
Shoalter’s business model will push the channel towards fragmentation
Delayed travel recovery will limit the growth momentum for e-commerce
CHANNEL DATA: Table 168 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 169 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 170 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 171 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 172 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 173 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The enforcement of “leave home safe” application pushes up mobile penetration
Digital transformation of traditional retailers motivates consumers to choose mobile e-commerce
HKTVmall Lite introduces in-app mini-games to attract and retain elderly users
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce expected to outgrow e-commerce post-pandemic
Stickiness with social media apps to continue to drive growth in mobile e-commerce
Experiential stores will create synergies with mobile e-commerce
CHANNEL DATA: Table 174 Mobile E-Commerce (Goods): Value 2016-2021; Table 175 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 176 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 177 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Grocery retailers continue to shift their focus towards e-commerce
Collaborations between delivery platforms and grocery retailers
Fresh goods retailers help to grow food and drink e-commerce
PROSPECTS AND OPPORTUNITIES
A fifth wave of the pandemic expected to keep food and drink e-commerce growing
Shoalter’s business model is expected to bring new entrants
Local and fresh products will be the new growth drivers
CHANNEL DATA: Table 178 Food and Drink E-Commerce: Value 2016-2021; Table 179 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 180 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 181 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026