Retailing in Guatemala

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	80 Pages	Euromonitor International	April, 2022	EP17113117

Best Price Guarantee
Price	from $2,100
Length	80 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17113117

Retailing in Guatemala

Restrictions with a corresponding national lockdown were imposed swiftly in March 2020 when the country reported its first COVID-19 death. The Guatemalan government’s measures to curb the spread of the virus were very restrictive until July 2020. Many malls and businesses were closed during this period, and consumers’ mobility contracted to a minimum. #stayathome was a trending topic and consumers started acclimatising to the changes that the pandemic had brought. After July, restrictions gradua...

Euromonitor International's Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Guatemala
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN GUATEMALA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Grocery retailers growing despite pandemic challenges
E-commerce acceleration among retail players
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Bono 14
Mother’s Day
Christmas
Back to School
Payments
Delivery and collections
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 15 Retailing GBO Company Shares: % Value 2017-2021; Table 16 Retailing GBN Brand Shares: % Value 2018-2021; Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
MODERN GROCERY RETAILERS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores and forecourt retailers see healthy sales in 2021 contrary to the low sales of 2020
Discounters benefit from pandemic in 2021, due to consumers’ price sensitivity
Hypermarkets and supermarkets enable e-commerce capabilities to accelerate business growth in 2021
PROSPECTS AND OPPORTUNITIES
Geographical expansion set to boost sales of convenience and forecourt retailers during the forecast period
Guatemalans likely to shop more at discounters during the forecast period, due to lower prices
Supermarkets and hypermarkets set to boost sales growth in the forecast period, thanks to a variety of strategies
CHANNEL DATA: Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021; Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021; Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021; Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026; Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026; Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026; Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional retailers records healthy sales growth in 2021
Competitors launch e-commerce strategies during 2020
Convenience, the winning strategy for traditional grocery retailers during 2020
PROSPECTS AND OPPORTUNITIES
Sales growth set to continue in the forecast period, thanks to expansion and innovation
Competitors likely to diversify services to guarantee consumer interest during the forecast period
Small grocery retailers receive assistance, ensuring sales growth during the forecast period
CHANNEL DATA: Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear specialist retailers struggle in 2020 due to mall closures
Consumers´ adjust behaviour due to the pandemic, increasing sales during 2021
Return to pre-pandemic lifestyles benefit apparel and footwear specialist retailers in 2021
PROSPECTS AND OPPORTUNITIES
Urbanisation and young population set to accelerate sales growth during the forecast period
Social media sales likely to gather momentum during the forecast period
Thrift shops expected to compete with apparel and footwear specialist retailers in the forecast period
CHANNEL DATA: Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and beauty specialist retailers profit in 2021 as consumers return to old habits
Sales at beauty specialist retailers and optical goods stores increase in 2021
Retailers directly related to medicine, vitamins and supplements profit in 2020
PROSPECTS AND OPPORTUNITIES
Consumers likely to focus less on health during the forecast period, slowing sales growth
Vitamins and dietary supplements to remain important during the forecast period
Home shopping to remain important during the forecast period
CHANNEL DATA: Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department store sales rebound in 2021 due to consumers shopping again, while Almacenes Siman starts tempting consumers back
Warehouse clubs overcome supply barriers during 2021 resulting in a rise in sales
Dollarcity continues to see sales growth in 2021, attracting consumers across socioeconomic groups
PROSPECTS AND OPPORTUNITIES
Siman launches initiatives to rekindle consumers’ lost love during the forecast period
Dollarcity likely to see aggressive outlet expansion during the forecast period
Warehouse clubs set to record healthy sales during the forecast period thanks to its variety of products
CHANNEL DATA: Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Relaxation of restrictions result in a rise in sales in 2021
Alliance with J&J compensates for sales losses during 2020
AGEVD empowers women to continue developing personally and professionally during 2020
PROSPECTS AND OPPORTUNITIES
Direct selling likely to benefit from social media experience over the forecast period
Partnerships with other players set to boost sales growth during the forecast period
Digital presence set to continue being relevant during the forecast period
CHANNEL DATA: Table 100 Direct Selling by Category: Value 2016-2021; Table 101 Direct Selling by Category: % Value Growth 2016-2021; Table 102 Direct Selling GBO Company Shares: % Value 2017-2021; Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 104 Direct Selling Forecasts by Category: Value 2021-2026; Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce positively affected by COVID-19 as companies invest in infrastructure
Pure e-commerce players benefit from retailers’ lack of investment during the pandemic
Cemaco, the non-grocery specialist, benefits from online presence during the pandemic
PROSPECTS AND OPPORTUNITIES
E-commerce gains loyal following that will lead to more investment in the channel during the forecast period
Domestic e-commerce sales set to rise during the forecast period as consumers’ habits change
Governmental support and innovations in cash purchases are likely to drive demand for e-commerce during the forecast period.
CHANNEL DATA: Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 108 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 109 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
High mobile phone penetration boosts sales growth in 2021
Social media further supports mobile e-commerce sales during the pandemic
Third party suppliers boost mobile e-commerce sales
PROSPECTS AND OPPORTUNITIES
Uptake of mobile e-commerce likely to rise during the forecast period, due to rising smartphone penetration
Social media likely to support mobile e-commerce sales during the forecast period
Younger generations set to boost sales during the forecast period, as they are more tech savvy
CHANNEL DATA: Table 110 Mobile E-Commerce (Goods): Value 2016-2021; Table 111 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 112 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 113 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026