Retailing in Germany

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	151 Pages	Euromonitor International	May, 2022	EP17190097

Best Price Guarantee
Price	from $2,100
Length	151 Pages
Publisher	Euromonitor International
Published Date	May, 2022
SKU	EP17190097

Retailing in Germany

In 2021, retailing in Germany recorded further positive current value growth, despite already posting the highest growth in more than two decades in 2020, as some purchases were brought forward into the first year of the pandemic. Similar to the previous year, in 2021 the performance of retailing was highly influenced by the ongoing COVID-19 pandemic, resulting in significant variations in consumer behaviour throughout the year, depending on the severity of the virus and government-imposed restr...

Euromonitor International's Retailing in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Germany
Euromonitor International
May 2022
List Of Contents And Tables
RETAILING IN GERMANY
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Pandemic-induced e-commerce surge continues
Variety stores an outlier amidst sluggish recovery for store-based retailers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Summer sales
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains strong in residential areas, less so in transit hubs
Expansion strategies shift away from downtown urban locations
Forecourt retailers enjoys a slow return to normality
PROSPECTS AND OPPORTUNITIES
High expectations for retail in German transit hubs
Convenience stores leads the push to digitise retailing in Germany
Rewe’s forecourt retail strategy boosted by takeover of wholesaler Lekkerland
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of discounters decline slightly, albeit remaining above 2019 levels
Discounters loses share to supermarkets during the pandemic
Online share remains limited in discounters
PROSPECTS AND OPPORTUNITIES
Discounters set to streamline their selections and simplify stores in the future
Lidl on the path to catch Aldi Group for greatest share of discounters
Price sensitivity is likely to renew interest in the discounters model
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another year of strong sales for hypermarkets in 2021 despite slight decrease
REAL store conversions continue to reshape the competitive landscape
Online sales continue to surge in 2021
PROSPECTS AND OPPORTUNITIES
Access to a car and suburban locations will favour hypermarkets
Increased omnichannel presence a boost for leading hypermarket brands
Limited store growth expected in the forecast period
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets continues to benefit in the pandemic era
Continued growth in private label and organic products
Delivery start-ups help propel supermarkets into new digital channels
PROSPECTS AND OPPORTUNITIES
Sustainability efforts resonate with a new generation of shoppers
Continued investment in premium shopping experiences for differentiation
A more diverse range of fresh food delivery players will boost sales
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailers remains stable, with diverging sub-trends
Healthfood stores enhance their lead due to growing health and wellness trend
Location and restrictions continue to determine performance in 2021
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers will see stable development in the years ahead
Bakeries to see a gradual normalisation of demand
Broader health trend will fuel diverging trends within traditional grocery retailers
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear specialist retailers returns to value growth in 2021
Multilabel retailers outperform monolabel retailers
H&M sees its lead weaken
PROSPECTS AND OPPORTUNITIES
Amidst sluggish recovery, total sales area expected to continuously decline
Lifestyle component to increase in importance
Experiential and complementary component within fashion
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Some degree of recovery for value sales in 2021
Omnichannel strategies begin to become a reality
Media Markt, Saturn and Expert benefit from recovery and easing of regulations
PROSPECTS AND OPPORTUNITIES
Fewer stores in an omnichannel world
Repurposing of physical stores on the horizon
Useability over possession – shift in consumers’ attitude seen as an opportunity
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Concerns for health, hygiene and safety continue to support growth
Optical goods stores benefit from return to stores and continued time spent at home
Online pharmacies thrive, eroding sales of store-based pharmacies and drugstores
PROSPECTS AND OPPORTUNITIES
Declining sales on the horizon for health and beauty specialist retailers
Vitamins and dietary supplements specialist retailers to see strong growth
COVID-19 and government reforms to accelerate struggles of pharmacies
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of home and garden specialist retailers decline in 2021
IKEA continues to lead, and manages to strengthen its value share
Trimming of outlet numbers as a survival strategy
PROSPECTS AND OPPORTUNITIES
Following projected recovery in 2022, sales to stabilise and stagnate
Leading players set to continue to invest in omnichannel strategies
Home working and a buoyant housing market could help support growth
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
No return to glory: department stores only sees limited recovery amidst reopening
New company strategy Galeria 2.0 launched in an attempt to revitalise the channel
Luxury stores use the pandemic to accelerate modernisation efforts
PROSPECTS AND OPPORTUNITIES
The development of department stores depends on the success of Galeria 2.0
Structural changes in store-based retailing weaken prospects for Galeria 2.0
Luxury department stores poised to continue to benefit from their unique selling point
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rapid expansion returns, as variety stores shakes off pandemic impact
Action remains the driving force behind the channel’s upwards trend
Variety stores evolve, offering a growing range of grocery products
PROSPECTS AND OPPORTUNITIES
Variety stores to become a growing force in store-based retailing
Rapid e-commerce growth set to accelerate rise of online competition
Growing consumer concerns over sustainability will require ability to adapt
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores GBO Company Shares: % Value 2017-2021; Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling builds on pandemic-induced surge in sales in 2021
Vorwerk sees record sales amidst an ongoing increase in demand
Mary Kay surges ahead due to digital capabilities
PROSPECTS AND OPPORTUNITIES
Direct selling to maintain a stronger position on the back of the pandemic
The lines between direct selling and e-commerce set to become increasingly blurred
Competition will be driven by digital innovations and capabilities
CHANNEL DATA: Table 169 Direct Selling by Category: Value 2016-2021; Table 170 Direct Selling by Category: % Value Growth 2016-2021; Table 171 Direct Selling GBO Company Shares: % Value 2017-2021; Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 173 Direct Selling Forecasts by Category: Value 2021-2026; Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping is an alternative channel amidst the ongoing pandemic
Food and drink homeshopping remains key pillar
Loyal beauty and fashion customers also remain important
PROSPECTS AND OPPORTUNITIES
Homeshopping to see a continued decline in the post-pandemic period
Core customers will continue to focus on fashion and food and drink
Ongoing digital transformation to further erode homeshopping sales
CHANNEL DATA: Table 175 Homeshopping by Category: Value 2016-2021; Table 176 Homeshopping by Category: % Value Growth 2016-2021; Table 177 Homeshopping GBO Company Shares: % Value 2017-2021; Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 179 Homeshopping Forecasts by Category: Value 2021-2026; Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending remains on a downwards trend with ongoing decline of tobacco vending
New concepts in non-tobacco vending provide growth potential
Pandemic amplifies the negative trend for tobacco vending sales
PROSPECTS AND OPPORTUNITIES
Outlook remains bleak, with decline in tobacco vending expected to continue
Vending poised to be one of the emerging alternative retail channels
Digitalisation in vending offers potential in non-tobacco vending
CHANNEL DATA: Table 181 Vending by Category: Value 2016-2021; Table 182 Vending by Category: % Value Growth 2016-2021; Table 183 Vending GBO Company Shares: % Value 2017-2021; Table 184 Vending GBN Brand Shares: % Value 2018-2021; Table 185 Vending Forecasts by Category: Value 2021-2026; Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce maintains strong growth, with movement towards omnichannel future
Amazon’s rise continues as platforms benefit the most from the shift online
Online pharmacies gain significant ground
PROSPECTS AND OPPORTUNITIES
Growth will continue well into the forecast period amidst pandemic-induced shifts
Rise of direct-to-consumer could turn consumers’ focus away from platforms
E-commerce growth increasingly becomes subject of public debate in Germany
CHANNEL DATA: Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers increasingly see e-commerce as “mobile first”
Social commerce gains traction amidst pandemic-induced e-commerce surge
Live shopping emerges as an innovative mobile shopping experience
PROSPECTS AND OPPORTUNITIES
Online shopping will see an ongoing shift towards mobile
Shopping function with social media provides high growth potential
Influence of gen Z will fuel mobile e-commerce growth amongst the wider population
CHANNEL DATA: Table 193 Mobile E-Commerce (Goods): Value 2016-2021; Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in food and drink e-commerce continues in 2021
Impulse grocery delivery start-ups shake up the competitive landscape
Traditional retailers and services pivot to incorporate more e-commerce offerings
PROSPECTS AND OPPORTUNITIES
Work flexibility and growing digitalisation expected to maintain opportunities
Mergers and acquisitions activity likely in the years ahead
E-commerce strategies likely to impact in-store options
CHANNEL DATA: Table 197 Food and Drink E-Commerce: Value 2016-2021; Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026