Retailing in Estonia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	87 Pages	Euromonitor International	April, 2022	EP17138363

Best Price Guarantee
Price	from $2,100
Length	87 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17138363

Retailing in Estonia

Broadly speaking, the country’s economy emerged from the pandemic in a far better condition than anticipated. Most consumers have not experienced significant financial problems and the country’s GDP rebounded quickly in 2021. The ongoing restrictions on in-store numbers, social gatherings, social distancing in work and education in the first half of the year continued to put pressure on non-grocery specialist retailers, but private consumption has been resilient to the economic effects of the pa...

Euromonitor International's Retailing in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Estonia
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN ESTONIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Convenience, sustainability helping shape retail models
Discounters finally set to arrive in Estonia
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Midsummer Festival
Payments
Delivery and collections
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 15 Retailing GBO Company Shares: % Value 2017-2021; Table 16 Retailing GBN Brand Shares: % Value 2018-2021; Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
MODERN GROCERY RETAILERS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reluctance to go in-store, restrictions on occupancy slows sales growth of modern grocery
Consumers return to hypermarkets as fear of the virus subsides
Marked uptick in retain innovation driven by pandemic
PROSPECTS AND OPPORTUNITIES
Quick recovery, and convenience trends will strengthen over the forecast period
Arrival of Lidl to make huge splash, as domestic players race to develop resistance strategies
Strong Estonian tradition of innovation will continue adding value to channel
CHANNEL DATA: Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021; Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021; Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021; Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026; Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026; Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026; Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions benefits sales
Premium position of many retailers helps recover value sales
Consumers are slow to resume travel, negatively affecting alcohol specialists as Finnish tourists remain absent
PROSPECTS AND OPPORTUNITIES
Traditional outlets still need to add value to manage challenge of modern grocery channel
Alcohol strength will rebuild footfall, concentrate competitive environment
Sustainability, dietary health, provenance all potential marketing points
CHANNEL DATA: Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As fears around the virus subside, customers return to stores
As social conditions return to normal, need for apparel and footwear grows
A coherent digital strategy becomes indispensable
PROSPECTS AND OPPORTUNITIES
Pureplay e-commerce will threaten growth
Consumer views on fast fashion set to see significant shift
Adding value through in-store experience
CHANNEL DATA: Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales recover as virus fades
Higher incidence of seasonal flu boosts sales
Optical goods stores see a recovery in sales
PROSPECTS AND OPPORTUNITIES
As social conditions return to normal, demand for health and beauty products is set to grow
Opportunity for chemists/pharmacies as consumer health awareness sharpens
Regulatory changes will reform channel
CHANNEL DATA: Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores under rising competitive threat from other sales channels
Work-from-home weakens demand for department store offer
Digital weakness exposed by crisis
PROSPECTS AND OPPORTUNITIES
Department stores can benefit from sleeker model going forward
Variety stores meeting wide variety of needs, but face challenges
Challenges from online, but new models may offer opportunities
CHANNEL DATA: Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of pandemic restrictions makes sales model easier to operate
Health concerns in Estonia buoy consumer health specialists
Pandemic strengthens digital use
PROSPECTS AND OPPORTUNITIES
Consumers open to face-to-face post pandemic
Turning product representatives into influencers
Room for new product types in the direct selling channel
CHANNEL DATA: Table 100 Direct Selling by Category: Value 2016-2021; Table 101 Direct Selling by Category: % Value Growth 2016-2021; Table 102 Direct Selling GBO Company Shares: % Value 2017-2021; Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 104 Direct Selling Forecasts by Category: Value 2021-2026; Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Appreciating the convenience, consumers continue to rely on e-commerce
Acceleration supported by Estonia’s digital infrastructure, local players emerge strongly
Grocery coverage grows thanks to crisis, still room for improvement
PROSPECTS AND OPPORTUNITIES
Strong local industry will see growth, but foreign threats emerging
Rush back to stores post-pandemic and experiential improvements may slow e-commerce in short term
Strong opportunities in retail innovation
CHANNEL DATA: Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 108 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 109 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 110 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 111 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic helps support explosive growth trends
Strong digital infrastructure and high levels of trust support switch
As mobile e-commerce is more widely used, leading retailers invest in improving mobile apps
PROSPECTS AND OPPORTUNITIES
Push to mobile payments will boost channel
Convenience of model key to building regular use patterns
Digital natives must be short term target
CHANNEL DATA: Table 112 Mobile E-Commerce (Goods): Value 2016-2021; Table 113 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 114 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 115 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026