Retailing in Costa Rica

Retailing in Costa Rica

The initial impact of the pandemic that was characterised by uncertainty, and pushed consumers to stay at home and buy in bulk, is fading. Consumers are more aware of the safety measures needed to avoid COVID-19 contagion, and even though complete vaccination of the population is far from achieved, consumers are once more going out and returning to pre-pandemic shopping, although many continue to wear a mask and maintain hand disinfection routines. However, economic uncertainty is being fuelled...

Euromonitor International's Retailing in Costa Rica report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retailing in Costa Rica
Euromonitor International
April 2022
List Of Contents And Tables
RETAILING IN COSTA RICA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Omnichannel presence is here to stay
Economic problems push private label growth
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas
Mother´s Day
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 15 Retailing GBO Company Shares: % Value 2017-2021
Table 16 Retailing GBN Brand Shares: % Value 2018-2021
Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adaptability key for modern retailers in 2021
Local, neighbourhood positioning increasing advantage as consumers move less
Creativity and consumer targeting is beginning to be differentiator in new outlets
PROSPECTS AND OPPORTUNITIES
Modern grocery retailers investing in online
Hyperlocal delivery services are expected to continue being valuable partners for modern grocery retailers
Increased competition is expected from dark markets, delivery apps
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
WhatsApp, social media offer help offset sharper dip
Traditional retailers benefit from community position, but consumer base suffering from economic impact of pandemic
Small traditional grocers face competition from dark markets
PROSPECTS AND OPPORTUNITIES
Buyers’ groups may be solution to shrinking competitiveness
Traditional grocers set to adapt to digital shift post-pandemic
Price sensitivity may drive consumers back to traditional outlets
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
International presence grows in the country
Pandemic boosts omnichannel, with new generation of small businesses getting foot on ladder of e-commerce
Apparel and footwear retailers face growing competition from second hand
PROSPECTS AND OPPORTUNITIES
Youth, informal dressing trends set to lift sportswear demand
Aggressive international brands squeezing out locals, helped by digital advantages
Scope for development of premium brands over the forecast period
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and beauty trends become more intertwined in 2021
Changing consumer habits and a reopened economy lift eyewear specialists
Pharmacies shift online and strengthen alliances
PROSPECTS AND OPPORTUNITIES
Online growth set to continue, slowing outlet expansion
Innovation required as health and beauty private label flourishes
Health and wellness still priority, offering potential to retailers
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition emerges from clearance stores
Department stores, mass merchants, and warehouse clubs continue to improve their online presence
Success of third party delivery attracts even large mixed retailers
PROSPECTS AND OPPORTUNITIES
Mixed retailers will continue to adapt online
Consumer return, but more required in physical stores
Mass merchandisers face rocky future
CHANNEL DATA
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beauty and personal care is on the track to recovery
Consumer health maintains high interest
Recruitment eases as lower income households need to supplement income
PROSPECTS AND OPPORTUNITIES
Direct selling to see recovery, but evolution is required
Direct selling companies increasingly rely on digital hybrids
Influencer culture and social media can benefit producers and representatives
CHANNEL DATA
Table 100 Direct Selling by Category: Value 2016-2021
Table 101 Direct Selling by Category: % Value Growth 2016-2021
Table 102 Direct Selling GBO Company Shares: % Value 2017-2021
Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 104 Direct Selling Forecasts by Category: Value 2021-2026
Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce goes from strength to strength in 2021
Retailers think on their feet to get into e-commerce
Big box stores roll out click and collect, and up their sales
PROSPECTS AND OPPORTUNITIES
E-commerce is expected to see high growth
Local players set to broaden e-commerce footprint
Taxes will weaken cross-border e-commerce
CHANNEL DATA
Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 108 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 109 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce as platforms evolve for mobiles
Mobile ads push for mobile e-commerce growth
Credit card closures hurt mobile sales in 2021
PROSPECTS AND OPPORTUNITIES
Growth of in-app purchases is expected to grow
Increased mobile use will encourage mobile sales
Distrust is diminishing
CHANNEL DATA
Table 110 Mobile E-Commerce (Goods): Value 2016-2021
Table 111 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 112 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 113 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

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