Retailing in Colombia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	143 Pages	Euromonitor International	February, 2022	EP16981113

Best Price Guarantee
Price	from $2,100
Length	143 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16981113

Retailing in Colombia

The first months of 2021 saw the gradual reopening for retail stores, but a stay-at-home order remained in effect, while there were also capacity restrictions in place for retail outlets. In May all restrictions were lifted, and retail outlets were able to conduct business almost as normal. The COVID-19 pandemic has been an opportunity for change in retailing, changes that would have otherwise been made gradually.

Euromonitor International's Retailing in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Colombia
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN COLOMBIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
2021 key trends
Focus on technology and experience
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Days Without VAT
Shopping Season Name
Payments
Delivery and collection
Click and Collect, a service that more and more retailers implement
The development of e-commerce poses challenges
Development of dark stores
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 forced convenience stores to shift focus of offer
Offering a wider array of services, such as home delivery, convenience stores gain at the expense of traditional grocery retailers
Operators respond to dramatically changed market conditions
PROSPECTS AND OPPORTUNITIES
Convenience stores face challenge of differentiation
Éxito initiatives suggest potential ways forward
Primax anticipates continued expansion in forecourt retailers
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters resonates with demand trends during the COVID-19 pandemic
Having adopted a vast expansion strategy, Koba Colombia’s D1 remains the leading player in the discounters channel in 2021
Pandemic motivates discounters to offer cashless payment options and last mile delivery services
PROSPECTS AND OPPORTUNITIES
Further development of the private label segment
Commitment to communication paying off
Hard discounters to continue aggressive expansion
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters pose a serious threat to hypermarkets who seek to differentiate by offering a more experiential shopping experience and additional services
Crisis bolsters competition from rival channels
Hypermarket La 14 goes out of business while Jumbo merges with Easy
PROSPECTS AND OPPORTUNITIES
Serious constraints on growth
Growing focus on the consumer experience
Loyalty programmes to support improved access to banking
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets negatively affected by growth of discounters channel
Olímpica from Supertiendas & Droguerías Olímpica retains lead while Grupo Éxito expands through the acquisition of independent supermarkets
Independent supermarkets and regional supermarket chains account for a significant part of the grocery retail landscape
PROSPECTS AND OPPORTUNITIES
Carulla develops smart store concept
Pandemic boosts development of cashless payment options
Enduring demand for delivery services
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailing retains important role in local retailing
Flexibility, a differentiating asset of traditional grocery retailers
Continued development of cashless payment
PROSPECTS AND OPPORTUNITIES
Threat from discounters
Traditional grocery retailers introduce structural changes
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021, a year of recovery for apparel and footwear specialist retailers
Shift from formal wear to comfort wear
Instalment credit, a booming strategy to boost sales
PROSPECTS AND OPPORTUNITIES
Emphasis on supply chain transparency
End of US tariffs for Colombian footwear from 2021
Enhanced role for digital activity and changing role for physical stores
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Remote working enhances role of digital technology in consumers’ daily lives
Manufacturers struggle to meet demand for electronic devices due to microchip shortage
K-tronix maintains lead thanks to its strong expansion
PROSPECTS AND OPPORTUNITIES
The COVID-19 pandemic placed a strong emphasis on health and home, boosting demand for devices such as air filters and small kitchen appliances
New sustainability regulations will shape the industry for the coming years
Online developments expected to endure
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021, a year of recovery for health and beauty specialist retailers
As social conditions return to normal, drugstores and pharmacies in shopping centres and business districts see footfall increase
Specialisation is a source of growth
PROSPECTS AND OPPORTUNITIES
Law project seeks to standardise the sale of doses of prescription drugs
Further expansion of Droguerias y Farmacias Cruz Verde
Continued expansion of modern drugstores and pharmacies
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Remote work and distance learning leads to greater consumer focus on home and garden products
Online expansion despite particular importance of physical stores
Homecenter does not seek further expansion, instead the player focuses on remodelling its stores and strengthening its online operations
PROSPECTS AND OPPORTUNITIES
Ikea set to arrive in the market
Sodimac has strong platform for development
Disensa seeks to establish a network of traditional hardware stores
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Falabella remains the leader in department stores
Online sales growth forces players to improve their logistics operations
Only Stores use of WhatsApp generates considerable publicity
PROSPECTS AND OPPORTUNITIES
Incorporating qualities from other channels
Falabella initiates live streaming
Development of cashless payment to influence demand for store cards
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dollar City and Miniso change the game in variety stores
Miniso meets positive reception form Colombian consumers
Dollar City continues to expand its store network
PROSPECTS AND OPPORTUNITIES
Potential for further development of major brands
Domestic brands working to build presence
Channel suffers from reputation problem
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chained warehouse clubs remains a novel model
PriceSmart partners with Rappi
Working to build loyalty
PROSPECTS AND OPPORTUNITIES
Potential to target budget-conscious consumers
Opportunities for expansion
Discounters’ channel poses challenge
CHANNEL DATA: Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 166 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 167 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 168 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 169 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 170 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 172 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling pressured to adapt their operations to an increasingly digitalised world
Pandemic leads to shift in product offer
Growing focus on digital activity
PROSPECTS AND OPPORTUNITIES
Augmented reality and virtual wallets, two digital tools likely to be increasingly used in direct selling in the forecast period
Beauty and personal care set to be the lever of growth for years to come
Physical stores serve as showrooms
CHANNEL DATA: Table 173 Direct Selling by Category: Value 2016-2021; Table 174 Direct Selling by Category: % Value Growth 2016-2021; Table 175 Direct Selling GBO Company Shares: % Value 2017-2021; Table 176 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 177 Direct Selling Forecasts by Category: Value 2021-2026; Table 178 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce expansion an obstacle to homeshopping exploiting opportunities
Growing competition from informal vendors on social media
Older consumers remain the target audience
PROSPECTS AND OPPORTUNITIES
Long-term challenge as consumer habits change
Poor reputation
Homeshopping players well-placed to transition to e-commerce
CHANNEL DATA: Table 179 Homeshopping by Category: Value 2016-2021; Table 180 Homeshopping by Category: % Value Growth 2016-2021; Table 181 Homeshopping GBO Company Shares: % Value 2017-2021; Table 182 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 183 Homeshopping Forecasts by Category: Value 2021-2026; Table 184 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales through vending machines recover as consumers spend more time outdoors in 2021
While there is room for growth, slower pace of life undermines demand
Novaventa maintains lead
PROSPECTS AND OPPORTUNITIES
Long-term shift to remote working poses a threat to vending
Growing importance of cashless payment
Adapting the product offer
CHANNEL DATA: Table 185 Vending by Category: Value 2016-2021; Table 186 Vending by Category: % Value Growth 2016-2021; Table 187 Vending GBO Company Shares: % Value 2017-2021; Table 188 Vending GBN Brand Shares: % Value 2018-2021; Table 189 Vending Forecasts by Category: Value 2021-2026; Table 190 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 pandemic boosts e-commerce’s dynamism
Surge in demand poses challenges
Online operations become key for all retailers
PROSPECTS AND OPPORTUNITIES
Strong platform for further development
Fintech can help expand the consumer base of online shoppers
Social media is a terrain to further explore
CHANNEL DATA: Table 191 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 192 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 193 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 194 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 195 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 196 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Last mile apps key to growth
Retailers focus on development of apps
Social networks provide sales opportunities
PROSPECTS AND OPPORTUNITIES
Growing role for mobile e-commerce
Producers getting closer to consumers
Some challenges around security
CHANNEL DATA: Table 197 Mobile E-Commerce (Goods): Value 2016-2021; Table 198 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 199 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 200 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce continues to experience dynamic growth during 2021
Last mile operators play key role in channel development
E-commerce provides opportunities for smaller players
PROSPECTS AND OPPORTUNITIES
COVID-19 pandemic strengthens platform for growth
Producers expected to establish own food and drink e-commerce operations
Labour relations could be an issue
CHANNEL DATA: Table 201 Food and Drink E-Commerce: Value 2016-2021; Table 202 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 203 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 204 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026