Retailing in Chile

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	133 Pages	Euromonitor International	February, 2022	EP16981094

Best Price Guarantee
Price	from $2,100
Length	133 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16981094

Retailing in Chile

2020 was a difficult year for retailing, marked by the limitations of movement brought about by the onset of COVID-19 and the government establishing the Plan Paso a Paso that contemplated and enforced long and strict quarantines for most of the country. This resulted in significant value declines for the overall industry and the switch of many sales to the e-commerce channel. However, 2021 showed an important recovery in terms of sales, with overall current value not only fully recovering to pr...

Euromonitor International's Retailing in Chile report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Chile
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN CHILE
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce remains strong contender for transaction finalisation and omnichannel strategies
Innovation a key element in the relationship between retailers and consumers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year
Back to School
Independence Day
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 27 Retailing GBO Company Shares: % Value 2017-2021; Table 28 Retailing GBN Brand Shares: % Value 2018-2021; Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing competition in a phygital market
OXXO to acquire its main competitor OK Market
Forecourt retailers launch standalone convenience stores
PROSPECTS AND OPPORTUNITIES
Getting closer to consumers through mobile convenience stores
Convenience stores adapt and partner last mile aggregators
From Q-commerce to convenience store
CHANNEL DATA: Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters align with price-sensitive consumers
Pandemic stalls Justo y Bueno´s transformation of the Erbi brand
Discounters partner last mile apps to quickly adapt to digital consumers
PROSPECTS AND OPPORTUNITIES
SMU pilots a soft discounter that focuses on customer experience
acuenta.cl understands target audience and provides purchasing solutions
Private label increasingly favoured by local consumers
CHANNEL DATA: Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 82 Discounters GBO Company Shares: % Value 2017-2021; Table 83 Discounters GBN Brand Shares: % Value 2018-2021; Table 84 Discounters LBN Brand Shares: Outlets 2018-2021; Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers resume more frequent in-store purchases
Private label continues to expand to premium and healthy living lines
Hypermarkets identify green strategies to add value
PROSPECTS AND OPPORTUNITIES
As financial aid ends, there is uncertainty regarding consumer confidence
Hypermarkets diversify through home delivery and dark stores
Leading players compete with loyalty programmes to retain customers
CHANNEL DATA: Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience and proximity drive growth for 2021
Supermarkets strengthen omnichannel strategies
Consumers seek new specific value products
PROSPECTS AND OPPORTUNITIES
Supermarkets follow market trends and pilot bulk buying options
Chained players seek last mile alliances to meet delivery times and coverage
Maintaining stock will be key to meeting demand
CHANNEL DATA: Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 98 Supermarkets GBO Company Shares: % Value 2017-2021; Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocers resurface in residential areas
New options to digitalise the format and become more competitive
Health and sustainability drive growth for specialist traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
Despite its revival, traditional format set to continue losing share due to strong competition
Companies teach traditional grocery retailers how to quickly evolve
Challenges to consider when offering delivery
CHANNEL DATA: Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater access to finances allows consumer to increase spending on apparel and footwear
E-commerce continues to take centre stage in competing with specialists
Inflation increases apparel costs in Chile
PROSPECTS AND OPPORTUNITIES
Slow recovery and expected economic recession set to delay return to pre-pandemic value sales levels
E-commerce to continue to gain ground and compete with in-store shopping
In-store services and experiences to gain importance over the forecast period
CHANNEL DATA: Table 108 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 110 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 111 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 112 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 114 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 continues to see high demand for consumer electronics, supported by remote working and learning
E-commerce places pressure on small electronics and appliance specialist operations
Smart and small electronics continue to be amongst the most demanded products
PROSPECTS AND OPPORTUNITIES
Omnichannel positioning to support return to pre-pandemic sales levels
Promotions and push from other retailers set to remain
Sustainability expected to be a differentiator and gain consumers’ attention
CHANNEL DATA: Table 116 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 118 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 119 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 120 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 122 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resumption of social gatherings supports improving sales of health and beauty specialist retailers
Drugstores and chemists show notable return to pre-pandemic levels
Optical goods stores gradually recover but still feel the delay in product renewal
PROSPECTS AND OPPORTUNITIES
E-commerce expected to continue to exert strong pressure on in-store sales
Promotions and push from other retailers set to remain
In-store services and experiences to gain in importance over the forecast period
CHANNEL DATA: Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 126 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 127 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 128 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 129 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pension fund withdrawals continue to be spent on homewares and repairs
Inflation and availability affect prices and stock
Last mile delivery platforms lead to greater shift towards e-commerce, especially for big-ticket items
PROSPECTS AND OPPORTUNITIES
Wider product offer continues to gain in popularity, with many outlets set to become one-stop shopping locations
Omnichannel the way forward for most retailers
IKEA set to bring renewed competition to the channel
CHANNEL DATA: Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 138 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 139 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 140 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 141 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Omnichannel the way forward as department stores start to recover
Players look to reformulate physical stores to attract consumers
Inflation and availability impact prices and stock
PROSPECTS AND OPPORTUNITIES
Loyalty programmes garner greater interest and help increase value/price ratio
Department stores not expected to experience major changes over forecast period in terms of brands
Online marketplace strategy set to continue over the forecast period
CHANNEL DATA: Table 148 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 149 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 150 Department Stores GBO Company Shares: % Value 2017-2021; Table 151 Department Stores GBN Brand Shares: % Value 2018-2021; Table 152 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 153 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 154 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN CHILE
2021 DEVELOPMENTS
WAREHOUSE CLUBS IN CHILE
2021 DEVELOPMENTS
DIRECT SELLING IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce remains important tool for beauty and personal care brands, even with the return to in-person selling
Consumer health direct selling posts positive performance, leveraging on sales consultants and new product lines
Notable brands such as Mary Kay yet to launch operations in Chile in 2021
PROSPECTS AND OPPORTUNITIES
Consultant numbers should continue to increase over the forecast period
Personal recommendations and relationships set to grow in other channels, competing with direct selling format
Omnichannel strategy is key for further channel development
CHANNEL DATA: Table 156 Direct Selling by Category: Value 2016-2021; Table 157 Direct Selling by Category: % Value Growth 2016-2021; Table 158 Direct Selling GBO Company Shares: % Value 2017-2021; Table 159 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 160 Direct Selling Forecasts by Category: Value 2021-2026; Table 161 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowdown for homeshopping following upturn during 2020 closures
A3D retains leadership of consolidated competitive landscape in 2021
PROSPECTS AND OPPORTUNITIES
Homeshopping set to maintain a place as part of retailers’ omnichannel strategies
Lack of innovation and rise of social commerce to continue to impact homeshopping
CHANNEL DATA: Table 162 Homeshopping by Category: Value 2016-2021; Table 163 Homeshopping by Category: % Value Growth 2016-2021; Table 164 Homeshopping GBO Company Shares: % Value 2017-2021; Table 165 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 166 Homeshopping Forecasts by Category: Value 2021-2026; Table 167 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vaccination rates and increase in footfall support positive 2021 performance
Players pivot towards omnichannel strategy
PROSPECTS AND OPPORTUNITIES
Location and competition with grocery retailers and last mile players a new focus
Innovation and experiential shopping important elements to include vending
CHANNEL DATA: Table 168 Vending by Category: Value 2016-2021; Table 169 Vending by Category: % Value Growth 2016-2021; Table 170 Vending GBO Company Shares: % Value 2017-2021; Table 171 Vending GBN Brand Shares: % Value 2018-2021; Table 172 Vending Forecasts by Category: Value 2021-2026; Table 173 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce remains a strong contender for transaction finalisation
Food and drink e-commerce remains popular with local consumers
Returns and exchanges are easier to complete in 2021
PROSPECTS AND OPPORTUNITIES
Growth predicted to continue stabilising over the forecast period
Informal online selling remains a relevant and growing issue
Online marketplaces will continue to expand product ranges
CHANNEL DATA: Table 174 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 175 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 176 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 177 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 178 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 179 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce remains an important shopping channel for consumers
Special promotions drive app use, while mobile functionality is increasingly embedded in e-commerce operations
Last mile players continue to be high mobile users
PROSPECTS AND OPPORTUNITIES
Growing use of mobile devices set to sustain strong value growth for mobile e-commerce
Investments in functionality and marketing to strengthen the development of the channel
CHANNEL DATA: Table 180 Mobile E-Commerce (Goods): Value 2016-2021; Table 181 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 182 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 183 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce continues to gain ground even after return to in-person shopping
Share of online food and drink via discounters and forecourt retailers grows
Independent small grocers feel the brunt of shift towards e-commerce
PROSPECTS AND OPPORTUNITIES
Grocery retailers enter into strategic partnerships to develop an omnichannel presence
Innovative experiences and products key to differentiation
CHANNEL DATA: Table 184 Food and Drink E-Commerce: Value 2016-2021; Table 185 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 186 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 187 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026