Retailing in Brazil

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	167 Pages	Euromonitor International	February, 2022	EP16981091

Best Price Guarantee
Price	from $2,100
Length	167 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16981091

Retailing in Brazil

The pandemic in Brazil led to a steady increase in the number of daily cases and deaths, reaching a peak in early 2021 with more than 4,000 deaths per day. With little guideline and policies established centrally by the federal government to tackle the pandemic, most quarantine rules imposed in an attempt to control the spread of the virus came from State Governors determining various policies to manage the pandemic crisis in their own states. Therefore, the pandemic has had a strong impact on B...

Euromonitor International's Retailing in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Brazil
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN BRAZIL
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Online marketplaces still set the tone of Brazilian e-commerce
Grocery retailers see two giants make ground-breaking moves
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Semana do Brasil (Brazil week)
Christmas
Back to school
Summer
Carnival
Mother’s day
Children’s day
Black Friday and Cyber Monday
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores enjoy status of essential business during the pandemic
Diversified location strategy benefits convenience stores
Product assortment is key differentiating factor for convenience stores
PROSPECTS AND OPPORTUNITIES
Convenience store format represents an option to penetrate the B2B segment
Digitalisation is essential requirement for success
Resumption of outlet expansion is on the radar of leading players
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters face strong competition from traditional grocery retailers
Private label offerings seen as unique appeal of discounters
Despite competition, discounters still able to attract consumers away from convenience stores
PROSPECTS AND OPPORTUNITIES
Outlet growth driven by combination of franchise model and company-owned stores
Private label to remain at the core of discounters’ strategies
Acquisition by Carrefour seen as a game changer
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail chains prioritise smaller formats over hypermarkets
Price competition and convenience offered by multiple other channels
Positive impact from the pandemic is short-lived
PROSPECTS AND OPPORTUNITIES
Urban nature of hypermarkets is main reason why format is struggling
Groceries responsible for cushioning total sales from a steeper drop
Hypermarkets shaken by two ground-breaking acquisitions in 2021
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Data-oriented management becomes key
Rising demand for fresh food
Small local producers gain in popularity due to increasing provenance
PROSPECTS AND OPPORTUNITIES
Sustainable delivery increasingly on consumers’ and players’ radars
Flagships improve brand perception
Ascension of real estate investment trusts for supermarkets
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Challenging year for traditional grocery retailers amidst high inflation and lower consumer spending
Social isolation creates new competitors for stores in residential areas
Competition from multiple store-based channels impairs performance of traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers to face challenges to recovery
Food and drink e-commerce unable to generate sales for traditional grocery retailers
Convergence of digital and physical might still benefit traditional grocery retailers
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales assistants and how their roles are evolving in the age of omnichannel strategies
Reuse is the new recycle
Omnichannel inventory as a way to create one-stop shops
PROSPECTS AND OPPORTUNITIES
Virtual fashion for the metaverse
Shopping for looks with AI-powered search by image
Dynamic pricing, a delicate subject
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Even with an easing of restrictions, 2021 remains challenging
Regrets concerning real estate transactions impair performance in 2021
Magazine Luiza’s acquisitions include the largest e-commerce platform in Brazil
PROSPECTS AND OPPORTUNITIES
Long road to recovery ahead for electronics and appliance specialist retailers
Shift away from at-home lifestyles to impair quicker recovery
Economic woes to continue placing pressure on demand
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital solutions deployed by large drugstores present competition within the channel
Beauty specialist retailers face competition from both non-store and store-based channels
Chemists/pharmacies see increase in product mix
PROSPECTS AND OPPORTUNITIES
Competition from e-commerce expected to remain relevant
Health techs to help shape the future of how consumers spend on health products online
Restrictive scenario ahead
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital solutions remain effective growth driver for home and garden specialists
Improving sales dynamics for some players comes at a price for smaller companies
Corporate offices auction off furniture and create alternatives to home furnishing specialist retailers
PROSPECTS AND OPPORTUNITIES
Phygital defines the next level of integration for home and garden channels
Home and garden specialist retailers to address emergence of subscription schemes
Shift towards digital strategies to remain relevant
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive performance for department stores after pandemic-related challenges
Strong outlet expansion plans protect sales from sharp drop
Store cards are important tools for department stores
PROSPECTS AND OPPORTUNITIES
Return to physical stores to increase footfall and contribute to outlet expansion
Department stores to continue leveraging financial products targeting consumers
Online strategies likely to retain relevance for department stores
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Store-based experience is not entirely futile for variety stores
Development of branded, digital solutions for both consumers and other retailers is key
Previous rapid pace of store network growth will take longer to resume
PROSPECTS AND OPPORTUNITIES
Two types of customers: Final consumers and other retailers
Expansion of outlet networks to resume slowly in 2022
Consumer finance products as a key strategy to increase engagement and diversify revenues
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores GBO Company Shares: % Value 2017-2021; Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Flexible payment methods become key
WhatsApp utilised as a self-service system
AI helping players to build strong assortment choices
PROSPECTS AND OPPORTUNITIES
Online marketplace for consumption boost
Environmental practices increasingly on the agenda
Players to pay greater attention to dynamic pricing strategies
CHANNEL DATA: Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021; Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 171 Warehouse Clubs GBO Company Shares: % Value 2017-2021; Table 172 Warehouse Clubs GBN Brand Shares: % Value 2018-2021; Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021; Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021; Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 confirms relevance of digital while welcoming back physical
Sales agents to go as digital as possible
Higher unemployment levels are key driver of rise in sales representatives
PROSPECTS AND OPPORTUNITIES
Large contingent of unemployed workers create opportunity to increase seller base
Digitalisation to prove crucial to sustain strong performance of direct selling
Poor labour market conditions represent a double-edged sword for direct selling
CHANNEL DATA: Table 177 Direct Selling by Category: Value 2016-2021; Table 178 Direct Selling by Category: % Value Growth 2016-2021; Table 179 Direct Selling GBO Company Shares: % Value 2017-2021; Table 180 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 181 Direct Selling Forecasts by Category: Value 2021-2026; Table 182 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Familiarity with the digital space limits stronger growth for homeshopping
Diversification towards other channels suggests a reinvention of homeshopping
Competition posed by e-commerce remains strong
PROSPECTS AND OPPORTUNITIES
5G to further blur the lines between homeshopping and e-commerce
Shipping is the Achilles’ heel of homeshopping
Balancing the online and offline experiences will be key to sustain sales
CHANNEL DATA: Table 183 Homeshopping by Category: Value 2016-2021; Table 184 Homeshopping by Category: % Value Growth 2016-2021; Table 185 Homeshopping GBO Company Shares: % Value 2017-2021; Table 186 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 187 Homeshopping Forecasts by Category: Value 2021-2026; Table 188 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending as a way to diversify retailers’ omnichannel strategies
Easing of restrictions contributes to mild recovery for vending
Electronic modes of payment to help position vending as contact-free retail channel
PROSPECTS AND OPPORTUNITIES
Diversification of vending operations is key
Digital payments to take the place of classic coins
Increasing Brazilians’ exposure to vending machines is on players’ radars
CHANNEL DATA: Table 189 Vending by Category: Value 2016-2021; Table 190 Vending by Category: % Value Growth 2016-2021; Table 191 Vending GBO Company Shares: % Value 2017-2021; Table 192 Vending GBN Brand Shares: % Value 2018-2021; Table 193 Vending Forecasts by Category: Value 2021-2026; Table 194 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands are embracing headless commerce to further expand their digital transformation
Agree to all cookies: Scaling content personalisation via e-commerce
Real-time delivery tracking from warehouse to the customer’s door
PROSPECTS AND OPPORTUNITIES
Distance from one-stop shops as a way to support smaller businesses
Building platforms to create a sense of belonging
Marketplaces will continue to shape e-commerce through payments and digital inclusion of smaller players
CHANNEL DATA: Table 195 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 196 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 197 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 198 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 199 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 200 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Live shopping to recreate the physical experience and beyond
Superstores, super apps
Feed as a (shopping) service
PROSPECTS AND OPPORTUNITIES
PWA is the future of apps
Mobile, IoT, and smart everything
AR and virtual customer assistant connect with mobile phones for immersive shopping
CHANNEL DATA: Table 201 Mobile E-Commerce (Goods): Value 2016-2021; Table 202 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 203 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 204 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
High online shopping cart abandonment rates
Q-commerce on the radar of last mile delivery players
Sustainability in delivery is the new frontier
PROSPECTS AND OPPORTUNITIES
Dark stores to turn into permanent solutions to serve customers
Community Group Buying is changing how customers engage with online grocery shopping
Drone delivery as a service
CHANNEL DATA: Table 205 Food and Drink E-Commerce: Value 2016-2021; Table 206 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 207 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026