Retailing in Austria

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	141 Pages	Euromonitor International	February, 2022	EP16996129

Best Price Guarantee
Price	from $2,100
Length	141 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16996129

Retailing in Austria

Retailing continued to perform well and will retain solid growth in 2021 despite the COVID-19 pandemic continuing to significantly affect Austria. The economy continued to suffer under low tourism (especially from long-haul destinations), which led to reduced spending in non-essential retailing categories. Nevertheless, home seclusion measures were less drastic and non-essential outlets closures were shorter when compared with 2020 allowing consumers to make use of opportunities to eat and drink...

Euromonitor International's Retailing in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Austria
Euromonitor International
February 2022
List Of Contents And Tables
RETAILING IN AUSTRIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Retailing developments
Competitive Landscape
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back to School
Payments and delivery
Emerging business models
MARKET DATA: Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 28 Retailing GBO Company Shares: % Value 2017-2021; Table 29 Retailing GBN Brand Shares: % Value 2018-2021; Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources
CONVENIENCE STORES IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores remains an underdeveloped channel in Austria
Closure of stores negatively impacts retail value sales
Sales remain on a good level despite declining after one-time peak
PROSPECTS AND OPPORTUNITIES
Moderate performance anticipated for convenience stores
New pandemic retail concept could lead to greater category sales in future
Rewe wants to be closer to the community and could enter the category with Billa
CHANNEL DATA: Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021; Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021; Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021; Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021; Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic helps to keep sales on high level
Hofer’s competitive pricing policy allows players to maintain dominant lead
Competency in locally sourced products is ever important
PROSPECTS AND OPPORTUNITIES
At a highly profitable level, discounters expected to face some stagnation
Slowing outlet expansion, with Lidl offering strongest potential for opening more stores
Industry eagerly awaits Hofer online store
CHANNEL DATA: Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021; Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 83 Discounters GBO Company Shares: % Value 2017-2021; Table 84 Discounters GBN Brand Shares: % Value 2018-2021; Table 85 Discounters LBN Brand Shares: Outlets 2018-2021; Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021; Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets experiences a lingering, positive impact from consumer experiences during the peak of the pandemic
Introduction of Billa Plus in hypermarkets aids sales
Merkur introduces new range of electronics and appliances during lockdown
PROSPECTS AND OPPORTUNITIES
Moderate performance expected for hypermarkets with stagnating outlet expansion
Contrasting factors around Merkur brand change to influence sales prospects
Large-scale SuperM concept by M-Preis expected to have massive potential
CHANNEL DATA: Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021; Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021; Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021; Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021; Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continuing interest in home-cooking keeps category sales high
Supermarkets remains leading retailing channel thanks to one-stop shopping offer and proximity to local neighbourhoods
Spar cements overall value lead; Unimarkt continues to expand its franchise network despite new ownership
PROSPECTS AND OPPORTUNITIES
Supermarkets to remain leading channel in grocery retailing
Dense network of supermarket outlets is still not complete
Rewe in search of ideas to make its Billa brand compete more successfully with rival Spar
CHANNEL DATA: Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021; Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 99 Supermarkets GBO Company Shares: % Value 2017-2021; Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021; Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021; Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021; Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As pandemic-related effects diminish, value sales decline but remain high
Competitive pressure from modern grocery retailers stronger than ever
Farm shops evolve after major push during the pandemic
PROSPECTS AND OPPORTUNITIES
Negative performance expected despite trend towards local produce
Self-service shops likely to emerge quickly, giving hope to overall category sales
Poor forecast for food/drink/tobacco specialist retailers as number of smokers continues to rapidly decline
CHANNEL DATA: Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for category after significant losses in first year of pandemic
Pandemic exacerbates trend towards online sales
Hennes & Mauritz retains overall leadership of fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Shrinking growth expected as category faces competition from a variety of channels
Footwear has potential for stronger online sales due to changing perceptions
Further shrinking of outlet numbers predicted
CHANNEL DATA: Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rise of e-commerce continues to damage sales as in-store retailers cannot compete on pricing
Increasing presence of mono-brand stores threatens sales of major electronics and appliance specialist retailers
Supply shortages were manageable with plenty of choice remaining
PROSPECTS AND OPPORTUNITIES
Environment remains tough for electronics and appliance retailers
Price expected to remain the decisive factor when choosing where to shop
Market leader always willing to invest to keep up with the times
CHANNEL DATA: Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong year for health and beauty specialists as consumer habits normalise
Strong price increases as consumers associate this with better quality
PROSPECTS AND OPPORTUNITIES
Solid growth ahead thanks to continuing health focus and aging demographic
Beauty specialist retailers expected to suffer in favour of drugstores
CHANNEL DATA: Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021; Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021; Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026; Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Store closures negatively impact channel though improvements in outdoor areas partially offsets decline
Weaker performance for homewares and home furnishing stores, which face growing competition from e-commerce
XXXLutz retains overall leadership despite stronger declines through homewares and home furnishing stores in 2021
PROSPECTS AND OPPORTUNITIES
Rapid recovery predicted overall due to pent-up demand
Expanding target audience will ensure stronger performance by home improvement and gardening stores
Weaker performance predicted for homewares and home furnishing stores due to competition from other channels
CHANNEL DATA: Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021; Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021; Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021; Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021; Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021; Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021; Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026; Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Landscape of departments stores remains very limited
Lack of tourists and reduced demand for apparel and footwear keep sales below pre-pandemic levels
Steffl enhances multichannel strategy to meet pandemic needs
PROSPECTS AND OPPORTUNITIES
Opening of new major department store set to shake up category landscape
Growth of department stores anticipated to be driven by the return of tourism
Possible opening of new Kastner & Öhler stores
CHANNEL DATA: Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 155 Department Stores GBO Company Shares: % Value 2017-2021; Table 156 Department Stores GBN Brand Shares: % Value 2018-2021; Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021; Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021; Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth for variety stores driven by continuing expansion
E-commerce is not a threat as the in-person experience remain a key feature
Potential challenge arises in the form of new apparel and footwear brands
PROSPECTS AND OPPORTUNITIES
Strong sales prospects as players expand and focus on the in-store experience
Entry of foreign brand Thomas Philipps could disrupt category landscape
Independent retailers to disappear in favour of international chains
CHANNEL DATA: Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021; Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 163 Variety Stores GBO Company Shares: % Value 2017-2021; Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021; Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021; Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021; Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN AUSTRIA
2021 DEVELOPMENTS
DIRECT SELLING IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling continues to benefit as in-person sales parties resume
Number of independent sales agents continues to grow as consumers seek work as a safety-net
Ringana set for strong growth as it invests in its future
PROSPECTS AND OPPORTUNITIES
Very positive forecast for direct selling as face-to-face interaction aid sales
Increasing number of sales agents anticipated to remain a very valuable asset
Health-focused brand Fitline has potential to become a major player
CHANNEL DATA: Table 169 Direct Selling by Category: Value 2016-2021; Table 170 Direct Selling by Category: % Value Growth 2016-2021; Table 171 Direct Selling GBO Company Shares: % Value 2017-2021; Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021; Table 173 Direct Selling Forecasts by Category: Value 2021-2026; Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping returns to downward trend after exceptional year
Food delivery and teleshopping continues to overperform
PROSPECTS AND OPPORTUNITIES
Homeshopping facing a decline as preference for e-commerce grows
Potential changes by new Eismann owner still to be seen
CHANNEL DATA: Table 175 Homeshopping by Category: Value 2016-2021; Table 176 Homeshopping by Category: % Value Growth 2016-2021; Table 177 Homeshopping GBO Company Shares: % Value 2017-2021; Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021; Table 179 Homeshopping Forecasts by Category: Value 2021-2026; Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending continues to suffer under pandemic concerns
Variety in vending products increases but remains a niche
Indoor vending spaces trying to benefit from consumer experiences made during the pandemic
PROSPECTS AND OPPORTUNITIES
Vending back to upward trend, but not fundamentally changed after pandemic
Traditional categories still expected to shape vending prospects
Plenty of new self-service concepts, but success remains to be seen
CHANNEL DATA: Table 181 Vending by Category: Value 2016-2021; Table 182 Vending by Category: % Value Growth 2016-2021; Table 183 Vending GBO Company Shares: % Value 2017-2021; Table 184 Vending GBN Brand Shares: % Value 2018-2021; Table 185 Vending Forecasts by Category: Value 2021-2026; Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic continues to support the growth of e-commerce to new heights
Ikea expands successful multi-channel strategy
New law hurts price advantages of foreign e-commerce players
PROSPECTS AND OPPORTUNITIES
Untapped areas in e-commerce will lead to continued growth
Local orientation not likely to stay a trend in e-commerce
Voice commerce expected to remain a niche
CHANNEL DATA: Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021; Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021; Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021; Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021; Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026; Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce continues its dramatic growth thanks to high smartphone usage
Shopping apps are creating disproportionally high sales
Amazon sees success through Amazon Prime delivery services
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce set to become the norm within e-commerce shopping
Untapped potential of mobile e-commerce offers plenty of growth opportunities
Retailers’ focus on mobile apps set to further boost sales
CHANNEL DATA: Table 193 Mobile E-Commerce (Goods): Value 2016-2021; Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce finally has the attention of a mainstream audience
Billa remains most relevant brand whilst others strive to expand
Several new entrants with quick delivery becoming a major selling point
PROSPECTS AND OPPORTUNITIES
Massive potential for food and drink e-commerce with growing options for consumers
Online supermarkets expected to drive growth with expected entry from Hofer
Uncertainties remain around the potential and profitability of instant food delivery
CHANNEL DATA: Table 197 Food and Drink E-Commerce: Value 2016-2021; Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021; Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026; Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026