Retailer Corporate Strategies in Private Label

Retailer Corporate Strategies in Private Label

Although inflation eased slightly in 2023 in many markets, global inflation rates remained high by recent historical standards. As a result, price-conscious consumers powered private label sales to record highs in 2023, and market conditions in 2024 appear favourable for another banner year for store brands. This report explores the recent gains made by private label products through the lens of six retailers that have made private label an integral part of their corporate identities.

Euromonitor International's Retailer Corporate Strategies in Private Label global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.