Retail in Ukraine

Retail registered current value growth in Ukraine in 2024. The market continued to be shaped by the pressures of Russia’s full-scale war and inflation, but demonstrated remarkable adaptability and regional differentiation. While the eastern and frontline regions remained under severe strain, overall, the market showed signs of stabilisation and recovery. Key developments included further fragmentation of consumer spending, with prioritisation of essentials remaining widespread. Price sensitivity...

Euromonitor International's Retail in Ukraine report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Ukraine
Euromonitor International
April 2025
List Of Contents And Tables
RETAIL IN UKRAINE
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Growing preference for domestic products
Further digitalisation
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas & New Year
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience retailers quick to adapt
Evolution to key community hubs
Diversity of payment options ensures broad consumer base
PROSPECTS AND OPPORTUNITIES
Further growth anticipated
Private label to play key role
Growing role for autonomous vending technology
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Exploration of smaller formats
Challenging environment
Adaptation and online development
PROSPECTS AND OPPORTUNITIES
Further refinement expected
Potential move towards hybrid formats
Focus on urban centres and regional models
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players work to retain customers in challenging environment
Supermarkets players forced to optimise product mix and shelf space
Move towards omnichannel strategies
PROSPECTS AND OPPORTUNITIES
Ongoing focus on price
New formats and potential for subscription-based shopping
Sustainability and food security
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Losing out to more modern formats
Growing competition from convenience stores
Owners struggle
PROSPECTS AND OPPORTUNITIES
Challenges set to persist even as market conditions improve
Enduring importance
Potential changes in policy and regulations
CHANNEL DATA
Table 148 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 149 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 150 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 151 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 152 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 153 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 154 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Variety stores dominate
Spending shifts towards value-oriented products
Dynamic competitive environment
PROSPECTS AND OPPORTUNITIES
Ongoing challenges for department stores
Variety stores in line with evolving consumer focus
Important role for digital integration
CHANNEL DATA
Table 79 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 80 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 82 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 83 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 84 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 85 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 86 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 87 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 88 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 89 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Store openings
International brands face challenges
Crucial role for omnichannel approaches
PROSPECTS AND OPPORTUNITIES
Online platforms becoming key
More store re-openings expected, with new mall offering opportunities
War shaping consumer preferences and retailer strategies
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Development despite macroeconomic challenges
Ongoing supply chain disruptions
E-commerce continues to grow in importance
PROSPECTS AND OPPORTUNITIES
Growing emphasis on energy efficiency
Shift to omnichannel approaches
Refurbished products, trade-ins and smart devices
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Innovation and expansion of the offer
Health and wellness trend supports expansion of pharmacies
Development of local brands, private label and online sales
PROSPECTS AND OPPORTUNITIES
Store openings and pursuit of omnichannel strategies
Ongoing digitalisation
Ethical consumerism to exert growing influence
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
New stores and new concepts
Focus on energy efficiency
Ongoing digitalisation
PROSPECTS AND OPPORTUNITIES
Pricing to remain a key consideration
Ongoing influence of digitalisation
Increasing interest in sustainability
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 119 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 120 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling remains resilient
Social character of direct selling supports sales
Digital transformation of direct selling
PROSPECTS AND OPPORTUNITIES
Direct selling benefits from reaching consumers underserved by other channels
Hybrid models set to dominate
Increasing influence of ethical consumerism
CHANNEL DATA
Table 126 Direct Selling by Product: Value 2019-2024
Table 127 Direct Selling by Product: % Value Growth 2019-2024
Table 128 Direct Selling GBO Company Shares: % Value 2020-2024
Table 129 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 130 Direct Selling Forecasts by Product: Value 2024-2029
Table 131 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Diversification of product offer and emphasis on high-traffic areas
Shift in consumer preferences
War drives shift in product offer
PROSPECTS AND OPPORTUNITIES
Digital developments to support further growth
Potential for development of fresh food vending
Upmarket opportunities in vending
CHANNEL DATA
Table 132 Vending by Product: Value 2019-2024
Table 133 Vending by Product: % Value Growth 2019-2024
Table 134 Vending GBO Company Shares: % Value 2020-2024
Table 135 Vending GBN Brand Shares: % Value 2021-2024
Table 136 Vending Forecasts by Product: Value 2024-2029
Table 137 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift towards m-commerce
E-commerce benefits from broader digitalisation
Rozetka retains lead, while players focus on enhancing delivery
PROSPECTS AND OPPORTUNITIES
Central role for cross-border trade
Significant role for m-commerce and s-commerce
Delivery services key to competitiveness
CHANNEL DATA
Table 138 Retail E-Commerce by Channel: Value 2019-2024
Table 139 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 140 Retail E-Commerce by Product: Value 2019-2024
Table 141 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 142 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 143 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 144 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 146 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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