Retail in Tunisia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	39 Pages	Euromonitor International	April, 2023	EP17857710

Best Price Guarantee
Price	from $2,100
Length	39 Pages
Publisher	Euromonitor International
Published Date	April, 2023
SKU	EP17857710

Retail in Tunisia

The persistent challenge of inflationary pressure continued to hinder growth in retail in Tunisia in 2022, despite concerted government efforts to alleviate the issue. This economic strain remains and is especially pronounced in discretionary goods, where demand has slowed due to the dual impact of currency depreciation and ongoing supply chain constraints. As a result, consumers are faced with increased prices and limited product availability, leading to a shift in purchasing behaviour.

Euromonitor International's Retail in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retail in Tunisia
Euromonitor International
April 2023
List Of Contents And Tables
RETAIL IN TUNISIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA: Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022; Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022; Table 3 Sales in Retail Offline by Channel: Value 2017-2022; Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022; Table 5 Retail Offline Outlets by Channel: Units 2017-2022; Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022; Table 7 Retail GBO Company Shares: % Value 2018-2022; Table 8 Retail GBN Brand Shares: % Value 2019-2022; Table 9 Retail Offline GBO Company Shares: % Value 2018-2022; Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022; Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022; Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027; Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027; Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027; Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027; Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027; Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
GROCERY RETAILERS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tumultuous times prompt intervention to reduce prices
Carrefour adapts to evolving demand and secures leadership
Forecourt retailers benefit from investment in petrol stations
PROSPECTS AND OPPORTUNITIES
Food insecurity to continue as political tensions pose potential threat to growth
New development to bolster urban-based outlets, though more work is needed to promote substantial growth overall
Discounters to gain further ground, driven by Aziza’s aggressive expansion
CHANNEL DATA: Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022; Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022; Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022; Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022; Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022; Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022; Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022; Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022; Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022; Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027; Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027; Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027; Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027; Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027; Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
NON-GROCERY RETAILERS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising costs in raw materials and the persistent expansion of illicit trading curbs growth in home products specialists in 2022
Appliances and electronics specialists take issue with new government policies
Pharmacies suffers shortages as major players exit the country
PROSPECTS AND OPPORTUNITIES
More multinational withdrawals feared
Tdiscount partnership with El Araby to boost local production
Growth threatened by persistent threat from informal retailers
CHANNEL DATA: Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022; Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022; Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022; Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022; Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022; Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027; Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027; Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027; Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027; Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027; Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DIRECT SELLING IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling attracts agents amid economic uncertainty
Leading player Areva Nature benefits from health and wellness trends
Oriflame maintains second place despite drop in value share
PROSPECTS AND OPPORTUNITIES
Economic constraints will force players to adapt in terms of products and prices
Health and beauty to continue to drive growth as female-focused sustainability is set to take on greater importance
Rising unemployment may attract more agents to direct selling
CHANNEL DATA: Table 46 Direct Selling by Product: Value 2017-2022; Table 47 Direct Selling by Product: % Value Growth 2017-2022; Table 48 Direct Selling GBO Company Shares: % Value 2018-2022; Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022; Table 50 Direct Selling Forecasts by Product: Value 2022-2027; Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail e-commerce rises rapidly in 2022
Magasin Général acquires Founa
E-commerce offers new job opportunities
PROSPECTS AND OPPORTUNITIES
Growth to continue, fuelled by collaborations and investment
Though demand will rise, growth is threatened by the continued expansion of the informal market
Government intervention necessary to foster prolonged growth
CHANNEL DATA: Table 52 Retail E-Commerce by Product: Value 2017-2022; Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022; Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027; Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027