Retail Tissue in Thailand

Retail Tissue in Thailand


Retail tissue saw accelerated growth in Thailand in 2023 with a notable increase in retail volume terms. This was driven by evolving trends in family hygiene practices, particularly in rural areas where there has been a transition to using retail tissue over cloth rags. This shift reflects a broader transformation in terms of personal care habits and an increasing awareness of the convenience and hygiene benefits offered by retail tissue products. Despite this shift, consumer preferences in Thai...

Euromonitor International's Retail Tissue in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail Tissue in Thailand
Euromonitor International
March 2024
List Of Contents And Tables
RETAIL TISSUE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers in Thailand becoming increasingly familiar with the benefits of retail tissue over traditional alternatives
The Niche Presence of Chinese Tissue Brands Amidst Quality Concerns in Thailand's Online Market
Toilet paper remains the key category but demand across retail tissue continues to grow in 2023
PROSPECTS AND OPPORTUNITIES
Bright outlook for retail tissue despite anticipated increase in unit prices
Organic products could find a growing audience among more affluent consumers
Sustainability concerns offer growth potential for recycled retail tissue
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2018-2023
Table 2 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 5 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN THAILAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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