Retail Tissue in Taiwan

Retail tissue maintained positive value sales in Taiwan in 2024, with volume also inching into a marginally positive performance. That said, sales were at lower levels than seen in 2023. Paper towels was the best performing category, benefitting from multiple uses, while toilet paper is the largest category in terms of value size, although toilet paper saw slower value sales compared to paper towels, while volume sales showed similar levels of growth. Ultimately, retail tissue benefits from the...

Euromonitor International's Retail Tissue in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail Tissue in Taiwan
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL TISSUE IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail tissue benefits from the necessity of products such as paper towels and toilet paper
Local company Yuen Foong Yu has gained more momentum due to continuous product launches in 2023-2024
Retail e-commerce, warehouse clubs, and supermarkets are the most significant channels in retail tissue
PROSPECTS AND OPPORTUNITIES
Retail tissue will maintain a decent CAGR, with paper towels and toilet roll leading the charge
Retail tissue will remain divided between international and local players
E-commerce will remain strong, while brands will also collaborate with retailers
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2019-2024
Table 2 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 5 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN TAIWAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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