Retail Tissue in Estonia
In 2023, retail sales of retail tissue in Estonia recorded solid growth, both in value and volume terms. Boxed facial tissues experienced remarkable volume growth in 2023, driven by heightened consumer awareness and evolving lifestyle trends. The increasing emphasis on personal care, coupled with a growing preference for products that promote hygiene and convenience, fuelled the robust demand for boxed facial tissues. Moreover, the surge in active lifestyles among consumers further propelled the...
Euromonitor International's Retail Tissue in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Estonia
- Euromonitor International
- March 2024
- List Of Contents And Tables
- TISSUE AND HYGIENE IN ESTONIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What's next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Growing popularity of slim/thin/ultra-thin towels with wings
- Growing demand for pantyliners fuelled by hygiene and comfort
- Sanitex Estonia OÜ takes the lead
- PROSPECTS AND OPPORTUNITIES
- With consumers seeking comfort and convenience, slim/thin/ultra-thin towels is poised for further growth
- Rising demand for pantyliners, fuelled by younger generations
- Tampons set for growth amid active lifestyle trend
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
- NAPPIES/DIAPERS/PANTS IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Declining birth rate negatively affects nappies/diapers/pants sales
- New-born nappies/diapers show resilience
- Leadership of Kimberly-Clark SA
- PROSPECTS AND OPPORTUNITIES
- Growing emphasis on comfort set to boost demand for disposable pants
- Impact of falling birth rates on new-born nappies/diapers
- Increase in nappies/diapers/pants sales through e-commerce
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
- RETAIL ADULT INCONTINENCE IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rise in demand for light adult incontinence products
- Increased incidence of urinary incontinence driving sales
- Known for the superior quality of its products, Essity AB maintains dominant position in retail adult incontinence
- PROSPECTS AND OPPORTUNITIES
- Actively lifestyles to boost demand for light adult incontinence products
- Sustained growth in moderate/heavy adult incontinence thanks to ageing population
- Convenience and privacy to drive sales through e-commerce
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
- RX/REIMBURSEMENT ADULT INCONTINENCE IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sustained growth in Rx/reimbursement adult incontinence
- Changing attitudes and increased awareness drive demand
- Stable market setup with potential for policy changes
- PROSPECTS AND OPPORTUNITIES
- Rising demand driven by increasing disability rates
- Anticipated growth among younger demographics
- Rise in demand for nursing home placements
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
- WIPES IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Growing emphasis on personal hygiene boosts demand for intimate wipes
- Facial cleansing wipes thrive amidst active lifestyles
- With its brands enjoying strong brand recognition, Kodupaber AS maintains its leadership position
- PROSPECTS AND OPPORTUNITIES
- Growing awareness of moist toilet wipes will drive demand
- Expanding market for facial cleansing wipes
- Surge in internet retailing
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2018-2023
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
- RETAIL TISSUE IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Growing emphasis on personal care boosts demand for boxed facial tissues
- Growing demand for pocket handkerchiefs
- Essity AB's maintains leadership position with its diverse portfolio of products
- PROSPECTS AND OPPORTUNITIES
- Expanding application of paper towels drives growth
- Rising demand for boxed facial tissues amidst skin care trends
- Active lifestyle trend fuels sales growth of pocket handkerchiefs
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2018-2023
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
- AWAY-FROM-HOME TISSUE AND HYGIENE IN ESTONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Increased population drives demand for away-from-home toilet paper
- Rising tourism spurs demand for away-from-home napkins
- Growing hygiene awareness boosts demand for away-from-home paper towels
- PROSPECTS AND OPPORTUNITIES
- Away-from-home tissue and hygiene set to grow
- Business/industry to surpass horeca
- Away-from-home napkins to lead in demand
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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