Retail in Taiwan

Retail in Taiwan achieved small overall value growth in 2024, with performances varying across the different categories. High-end and premium supermarkets continue to be active in expanding their in-store services to add value, while chains such as Japan’s LOPIA expanded aggressively, having entered Taiwan in 2023 and adding stores in locations like Taichung and Kinmen, appealing to both local and tourist consumers. Meanwhile, in-store food services, such as Eslite’s Taste Good within a book sho...

Euromonitor International's Retail in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Taiwan
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL IN TAIWAN
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Competitive landscape in Taiwan: Key players and trends
Innovative business models in retail strengthen brand competitiveness
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Lunar New Year
End of Year Cleaning
Double 11 Shopping Day
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shopee redefines convenience with unmanned smart locker stores in Taiwan
Expanding product lines meet consumer demand for quick, diverse food options
7-Eleven and FamilyMart also partner with top restaurants to offer gourmet experiences
PROSPECTS AND OPPORTUNITIES
Declining credit card acceptance in Taiwan’s convenience stores, as banks respond to costly payment processing fees
FamilyMart’s FamiCollection expands its product range, emphasising quality and local manufacturing
Convenience stores lead in sustainability with green initiatives and responsible consumption programmes
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
RT Mart focuses on online sales and delivery platforms expansion
A.mart expands smaller formats
Carrefour uses an expansion strategy for its hypermarkets
PROSPECTS AND OPPORTUNITIES
The boundaries between convenience stores, supermarkets, and hypermarkets blur
Costco dominates large size format as others shift to smaller formats
Costco set to expand further over the forecast period
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supermarkets continue to expand in Taiwan
PX Mart’s acquisition of RT-Mart leads Taiwan’s supermarkets with strategic collaborations
PX Pay pioneers digital retail transformation and expands internationally
PROSPECTS AND OPPORTUNITIES
The rise of self-checkout systems in Taiwan's supermarkets comes in response to labour shortages
Omnichannel services and strategic acquisitions continue to drive retail growth
Boundaries blur in retail, adapting to shifts and consumer preferences
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Small local grocers focus on curated retail stores in Taiwan's prominent commercial districts
Local small grocers engage with Taiwanese markets to expand consumer reach
Small local grocers leverage online platforms to minimise expenses and expand reach
PROSPECTS AND OPPORTUNITIES
Mall local grocers offer niche products and in-store services to enhance the consumer experience
Sustainability is a key trend shaping the future of local grocers
Cross-industry collaborations become a rising trend for brand synergy
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Revitalised consumer spending boosts department store annual sales events
Trendy brands draw more crowds to shop at department stores
Muji's ongoing expansion in diversified product offerings
PROSPECTS AND OPPORTUNITIES
New competitors and expansions across Taiwan for department stores
The emerging trend of community department stores in Taiwan
Embracing digital transformation in the department store industry
CHANNEL DATA
Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Taobao's free shipping in Taiwan is a game changer for online retail dynamics
United Recommend’s innovative retail concept merges fashion, dining, and fitness
Taiwan's circular textile initiative pioneers sustainable fashion practices
PROSPECTS AND OPPORTUNITIES
The rise of Threads and Xiaohongshu – new influencers in Taiwan’s fashion landscape
E-commerce apparel brands shift to physical stores to attract young shoppers
AI revolutionises fashion, from concept to customisation
CHANNEL DATA
Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
The evolution of electronics retail in Taiwan, with online and offline competition
The rise of KOL group buying for white label home appliances
A growing market for second-hand electronics in Taiwan
PROSPECTS AND OPPORTUNITIES
The rise of smart home technology in Taiwan presents a trend towards convenience and control
Design-driven choices – the rising importance of aesthetics in home appliances
Livestreaming will continue to be a key strategy
CHANNEL DATA
Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Luxury beauty brands make their mark in Taiwan
Rising influence of Japanese drugstore chains in Taiwan
Leveraging KOLs for group buying, especially for emerging brands
PROSPECTS AND OPPORTUNITIES
Local skincare brands in Taiwan gain popularity
Growing demand for post-aesthetic treatment skincare products
Growing influence of niche KOLs and ordinary consumers in Taiwan's social media landscape
CHANNEL DATA
Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rising influence of social media on home décor trends in Taiwan
Home products brands seek growth in Taiwan's emerging city markets
Taiwan’s growing demand for vintage designer furniture
PROSPECTS AND OPPORTUNITIES
The importance of omnichannel strategies for home products
The rise of artisan brands in the home décor market
Retailers continue to adapt to changing environments
CHANNEL DATA
Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digital transformation in Taiwan's direct sales industry is seen with Amway and Nu Skin's innovative strategies
A fairly fragmented category with a strong focus on health and wellbeing
Nu Skin's commitment to sustainability seen with steps towards eco-friendly products
PROSPECTS AND OPPORTUNITIES
Strengthening consumer loyalty in the direct selling arena
The evolving role of direct sellers in Taiwan
Sustainability and health and wellbeing will continue to be key trends
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2019-2024
Table 134 Direct Selling by Product: % Value Growth 2019-2024
Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 137 Direct Selling Forecasts by Product: Value 2024-2029
Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
The rise of smart vending machines helps to support sales
Vending machines continue to evolve with more diverse offerings
Converge Smart Vending Machines enters into partnerships to expand its offer
PROSPECTS AND OPPORTUNITIES
The rise of automated vending with ramen and beverage machines
The future of vending machines lies in enhancing customer experience through innovation
Sustainability seen in vending through energy efficient machines
CHANNEL DATA
Table 139 Vending by Product: Value 2019-2024
Table 140 Vending by Product: % Value Growth 2019-2024
Table 141 Vending GBO Company Shares: % Value 2020-2024
Table 142 Vending GBN Brand Shares: % Value 2021-2024
Table 143 Vending Forecasts by Product: Value 2024-2029
Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
E-commerce sees the impact of free shipping policies on cross-border sales
Momo's strategy to enhance sales through live shopping integration
Shopee's commitment to streamlining the online shopping experience
PROSPECTS AND OPPORTUNITIES
Future trends in e-commerce embracing omnichannel strategies and marketing technology
Uni-President's strategic acquisition of PChome captures attention
Key strategies for e-commerce success by accelerating delivery
CHANNEL DATA
Table 145 Retail E-Commerce by Channel: Value 2019-2024
Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 147 Retail E-Commerce by Product: Value 2019-2024
Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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