Retail in Taiwan

Retail in Taiwan


Retail in 2023 presented a mixed landscape in Taiwan, marked by economic challenges as the country grappled with a recession in the first quarter. This downturn was primarily attributed to a decline in exports and subdued global demand for semiconductor chips. Nevertheless, the retail sector exhibited resilience and saw a robust rebound throughout the year. However, amidst the recovery, uncertainties loomed over the economic horizon, casting shadows of doubt on the stability of retail prices. Th...

Euromonitor International's Retail in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Taiwan
Euromonitor International
February 2024
List Of Contents And Tables
RETAIL IN TAIWAN
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Evolution of consumer spending habits
Embracing smaller retail formats
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Lunar New Year
End of year cleaning
Double 11 Shopping Day
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience stores continue expansion in Taiwan
FamilyMart enhances last-mile delivery pick-up service to drive in-store sales
Hi-Life's digital strategies
PROSPECTS AND OPPORTUNITIES
Sustainable Taiwanese convenience store model
Members economy and technology
Shopee competes in last-mile delivery
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
HYPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
RT Mart focuses on online sales and delivery platforms expansion
A.mart expands smaller formats
Carrefour plans for hypermarkets
PROSPECTS AND OPPORTUNITIES
Creating a seamless shopping experience
Costco dominates large size format as others shift to smaller formats
Large-size retail format thrives as hypermarkets evolve
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 68 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 69 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carrefour’s evolution under Uni-President ownership
PX Mart’s focus on member rewards and digital payments
Strategic advantages of simple mart
PROSPECTS AND OPPORTUNITIES
PX Mart's continued leadership and winning strategies
Supermarket consolidation and the next stage of competition
PX Mart’s competitors
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Night markets embrace environmental sustainability
Revitalising traditional retail markets with cultural elements
Opening of renovated Nanmen Market
PROSPECTS AND OPPORTUNITIES
Traditional local grocers offer unique charm
Imported groceries drive sales in local grocery stores
E-commerce expands customer base
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail sales rebound for apparel and footwear specialist retailers
NET's stand-out success
Brands entering and exiting Taiwan
PROSPECTS AND OPPORTUNITIES
Expanding horizons: United Recommend's e-commerce domination
Pioneering growth through multi-brand strategy
Speed and innovation: Mister International's fast fashion model
CHANNEL DATA
Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Seasonal sales dynamics: A driving force in appliances and electronics retail
Innovative retail concepts: Tsann Kuen's evolutionary approach
Senao's digital transformation: Pioneering smartphone retail
PROSPECTS AND OPPORTUNITIES
Embracing the strength of physical stores
Optimism amidst challenges: Retailers look to the future
Harnessing the power of livestreaming: E-life mall's innovative strategy
CHANNEL DATA
Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beauty and cosmetics rebound: A return to glamour
Watsons' innovative approach to long-term care and offline plus online strategies
Cosmed's evolution into lifestyle stores: Redefining retail
PROSPECTS AND OPPORTUNITIES
Watsons' foray into the prescription market: A strategic move
Intensified competition in the pharmacy sector: Navigating market dynamics
The role of social commerce in beauty retail sales: Navigating consumer trends
CHANNEL DATA
Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home products specialists ride the wave of soft growth momentum
Nitori's exceptional performance: A case of strategic expansion
Poya home's expansion drive: Capturing market share
PROSPECTS AND OPPORTUNITIES
TLW's strategic shift: Embracing community-centric expansion
Ikea's resilience and growth strategy: Navigating through market challenges
Physical stores will remain important
CHANNEL DATA
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Department stores sector resurgence: A record-breaking rebound
Shin Kong Mitsukoshi's digital triumph: Capturing the new age consumer
Muji's evolution: Expanding horizons and embracing localisation
PROSPECTS AND OPPORTUNITIES
Navigating the e-commerce tide: General merchandise stores' digital transformation
Revolutionising the in-store experience: Innovation amidst challenges
Taichung: A thriving retail hub
CHANNEL DATA
Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 124 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 126 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 127 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Embrace of digital transformation
Youth-centric strategies and community building
Focus on sustainability and corporate responsibility
PROSPECTS AND OPPORTUNITIES
Direct sellers as social influencers
Technology and business models to redefine customer experience
Health nutrition will remain the biggest category in direct selling
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2018-2023
Table 134 Direct Selling by Product: % Value Growth 2018-2023
Table 135 Direct Selling GBO Company Shares: % Value 2019-2023
Table 136 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 137 Direct Selling Forecasts by Product: Value 2023-2028
Table 138 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rise of smart vending machines
Culinary vending innovation: Yannick's cake vending revolution
Mobile micro supermarkets: House Go's convenience concept
PROSPECTS AND OPPORTUNITIES
Further growth potential for the channel, driven by smart vending concept
Convenient placement strategies for smart vending machines
Pioneering energy-efficient vending solutions
CHANNEL DATA
Table 139 Vending by Product: Value 2018-2023
Table 140 Vending by Product: % Value Growth 2018-2023
Table 141 Vending GBO Company Shares: % Value 2019-2023
Table 142 Vending GBN Brand Shares: % Value 2020-2023
Table 143 Vending Forecasts by Product: Value 2023-2028
Table 144 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Evolving e-commerce landscape in Taiwan
Competitive dynamics and market performances
Rise of cross-border e-commerce with Coupang
PROSPECTS AND OPPORTUNITIES
Coupang's expansion and innovation drive
Redefining e-commerce holiday promotions
PChome's strategic imperatives in a competitive landscape
CHANNEL DATA
Table 145 Retail E-Commerce by Channel: Value 2017-2022
Table 146 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 147 Retail E-Commerce by Product: Value 2017-2022
Table 148 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 149 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 150 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 151 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 153 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

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