Retail in Saudi Arabia

In the year 2024, retail in Saudi Arabia witnessed steady growth in current value terms aided by improvements in consumer confidence and the rising propensity to spend. Easing inflationary pressures and declining unemployment have led to higher disposable income, whilst the steady influx of women in the workforce has supported demand in health and beauty stores. In turn, the retail industry is looking to capitalise on the rise of consumerism which has been backed by favourable demographics, popu...

Euromonitor International's Retail in Saudi Arabia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Saudi Arabia
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL IN SAUDI ARABIA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Mergers and acquisitions reshape the competitive landscape
Retail e-commerce is developing at considerable speed
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Ramadan and Eid-al Fitr
National day
Back to school
White Friday
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience retailers expand amid urbanisation and infrastructure development
Consolidation trend aims to transform forecourt retailing
Competition intensifies alongside rise of on-demand grocery delivery
PROSPECTS AND OPPORTUNITIES
Urbanisation and infrastructure developments to drive strong growth
Consolidation trend will gather pace
Digitalisation will offer an important competitive tool
CHANNEL DATA
Table 151 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 152 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 153 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 154 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 155 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 156 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 157 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 158 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 159 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 160 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 161 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Discounters benefit from strong demand for affordable goods
Dabbagh Group joins forces with regional discount player Kazyon Limited
Competition grows from other grocery retailing channels and e-commerce
PROSPECTS AND OPPORTUNITIES
Discounters will remain the fastest growing channel
Al Dukan Retailing Co is likely to face competition
Discounters to open in strategic locations outside of urban centres
CHANNEL DATA
Table 54 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Discounters GBO Company Shares: % Value 2020-2024
Table 57 Discounters GBN Brand Shares: % Value 2021-2024
Table 58 Discounters LBN Brand Shares: Outlets 2021-2024
Table 59 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 60 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hypermarkets experience strong growth in 2024
Panda Retail Co retains lead despite more intense competition
Digitalisation continues to transform operating environments
PROSPECTS AND OPPORTUNITIES
Government investment in infrastructure will lead to hypermarket expansion
Spinneys is likely to intensify competition in the premium segment
Innovation will remain centred on digitalisation
CHANNEL DATA
Table 61 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 64 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 65 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 66 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 67 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supermarkets benefit from growing demand for modern retailing
Tamimi Group enters hypermarkets with Al Raya acquisition
Local retailers look to strengthen their position
PROSPECTS AND OPPORTUNITIES
Supermarkets will benefit from rising demand for modern grocery retailers
Differentiation will be essential as competition intensifies
Digitalisation will remain a core part of business expansion strategies
CHANNEL DATA
Table 68 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 69 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 70 Supermarkets GBO Company Shares: % Value 2020-2024
Table 71 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 72 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 73 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 74 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Small local grocers remain relevant despite tough competition from modern channel
Players embrace technology to keep up with modern channel
Small local grocers required to meet new municipal conditions to obtain permit to operate
PROSPECTS AND OPPORTUNITIES
Competition from modern retail channels likely to challenge the growth of small local grocers
Small local grocers will have to reinvent themselves to remain relevant
Technology will remain pivotal to compete
CHANNEL DATA
Table 75 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 76 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 77 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 78 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 79 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 80 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 81 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed performance for general merchandising stores
Centrepoint maintains its lead as it expands outlets
Social media aids in encouraging new sales for the channel while thriving tourism industry brings new shoppers to the Kingdom
PROSPECTS AND OPPORTUNITIES
Department stores set to benefit from economic growth
Variety stores to benefit from rising demand for value propositions
Higher tourism footfall likely to boost sales in general merchandise stores
CHANNEL DATA
Table 82 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 83 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 84 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 85 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 86 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 87 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 88 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 89 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 90 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 91 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 92 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Apparel and footwear retailers face challenging trading conditions
Cenomi Retail divests brands as part of restructuring plan
E-commerce challenges major apparel and footwear specialists
PROSPECTS AND OPPORTUNITIES
Robust growth as expansion continues in upcoming years
More local brands to enter the Saudi market
Utilising technology and AI to develop the shopping experience
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Appliances and electronics specialists post steady growth
Competitive landscape evolves with new partnership deals
Competition intensifies with e-commerce retailers
PROSPECTS AND OPPORTUNITIES
Appliances and electronics specialists will benefit from changes in socio-economic conditions
Focus on retail experiences to create competitive advantage
Alat initiative is set to strengthen supply chain
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beauty specialist retailers are adapting to evolving consumer needs
Bin Dawood Group acquires Zahrat Al Rawdah pharmacy
Optical goods stores benefit from growing demand among young consumers
PROSPECTS AND OPPORTUNITIES
Competition will intensify between beauty specialists as growth continues
Improvement in operating environment will support pharmacy expansion
Innovation will be centred on convenience
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Homeware and furniture stores see influx of new players
Saudi Co For Hardware (SACO) retains its lead in home improvements
Pet shops and superstores are expanding rapidly
PROSPECTS AND OPPORTUNITIES
Urbanisation and rising home ownership will drive demand for home improvement and gardening products
Local homeware and furniture players might consider regional expansion
Social media and new technology should help home products specialists to capitalise on the growing interest in DIY and interior design
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 122 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 123 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling remains dominated by wellness products
Al Manhal Water factory retains its leading position
Beauty and personal care direct selling faces mounting competition from other retail channels
PROSPECTS AND OPPORTUNITIES
Expected growth driven by ongoing need for essential goods and convenience
Bottled water is expected to remain a driving force in direct selling
Lines will become blurred between e-commerce and direct selling
CHANNEL DATA
Table 129 Direct Selling by Product: Value 2019-2024
Table 130 Direct Selling by Product: % Value Growth 2019-2024
Table 131 Direct Selling GBO Company Shares: % Value 2020-2024
Table 132 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 133 Direct Selling Forecasts by Product: Value 2024-2029
Table 134 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vending machines witness steady increases
Competitive landscape evolves to accommodate more products and services
Saudi Energy Ministry grants first license for LPG cylinder vending machines
PROSPECTS AND OPPORTUNITIES
Infrastructure development will drive expansion in vending machines
Vending machines expected to see more diversified offerings
Increase in tourism footfall and new commercial shopping areas creates new vending opportunities
CHANNEL DATA
Table 135 Vending by Product: Value 2019-2024
Table 136 Vending by Product: % Value Growth 2019-2024
Table 137 Vending GBO Company Shares: % Value 2020-2024
Table 138 Vending GBN Brand Shares: % Value 2021-2024
Table 139 Vending Forecasts by Product: Value 2024-2029
Table 140 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail e-commerce continues to evolve and prosper
Buy Now Pay Later boosts demand for e-commerce
Competition continues to intensify as new players enter the Saudi market
PROSPECTS AND OPPORTUNITIES
Bright outlook for e-commerce over the forecast period
BNPL will continue to thrive as e-commerce expands
E-commerce competitive landscape likely to face consolidation
CHANNEL DATA
Table 141 Retail E-Commerce by Channel: Value 2019-2024
Table 142 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 143 Retail E-Commerce by Product: Value 2019-2024
Table 144 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 145 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 146 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 147 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 149 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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