Retail in North Macedonia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	38 Pages	Euromonitor International	May, 2023	EP17960592

Best Price Guarantee
Price	from $2,100
Length	38 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17960592

Retail in North Macedonia

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value sales fell. With this background, consumers were highly price sensitive, and there was a degree of trading down. The volume fall was also due to a continuing decline in population, as a result of both a falling birth rate and continuing emigration of...

Euromonitor International's Retail in North Macedonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retail in North Macedonia
Euromonitor International
May 2023
List Of Contents And Tables
RETAIL IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
For non-grocery, development will be centred around retail parks
MARKET DATA: Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022; Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022; Table 3 Sales in Retail Offline by Channel: Value 2017-2022; Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022; Table 5 Retail Offline Outlets by Channel: Units 2017-2022; Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022; Table 7 Retail GBO Company Shares: % Value 2018-2022; Table 8 Retail GBN Brand Shares: % Value 2019-2022; Table 9 Retail Offline GBO Company Shares: % Value 2018-2022; Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022; Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022; Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027; Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027; Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027; Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027; Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027; Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
GROCERY RETAILERS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in constant value sales, as inflation bites
KAM holds onto lead
Government imposes price cap on essential products
PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
Modern grocery retailers continue to grow strongly and make further gains from small local grocers
Hypermarkets weakest performer in modern grocery
CHANNEL DATA: Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022; Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022; Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022; Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022; Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022; Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022; Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022; Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022; Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022; Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027; Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027; Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027; Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027; Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027; Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
NON-GROCERY RETAILERS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation sees consumers focus on essentials
Global apparel retailers register healthy growth
E-commerce continues to grow at pace
PROSPECTS AND OPPORTUNITIES
Price sensitivity influences shopping behaviour over forecast period
Investment opportunities outside Skopje
Consumers increasingly environmentally conscious
CHANNEL DATA: Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022; Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022; Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022; Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022; Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022; Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027; Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027; Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027; Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027; Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027; Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DIRECT SELLING IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Constant value sales remain stable, in spite of high inflation
Avon continues to hold commanding position in 2022
Large international companies dominate the channel
PROSPECTS AND OPPORTUNITIES
Marginal constant value growth over forecast period
Shift to digital strategies as direct sellers adapt to remain competitive
Avon and Oriflame to maintain dominance amidst growing competition
CHANNEL DATA: Table 46 Direct Selling by Product: Value 2017-2022; Table 47 Direct Selling by Product: % Value Growth 2017-2022; Table 48 Direct Selling GBO Company Shares: % Value 2018-2022; Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022; Table 50 Direct Selling Forecasts by Product: Value 2022-2027; Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth, though value sales still low
Third party merchants continue to lead e-commerce thanks to wide product assortment and highly competitive prices
Serbian player Ananas looking to compete with Alibaba through local acquisition
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
Consumers need to gain trust
Grocery e-commerce to drive growth as consumers eschew tradition for convenience
CHANNEL DATA: Table 52 Retail E-Commerce by Product: Value 2017-2022; Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022; Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027; Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027